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Between Disorder and Enlightenment, or Even Beyond It? The Significance of Knowledge Production on Chinese Social Media Sina Weibo Dr. Shishi Fang School.

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Presentation on theme: "Between Disorder and Enlightenment, or Even Beyond It? The Significance of Knowledge Production on Chinese Social Media Sina Weibo Dr. Shishi Fang School."— Presentation transcript:

1 Between Disorder and Enlightenment, or Even Beyond It? The Significance of Knowledge Production on Chinese Social Media Sina Weibo Dr. Shishi Fang School of Journalism Fudan University 6 th August 2014 Tampere, Finland

2 We make tools, You make them do. The Knowledge Production on Chinese Social Media Sina Weibo

3 The Rise of Problem: Suspend Comments! On 31 st March 2012, 300 million Sina Weibo users were officially informed that they were forbidden to comment on any information on Weibo during the next 3 days. What is the matter? And how to understand it?

4 The Knowledge Production on Chinese Social Media Sina Weibo Research Perspective and the Method — Sociology of knowledge as a theoretical perspective —Fragmentations VS the Whole Existence —The spread of rumor —Solve the problem of Functionalism — the researcher’s hidden point of view and the social power — theorize the a-theoretical things — Questions — What was the social context when Sina Weibo was born in China? — What is construction of Sina Weibo? — What is the policy on China’s social media? — Do social media effect the power distribution in Chinese society?

5 The Knowledge Production on Chinese Social Media Sina Weibo Analysis Frame The Objective Meaning The Expressive Meaning The Documentary Meaning Social Context Media Structure Technology Policy and Regulations Media Habits Behavior Analysis Power Redistribution

6 Socialized Mass Media: the communicating position of Sina Weibo The Knowledge Production on Chinese Social Media Sina Weibo

7 The Panorama of Social Media in China The Knowledge Production on Chinese Social Media Sina Weibo Source from: What is the differences between the two?

8 The Knowledge Production on Chinese Social Media Sina Weibo The meaning of “Social Media” And “Social Network Site” (SNS) in China —Social media focus on the information dissemination through the mass —Social networks focus on interpersonal communication and group communication

9 The Knowledge Production on Chinese Social Media Sina Weibo Functions CharactersLong WeiboCommentForward Forward and Comment Sina Weibo140 Chinese Characters YesDisplay All Yes Twitter140 English words NoDisplay top 5 Display 50+No The Functional differences between Sina Weibo and Twitter 2012 The Usage of Social Media in the World (million) Social Media Face bookSina Weibo TwitterG+Tencent Weibo Pinterest Registered Account Active Account

10 The Knowledge Production on Chinese Social Media Sina Weibo The Social Context and Media Structure of Sina Weibo

11 The Knowledge Production on Chinese Social Media Sina Weibo Sina Web Portal SNS Construction Twitter Functions Sina Celebrity Blog V Group Weibo.com Weibo Community Policy Media Weibo Government Official Agency Weibo Internet laws and regulations Individuals

12 The Knowledge Production on Chinese Social Media Sina Weibo Knowledge Generation, Communication and Fermentation on Sina Weibo

13 The Knowledge Production on Chinese Social Media Sina Weibo The Complaint The Technology Support The Veiled Sarcasm The Statement As a record of behavior and an expression of the worldview, we need to combine the social context and history the two dimensions to understand this particular knowledge.

14 The Knowledge Production on Chinese Social Media Sina Weibo Therefore, the flow of speech on Sina Weibo is neither completely irrational chaos nor as beautiful as depicted like another Enlightenment. —Firstly, the confrontations of mutual discourses on Sina Weibo make people access to critical thinking about China's state and government system. —Secondly, although people on Weibo gabble a lot, the government uses the ban to warn that the so-called freedom of speech is only a limited freedom. —Thirdly, people get to know more clearly that the right to speak is still the goal for the Chinese society to fight for.

15 The Knowledge Production on Chinese Social Media Sina Weibo Findings and Conclusion

16 The Knowledge Production on Chinese Social Media Sina Weibo —As Chinese largest social media, Sina Weibo achieves its media position as a “socialized mass media” and should fulfill its responsibility. —The discourse practice on Sina Weibo is neither irrational disordered chaos nor the optimistic Enlightenment, but to some extent a mixed state between the two. —The documentary meaning of this discourse practice is that through such a mixed behavior, we can synthesize some worldview (Weltanschauung) about modern China: —People begin to have some sense of criticism —The media both the mass media and the social media are still under the control of the government —Power of communication is chasing by different social forces.

17 The Knowledge Production on Chinese Social Media Sina Weibo References

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22 The Knowledge Production on Chinese Social Media Sina Weibo Acknowledgements!


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