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Presentation on theme: "Boundless Lecture Slides Free to share, print, make copies and changes. Get yours at www.boundless.com Available on the Boundless Teaching Platform."— Presentation transcript:

1 Boundless Lecture Slides Free to share, print, make copies and changes. Get yours at Available on the Boundless Teaching Platform

2 Using Boundless Presentations The Appendix The appendix is for you to use to add depth and breadth to your lectures. You can simply drag and drop slides from the appendix into the main presentation to make for a richer lecture experience. Free to edit, share, and copy Feel free to edit, share, and make as many copies of the Boundless presentations as you like. We encourage you to take these presentations and make them your own. Free to share, print, make copies and changes. Get yours at Boundless Teaching Platform Boundless empowers educators to engage their students with affordable, customizable textbooks and intuitive teaching tools. The free Boundless Teaching Platform gives educators the ability to customize textbooks in more than 20 subjects that align to hundreds of popular titles. Get started by using high quality Boundless books, or make switching to our platform easier by building from Boundless content pre-organized to match the assigned textbook. This platform gives educators the tools they need to assign readings and assessments, monitor student activity, and lead their classes with pre-made teaching resources. Get started now at: If you have any questions or problems please

3 Boundless is an innovative technology company making education more affordable and accessible for students everywhere. The company creates the world’s best open educational content in 20+ subjects that align to more than 1,000 popular college textbooks. Boundless integrates learning technology into all its premium books to help students study more efficiently at a fraction of the cost of traditional textbooks. The company also empowers educators to engage their students more effectively through customizable books and intuitive teaching tools as part of the Boundless Teaching Platform. More than 2 million learners access Boundless free and premium content each month across the company’s wide distribution platforms, including its website, iOS apps, Kindle books, and iBooks. To get started learning or teaching with Boundless, visit boundless.com.boundless.com Free to share, print, make copies and changes. Get yours at About Boundless

4 When to Extend Product Lines When to Modify Products Managing Existing Products Products and Product and Pricing Strategies > Managing Existing Products Free to share, print, make copies and changes. Get yours at

5 A line extension should only be considered when the producer can profitably produce a product that compares well with the base product. Changing market environmental factors often indicate when the timing suites a product line extension. The environmental cues help organizations determine if they should stretch down- market, up-market, or both ways. When to Extend Product Lines Free to share, print, make copies and changes. Get yours at Take Your Pick View on Boundless.com Products and Product and Pricing Strategies > Managing Existing Products

6 Products are modified to compete more effectively in the market, and appeal to evolving consumer and business demands. Multiple stakeholders ranging from employees and customers can influence product modifications. Product time, cost, visual appeal, usability and reliability are all factors that influence how and when a product is modified. External influences often prompt manufacturers to modify products.These are usually driven by competitive pressures, globalization, new technologies, or unexpected and significant events. When to Modify Products Free to share, print, make copies and changes. Get yours at Phases in the Product Life Cycle View on Boundless.com Products and Product and Pricing Strategies > Managing Existing Products

7 Free to share, print, make copies and changes. Get yours at Appendix

8 Key terms iterative Of a procedure that involves repetition of steps (iteration) to achieve the desired outcome; in computing this may involve a mechanism such as a loop. modified rebuy the repurchase of a good with changes to the details of the order product line A product line is the marketing strategy of offering several related products for sale as individual units. recall To withdraw, retract (one's words etc.); to revoke (an order). stakeholders A person or organization with a legitimate interest in a given situation, action or enterprise.It can range from employees and investors of a company to the customers purchasing from the company. Free to share, print, make copies and changes. Get yours at Products and Product and Pricing Strategies

9 Phases in the Product Life Cycle Modification decisions often (but not always) happen before products are introduced to the market. Free to share, print, make copies and changes. Get yours at OER Africa. CC BY-SA View on Boundless.comCC BY-SAhttp://www.oerafrica.org/FTPFolder/Agshare/Marketing%2520and%2520Price%2520Analysis/management_strategies.htmlView on Boundless.com Products and Product and Pricing Strategies

10 Take Your Pick Some of the options in the Coca-cola product line. Free to share, print, make copies and changes. Get yours at Flickr. "Vanilla Coke is back! | Flickr - Photo Sharing!." CC BY-SA View on Boundless.comCC BY-SAhttp://www.flickr.com/photos/benzado/ /View on Boundless.com Products and Product and Pricing Strategies

11 Free to share, print, make copies and changes. Get yours at Products and Product and Pricing Strategies At which point during the product life cycle can a product be modified? A) All of these answers. B) Growth C) Maturity D) Market introduction

12 Free to share, print, make copies and changes. Get yours at Boundless - LO. "Boundless." CC BY-SA 3.0 BY-SA 3.0http://www.boundless.com/ Products and Product and Pricing Strategies At which point during the product life cycle can a product be modified? A) All of these answers. B) Growth C) Maturity D) Market introduction

13 Free to share, print, make copies and changes. Get yours at Products and Product and Pricing Strategies All of the following are external influences that prompt companies to add features and functionalities to products EXCEPT A) Increased consumer demand B) Global competition C) Changing technologies D) Low production time and cost

14 Free to share, print, make copies and changes. Get yours at Boundless - LO. "Boundless." CC BY-SA 3.0 BY-SA 3.0http://www.boundless.com/ Products and Product and Pricing Strategies All of the following are external influences that prompt companies to add features and functionalities to products EXCEPT A) Increased consumer demand B) Global competition C) Changing technologies D) Low production time and cost

15 Free to share, print, make copies and changes. Get yours at Products and Product and Pricing Strategies A company may want to extend its product line using a down- market stretch strategy to A) tie up lower-end competitors who might otherwise try to move up- market. B) obtain an early market leadership by introducing both low-end and high-end products. C) position themselves as full-line manufacturers. D) enter the high-end of the market for more growth or higher margins.

16 Free to share, print, make copies and changes. Get yours at Boundless - LO. "Boundless." CC BY-SA 3.0 BY-SA 3.0http://www.boundless.com/ Products and Product and Pricing Strategies A company may want to extend its product line using a down- market stretch strategy to A) tie up lower-end competitors who might otherwise try to move up- market. B) obtain an early market leadership by introducing both low-end and high-end products. C) position themselves as full-line manufacturers. D) enter the high-end of the market for more growth or higher margins.

17 Free to share, print, make copies and changes. Get yours at Products and Product and Pricing Strategies A line extension occurs when a company comes out with another model based on one of its other product ______________ and ______________. A) Platforms, brands B) Platforms, advertising C) Brands, advertising D) Marketing mixes, offerings

18 Free to share, print, make copies and changes. Get yours at Saylor OER. "Business Administration « Saylor.org – Free Online Courses Built by Professors." CC BY 3.0 BY 3.0 Products and Product and Pricing Strategies A line extension occurs when a company comes out with another model based on one of its other product ______________ and ______________. A) Platforms, brands B) Platforms, advertising C) Brands, advertising D) Marketing mixes, offerings

19 Attribution Wikipedia. "Extending product life cycles." CC BY-SA 3.0 BY-SA 3.0 Wikipedia. "Product design." CC BY-SA 3.0 BY-SA 3.0http://en.wikipedia.org/wiki/Product_design#Product_design_expression OER Africa. CC BY-SA BY-SA Boundless Learning. "Boundless." CC BY-SA 3.0 BY-SA 3.0http://www.boundless.com//marketing/definition/modified-rebuy Wikipedia. "recall." CC BY-SA 3.0 BY-SA 3.0http://en.wikipedia.org/wiki/recall Wiktionary. "iterative." CC BY-SA 3.0 BY-SA 3.0http://en.wiktionary.org/wiki/iterative Wiktionary. "stakeholders." CC BY-SA 3.0 BY-SA 3.0http://en.wiktionary.org/wiki/stakeholders Wikipedia. "Product line extensions." CC BY-SA 3.0 BY-SA 3.0http://en.wikipedia.org/wiki/Product_line_extensions Dropbox. CC BY BYhttp://dl.dropbox.com/u/ /Introducing%2520Marketing.pdf Wikipedia. "product line." CC BY-SA 3.0 BY-SA 3.0http://en.wikipedia.org/wiki/product+line Free to share, print, make copies and changes. Get yours at Products and Product and Pricing Strategies


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