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Macroecon – Unit 1. You have a group of average consumers. Let’s say they all have a favorite gum… which normally costs 50¢. Would most of these consumers.

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Presentation on theme: "Macroecon – Unit 1. You have a group of average consumers. Let’s say they all have a favorite gum… which normally costs 50¢. Would most of these consumers."— Presentation transcript:

1 Macroecon – Unit 1

2 You have a group of average consumers. Let’s say they all have a favorite gum… which normally costs 50¢. Would most of these consumers still buy the gum if the price rose to 75¢?

3 Same group of consumers. Some years they go on their favorite vacation with their wives… which normally costs $1,000. Would most of these consumers still go if the price rose to $1500?

4 50¢ to 75¢ $1,000 to $1,500 What’s the percentage change in the price for the gum? What’s the percentage change in the price for the vacation?

5 Economists examine this idea…. How will the demand for an item/service change when the price is changed? If the price goes up… ….will consumers buy less or none at all? ….will consumers buy the same amount?

6 This is called…. Elasticity examines….will the quantity consumed change if the price goes up…or if the price goes down? If the price goes up… Elasticity is the responsiveness of one variable to changes in another variable, ceteris parabis (other things equal).

7 If the quantity demanded changes we call the demand elastic. If the quantity demanded does not change we call the demand inelastic. PP Q Q10 m $1 $2 $3 D $ $ $ D INELASTIC ELASTIC

8 There are characteristics of goods/services that can make their demand tend to be more elastic or more inelastic. Use your intuition to decide if each makes the demand more elastic or inelastic. Copy this chart into your notes.

9 ElasticInelasti c

10 ElasticInelasti c many substitutes Will a change in the price of Dansani bottled water make a difference in the quantity demanded? few substitutes

11 ElasticInelasti c many substitutes few substitutes

12 ElasticInelasti c luxury Will a change in the price of insulin make a difference in the quantity demanded? necessity

13 ElasticInelasti c many substitutes few substitutes necessityluxury 6.

14 ElasticInelasti c inexpensive Will a change in the price of pens make a difference in the quantity demanded? expensive

15 ElasticInelasti c many substitutes few substitutes necessityluxury inexpensive expensive 6.

16 ElasticInelasti c non-habit forming Will a change in the price of cigarettes make a difference in the quantity demanded? habit-forming

17 ElasticInelasti c many substitutes few substitutes necessityluxury inexpensive expensive non-habit forming habit-forming 6.

18 ElasticInelasti c shorter time period Let’s say your refrig broke…would a change in the price of refrigs make a difference in the quantity demanded? longer time period

19 ElasticInelasti c many substitutes few substitutes necessityluxury inexpensive expensive non-habit forming habit-forming longer time period shorter time period 6.

20 In addition to characteristics of products that tend to make demand for them be more elastic or inelastic… There is also the Total Revenue Test which will tell you if demand is elastic or inelastic. Total Revenue =quantityprice x

21 Let’s say there’s only one local tatoo parlor where you could adorn your body with this lovely design… …or even a tatoo for kitty!

22 Let’s say the tatoo parlor changed the price of its tatoos and found the following: pric e quantity $100 $150 $ To apply the total revenue test, we see what happened to TR when P . 5 1

23 So what is total revenue? Total Revenue =pric e quantity $100 $150 $ With tatoos, when the price went up the TR went down. So was the demand for tatoos elastic (responsive) or inelastic? x $1500 $300 $450

24 Total revenue test P , TR  P , TR  P , TR  P , TR  ElasticInelasti c many substitutes few substitutes necessityluxury inexpensive expensive non-habit forming habit-forming longer time periodshorter time period 6.

25 Give 2 or 3 reasons to explain why demand for these products/services is more elastic or inelastic.

26 the end continue with overheads from AP guide calculate arc elasticity coefficient AP Macroecon workbook p. 38 in small groups 10 min 40 min


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