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1.Know your audience(s). 2.Know the tools. 3.Know your goals. 4.Create a plan. ©Susan Sirois Ellis 2012
Endorsements MEETINGS interviews Classes webcas ts Conferences mentions Earned Media ©Susan Sirois Ellis 2012
S M A R T pecific easurable chievable ealistic imely ©Susan Sirois Ellis 2012
Goal: Increase registrations for annual conference Goal: Create buzz around new research as measured by number of mentions Goal: Engage young constituents to drive new memberships – 10% increase by March Audience # Use Get news online Facebook Large following “fun” content interactive Audience #1 Under 25 Read blogs Get news online Delivered regularly Low cost We send Audience # Use Facebook Read newspapers blog High quality photo Thought leadership Readers subscribe ©Susan Sirois Ellis 2012
Outline Photo ©Susan Sirois Ellis 2012
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