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 Advertising is NOT a medium. Advertisers use the various media to put across their messages.  Without the revenue generated by advertising,

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Presentation on theme: " Advertising is NOT a medium. Advertisers use the various media to put across their messages.  Without the revenue generated by advertising,"— Presentation transcript:

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10  Advertising is NOT a medium. Advertisers use the various media to put across their messages.  Without the revenue generated by advertising, commercial television would not exist; newspapers and magazines would be far too expensive for most people to buy.

11  In the USA, spending on advertising rose from $15 million in 1870 to $39 million in 1880, then to $71 million in By 1908, spending had reached over $140 million. What do you think is the amount spent in 2012 on advertising in the USA?

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20 Advertisements that achieve their purpose by stimulating one's emotions. Emotional appeals attempt to appeal to the consumer's psychological, social, or emotional needs. The copy and images can arouse fear, love, hate, greed, sexual desire, or humor, or otherwise create psychological tension that can best be resolved by purchase of the product or service.

21  Even before the end of the 19 th century, publishers had begun to organize audiences into clearly identifiable target groups such as - Sports fans - Theatergoers - Women interested in fashion - Women interested in cooking

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28 1949 shoes 1967 clothes 1972 Trefoil corporate 1997 Integrated corporate design 2002 Sports style 2002 Sports Heritage 2002 Sports Performance

29 TaylorMade-adidas Golf officially joined the adidas Group in The first Taylor Made logo was implemented in It shows the script “Taylor” and “Made” off to the side. The Taylor Made "T" logo made its debut in the mid 1980s. The updated copper “T” logo was used starting around late The current Taylor Made logo was implemented in September 2000.

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33 "20 Clever Logos with Hidden Symbolism." TwistedSifter. Web. 20 Apr "25 Logos with Hidden Messages Amazing Graphic Designing Tricks! « Graphic Design Blog An Ultimate Resource for Graphic Designers." Graphic Design. Web. 20 Apr "30 More Hidden Logos to Treat Your Eyes -The Sequel!! « Graphic Design Blog – An Ultimate Resource for Graphic Designers." Graphic Design. Web. 20 Apr "BEST LOGOS - WORLDS BEST LOGOS and BRANDS." World's Best Logos. Web. 20 Apr Petley, Julian. "Advertising, and How It Works." Media: The Impact on Our Lives. Austin, TX: Raintree Steck-Vaughn, Print.


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