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Developing Agricultural Value Chains &

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Presentation on theme: "Developing Agricultural Value Chains &"— Presentation transcript:

1 Developing Agricultural Value Chains &
Commercialization of Agriculture Marketing in India Maharashtra Experience Ramesh Shingte Nodal Officer Project Implementation Unit- Agri. Mktg Maharashtra Agricultural Competitiveness Project , PUNE

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3 Agriculture in Maharashtra
First State to adopt Dry Land Farming Technology Pioneer in Horticulture Development through EGS 2nd largest producer of fruits in India (95 lakhs MT/annum) Leading producer of grapes, pomegranate and orange Second highest producer of banana and sugarcane Highest producer of coarse cereals and cotton

4 Agriculture in Maharashtra (Contd.)
Particulars Maharashtra % with Country Geographical Area Sq. Km 9.36% Population 100 Million 9.43% Total Cultivable land 30.76 Million Ha. 16.85% Per Capita Income Rs. 41,331/- National Average Rs. 33,131/- Gross Cultivated Area Lakh Ha. 11.83% Gross Irrigated Area 39.58 Lakh Ha. 5.15%

5 Agriculture in Maharashtra (Contd.)
Production (Million MTs) % with Country Food Grain 10.93 5.12 Oilseeds 0.61 3.59 Pulses 2.03 13.57 Cotton 3.08 22.21 Sugarcane 26.98 11.37 Sugar 9.10 32.12 Fruits 11.04 17.40 Vegetables 6.45 5.13 5 5

6 Maharashtra’s Strengths in Horticulture
Diverse agro-climatic conditions Strong research support – Four agricultural universities National Research Centers for: Grapes - Pune, Citrus - Nagpur, Onion & Garlic – Rajgurunagar (Dist.Pune), and, Pomegranate - Solapur Strong co-operative network Proximity to international airport & sea port provide the logistic advantages Strong crop based farmers organizations Innovative farmers 6

7 Status of fruit crops in Maharashtra
Area before 1990 : 2.42 Lakh ha. New plantations : Lakh ha. Total area : Lakh ha. Number of villages : 39,411 Productive area : 9.14 lakh ha. Production : lakh MT Number of growers : lakhs Expenditure : Rs. 1,234 Crores Gross annual turnover : Rs. 6,300 Crores Man days generated : 3,300 lakh 7

8 Export of Fresh Fruits and Vegetables from Maharashtra
Sr. Crop % share of export in India 1 Grape 98 2 Mango 65 3 Onion 90 4 Vegetables 68 Maharashtra is leading state in export of fresh fruit & vegetables 8

9 Farmers Organizations / NGOs
Grape Growers Association Vegetable Growers Association Mango Growers Association Flower Growers Association Pomegranate Growers Asso. WIFA (Western India Floriculturist Association) Banana Growers Association Medicinal & Aromatic Plants Growers Association Sapota Growers Association Orange Growers Association Associations for Organic Spices cultivation Sweet Orange Growers Association Nursery Owners Association Kagzi Lime Growers Asso. Guava Growers Association Aonla, Fig, Custard-apple Growers Association 9

10 Status of GAP in Maharashtra
GAP integrates the application of new production system such as IPM, ICM & INM for commercial production of agricultural products Quality certification in agriculture Sr. No. Crop EUREPPGAP Certified Farms 1 Grape 2000 2 Mango 200 3 Pomegranate 50

11 Q 1: What are issues in Agricultural Production?

12 Issues in Agricultural Production
Small land holdings Subdivision and fragmentation of land Presence of % of small and marginal farmer Only 35 % of area under irrigation Heavy dependence on rainfall Low farm mechanization Low adoption of technology What is the result? Results Low productivity Low shelf life

13 Q 2: What are issues in Agricultural Marketing?

14 Issues in Agricultural Marketing
Too many intermediaries Post harvest losses (around 20%) Lack of professionalism Lack of Pvt. Sector participation Unhygienic conditions Increased Marketing Expenses Inadequate transparency in auctioning Low bargaining power of farmers What is the result? Lack of standardization and gradation Results Lack of facilities - grading, packing, cold storage, processing Distress sale Low share of producer in consumer rupee Market Information & Intelligence Long and fragmented value chain (perishables)

15 Q 2: What are issues in Agricultural Processing?

16 Issues in Agricultural Processing
Only 2% of perishables processed Lack of private sector participation Weak backward linkages Un-assured forward linkages Absence of contract farming What is the result? Results - No value addition / Very little VA. - Self life not increased / Very low SL.

17 Measures?

18 Measures for Improving Agri. Marketing
Providing Transparent Auction System Providing better Infrastructural Facilities Providing Risk Mitigation measures Providing Alternative Marketing Channels Warehouse Receipt Programme Market Information & Intelligence

19 Externally Aided Projects
Maharashtra Agricultural Competitiveness Project (MACP) Convergence of Agricultural Interventions in Maharashtra (CAIM) Agribusiness Infrastructure Development Investment Program (AIDIP) Amendments in Agricultural Marketing Act Private Markets Farmer Consumer Market Direct Marketing Special Commodity Market Single License System APMC Secretary Panel Planning for Infrastructure Development

20 Maharashtra Agricultural Competitiveness Project (MACP)
World Bank funded Objective – to increase productivity, profitability and market access and make farmer competitive Agriculture, AHD and Agriculture Marketing – line Depts. Interventions - Extension measures by Agriculture & AHD Strengthening existing markets providing alternative marketing channels by Agri. Marketing Period – 6 yrs Outlay – Rs Crores

21 Convergence of Agricultural Interventions in Maharashtra (CAIM)
International Fund for Agricultural Development (IFAD) aided Objective: To improve household incomes from diversified farming and from off-farm activities Coverage: 1200 villages from suicide prone districts (Akola, Amravati, Buldhana, Washim, Yawatmal & Wardha) Interventions: Institutional Partnership Development & Capacity Building , Sustainable Agriculture & Mktg. Linkages, SHG & CMRC Development , Micro-Enterprises & SMEs Period : 8 yrs Outlay: Rs. 593 Crores

22 Agribusiness Infrastructure Development Investment Program (AIDIP)
Objectives - To attract private sector investment for agricultural infrastructure development. Basic agricultural infrastructures as per needs of farmers, traders and entrepreneurs. Farmers capacity building and formation of farmers groups and producer Companies . Crop diversification. Value addition for perishable crop

23 Project Components – 1. Establishment of Integrated Value Chain (IVCs) on PPP basis, Hub – Spoke model 2. Strengthening and establishing of IVC backward linkage under JFPR 3. Institutional Development and Program management Financing Plan – (Multi-tranche Financing Facility ) ADB - $ 85 million (32 %), GoM - $ 21 million (8 %) and Private Investors - $ 159 million (60 %) Establishment of Integrated Value Chains (IVCs) – In 1st Tranche – Nashik & Aurangabad – Amrawati IVCs Rest of Maharashtra – IVCs will be established in next 6-7 years. The project is expected to complete by year 2017

24 Amendments in Maharashtra Agricultural Produce Marketing (Dev. & Reg
Amendments in Maharashtra Agricultural Produce Marketing (Dev. & Reg.) Act 1963 Private markets Farmer – Consumer markets Direct Marketing Special commodity markets Regional / Divisional APMC Single license system Cadre for the secretaries of APMC Contract Farming.

25 Private Markets Individuals, Co-op. Societies, companies can establish Private Market License will be required Collection & utilization of market fee for the development of market Facilities like Pre-cooling, Cold storage, Packing centers, Washing centers, Electronic auction, Immediate payment etc. to be provided by private market operators. Private Market license issued – 23 Turnover – Rs Cr.

26 Farmer Consumer Market
Direct selling of Agricultural produce from farmer to consumers. Farmer & Consumer both will be benefited as middlemen are deleted. Minimum facilities to be created. License from Director Marketing is necessary. Operators can charge necessary service charges.

27 Direct Marketing License from Director of Marketing, Maharashtra State
License holder can purchase Agricultural produce from farmer at village level. Market fee to be paid to APMC Pressure on APMCs will reduce Income of APMC will increase Direct Marketing license issued – 78 Turnover – Rs Cr.

28 Special Commodity Market
Modern facilities for the Sale, Purchase, Store, Grading, Packing of Agricultural produce will be created. Infrastructure development & can avail the subsidy facilities of State / Central Govt. Onion, Potato, Orange, Banana etc. Govt. can establish Special Commodity Market. Special Commodity Markets to be established by State Govt. only.

29 Regional / Divisional APMC
Regional – Arrival of agricultural produce from more than one Tahasil. Divisional – Arrival of agricultural produce from more than one District. Govt. can declare the APMC as Regional / Divisional. Representatives of Farmers, Hamals, Merchants, Traders, Local Authorities, MSAMB, Govt. on APMC Board of Director.

30 Single License System License holder can purchase agricultural produce from more than one APMC area. Traders can purchase agricultural produce in a whole state Time & Money of traders will be saved. Transparency in License issuing system. Single License issued - 28

31 APMC Secretary Panel For the efficient & commercial operations of APMC
Working Secretaries & Highly Qualified Professional / Personals will be included in the Panel. Recruitment of Secretary from Panel. Control etc. are the rights of APMC. Panel to be maintained by the MSAMB.

32 Registration fee is Rupees 500.
Contract Farming Contract Farming Sponsor shall apply for registration in FORM “G” to SDAO. Registration fee is Rupees 500. SDAO to dispose of application within 60 days. Prohibition for creation of right, title, interest or ownership in the land under Contract Farming Agreement. Prohibition for sale of land under contract farming agreement by sponsor. Total area under Contract farming 1.00 Lakh Ha.

33 Activities carried out by M.S.A.M.B. in Marketing & Risk Management

34 SCIENTIFIC ONION STORAGE INFRASTRUCTURE
Construction cost - Rs. 6000/- per MTs Subsidy for - 5, 10, 15, 20, 25 & 50 MTs Subsidy Amount - Rs. 1500/- per MTs or 25% Construction cost whichever less. Total Capacity Created Lac MTs Farmer beneficiaries – 28516 Subsidy given Rs Cr.

35 Agriculture Pledge Loan Scheme
Scheme started: Year Crops covered: Tur, Mug, Udad, Safflower, Paddy, Soya bean, Chana, Sunflower, Jawar, Bajara, Wheat, Maize, Cashew, Seeds, Raisins, Turmeric etc. Rate of Interest : 6-8% Period of 180 days APMC involved – 60 Loan disbursed – Rs. 35 Cr. Every year.

36 Implementation Agency
AEZs in Maharashtra No AEZ Districts Implementation Agency Alphonso mango Thane, Raigad, Ratnagiri, Sindhudurg MSAMB Kesar Mango Aurangabad, Jalna, Beed, Latur, Ahmednagar, Nasik Pomegranate Nasik, Ahmednagar, Pune, Solapur, Sangli, Latur, Osmanabad Onion Nasik, Pune, Jalgaon, Ahmednagar, Satara,Solapur Mandarins Nagpur, Amravati Banana Jalgaon, Dhule, Nandurbar, Parbhani, Hingoli, Nanded, Buldana, Wardha Grapes & Grape Wine Pune, Nasik, Sangli, Satara, Ahmednagar, Solapur MIDC Floriculture Pune, Nasik, Sangli

37 Training & Demonstration Programs (Market Led Extension)
MSAMB with help from State Agriculture Department and Agriculture Universities regularly carry out training programs for farmers in “Quality Production, Post Harvest Handling & Marketing Aspects”. Total No. of Farmers Trained – 56,000.

38 Export Facility Centers under AEZ
Location Nachne Dist: Ratnagiri Jamsande Tal: Deogad Dist: Sindhudurg Jalana Dist: Jalana Indapur Dist: Pune Baramati Commodity Alphonso Mango Kesar Mango Agril. produce Pomegranate Project Cost (lakhs) 220.82 208.22 230.00 389.00 238 Capacity Precooling 5 MTs/ Batch -- Coldstorage/Storage 25 MTs/day 50 MTs/day Storage (500 MTs) Ripening Chamber 5 MTs/Batch Handling Grading Packing Line 1.5 MTs/Hr 10 MTs/Hr

39 Export Facility Centers under AEZ
Location Raver Dist: Jalgaon Basamatnagar Dist: Hingoli Karanja Dist: Wardha Latur Dist: latur Commodity Banana Mandarins Pomegranate & Kesar mango Project Cost (lakhs) 400 470 333 Capacity Precooling 5 MTs/ Batch 5 Mts/Batch Coldstorage 25 MTs/day 50 MTs/Day Ripening Chamber 25 MTs/Batch -- 5 MTs/Batch Handling Grading Packing Line 2 MTs/Hr 5 MTs/Hr

40 Vapor Heat Treatment Plant Location : Exporters Building, Vashi, New Mumbai
Facilities available : VHT Machine - Imported from Japan Pre-cooling Cold Storage Grading & Packing Line APEDA Certified Pack House Facilities Establishment of another VHT machine in the near future.

41 Mango Export to Japan Market opened in June-2006
Participated in Mango Promotion Program, Japan High Value market Exported around 25 MTs+ mangoes after processing in VHT. Occurrences of residues in mangoes (Chloro-pyriphos) Successful Trials for use of Thermo-col boxes

42 Planning for Infrastructure Development
Erection of Irradiation Facility Centre at Vashi, Navi Mumbai is in progress Promotion of export of Agril. produce to US & Europe. Planning to develop Quarantine and Phyto-sanitary facilities for promoting export of fresh fruits and vegetables.

43 Quality Consciousness
Guidance to the Growers for GLOBALGAP Certification. - 63 Alphonso mango growers, 76 Kesar Mango grower, 53 Pomegranate growers received the certificate. Announced 50% subsidy for certification (Mango & Pomegranate) Undertaking Awareness Programme for the growers to understand the need of changing scenario w.r.t. WTO, Food Safety etc. MSAMB giving 50% subsidy to farmers.

44 Market Led Extension – N.I.P.H.T. (Horticulture Training Center)
State-of-art Practical Training Centre set up with the help of FMO-The Netherlands & PTC Netherlands First of its kind in India & 2nd in Asia. Equipped with : Classrooms, Demonstration Halls, Library, Hostel, Restaurant, Glass/Poly Houses, Meteorological Station Soil & Water Testing Laboratory. Fully Computerized Controlled to Low Cost Poly-houses (Total 12) Total No of Trainees Trained

45 Market Intelligence MSAMB has entered into MoU with REUTERS (UK based) for dissemination of Market rates, Weather forecast, Pesticide & Fertilizer application guidance through SMS via mobile phones (REUTERS has 1,00,000+ members) “MARKNET” - Computerized 291 main markets & 54 sub markets and connected through internet with MSAMB’s portal (www.msamb.com). Installation of projection TV systems at 69 APMCs in the state for dissemination of arrival, prices and agricultural information. MSAMB has signed MOU with NOKIA to disseminate Market Rates, Weather, Forecast & Other Agril. information. Ticker Boards with NCDEX assistance – 106 APMCs Display Boards – In 140 APMCs

46 Creation of Growers’ Apex Cooperative Societies
Sr. No. Name of the Organization Commodity Date of Establishment 1 Mahagrapes Grapes Jan. 1991 2 Mahamango Mango Mar. 1991 3 Mahabanana Banana Jan. 2002 4 Mahaanar Pomegranate Aug. 2005 5 Mahaorange Mandarins Mar. 2008 6 Mahacashew Cashew Sept. 2010

47 Fruit Festival Scheme To reduce the intermediaries.
Availability of commodities to consumers at reasonable price Better returns to farmers Assistance of Rs. 1000/- per stall & Rs. 10,000/- for advertisement in Corporation areas. Assistance of Rs. 700/- per stall & Rs. 5000/- for advertisement in other cities / towns.

48 Other Activities undertaken by MSAMB
Chanalising Agency for Onion Export since 1999. Nodal Agency for setting up of Terminal Markets (Mumbai, Nashik, Nagpur) Initiated the process to set up: Modern Markets at Aurangabad & Basamatnagar on BOT thru’ PPP Modern Markets at 20 different locations Computerised Auction System in 100 APMCs  Provides subsidy for: Cost of sea freight for export of onion to Europe. Purchase of Crates by farmers. Global GAP certification

49 Thanks!


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