Presentation on theme: "The IYA Secretariat, Identity and Web site Lars Lindberg Christensen IAU EC IYA 2009 WG Secretary IAU Press Officer ESA/Hubble."— Presentation transcript:
The IYA Secretariat, Identity and Web site Lars Lindberg Christensen IAU EC IYA 2009 WG Secretary IAU Press Officer ESA/Hubble
IYA Secretariat 2007: 1 FTE (IYA2009 event coordinator/web master) 2008 – 2010: 2 FTE (+ web, graphics, layout, shipping of materials, exhibitions, secretary) Tasks (excerpt): coordinating global IYA events interfacing with the hundreds of national and organizational nodes building up and improving the infrastructure of the Secretariat producing news, photo and video releases writing educational material integrating written and visual material interviewing scientists preparing event-related outreach material (e.g. press kits) supporting exhibitions (from production to logistics) supporting external requests from journalists, scientists and the general public.
IYA Secretariat Should be up and running ~1. June Secretary job is advertised Will be the central contact point for SPoCs and the link to the EC IYA WG Will be the implementing and coordinating body
IYA Identity Branding is a vital issue Coherent branding will help us get recognition in an already crowded media marketplace IYA is our programme!
IYA Identity Slogan Logo Misc. logo applications: Web Letterhead Business card Etc.
IYA Slogan The Universe – yours to discover
IYA Logo Requirements: Simple Eye-catching Convey the main theme – to connect mankind with the Universe Reproducible
IYA Web Site The global starting point for IYA2009 Should be simple, complete, interesting and complete Should have all necessary features for SPoCs Logos etc. Various forms: reporting features etc. Ideas clearinghouse Etc.
IYA Web Site The global starting point for IYA2009 Should be simple, complete, interesting and complete Should have all necessary features for SPoCs
Branding guidelines (draft) It is clear that we need guidelines for the use of the IYA brand and for how to "endorse" IYA activities Reminder: it is our brand Use of the logo on a participating organisations' web sites is a relatively simple issue: All National Nodes can and should show the IYA logo A “standard” National Node banner will be offered “Standard” National Node Letterhead and Business cards will be offered Draft "Terms and conditions" for the use of the IYA logo: By downloading and using this logo, you declare that you conform with the following: Notify your SPoC about the use The SPoC should agree to the use (applying his/her own judgment), and notify the IYA secretariat about the use The activity should support the general ideas of IYA: [TBD] We reserve the right at any point in time to revoke/retract the use of the logo
Branding guidelines (draft) "Endorsement" of an activity by the IAU is another more sensitive issue. The IAU Officers decide on such encouragement. “Expression of Encouragement" reply letters will be sent as reply The Secretary of the IYA is instrumental in this work and will consult with the SPoCs and vice versa. The "normal" decision tree is: initiator -> SPoC -> IYA Secretary -> IAU Officers The activities should be able to write "This activity/product is encouraged by the IAU" (TBD).