Advertising is NOT a medium. Advertisers use the various media to put across their messages. Without the revenue generated by advertising, commercial television would not exist; newspapers and magazines would be far too expensive for most people to buy.
In the USA, spending on advertising rose from $15 million in 1870 to $39 million in 1880, then to $71 million in 1890. By 1908, spending had reached over $140 million. What do you think is the amount spent in 2012 on advertising in the USA?
Advertisements that achieve their purpose by stimulating one's emotions. Emotional appeals attempt to appeal to the consumer's psychological, social, or emotional needs. The copy and images can arouse fear, love, hate, greed, sexual desire, or humor, or otherwise create psychological tension that can best be resolved by purchase of the product or service.
Even before the end of the 19 th century, publishers had begun to organize audiences into clearly identifiable target groups such as - Sports fans - Theatergoers - Women interested in fashion - Women interested in cooking
TaylorMade-adidas Golf officially joined the adidas Group in 1997. The first Taylor Made logo was implemented in 1979. It shows the script “Taylor” and “Made” off to the side. The Taylor Made "T" logo made its debut in the mid 1980s. The updated copper “T” logo was used starting around late 1998. The current Taylor Made logo was implemented in September 2000.