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“What is Word of Mouth Advertising and How can it be Stimulated?” By: Manpreet Brar & Nicole Chacalias.

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Presentation on theme: "“What is Word of Mouth Advertising and How can it be Stimulated?” By: Manpreet Brar & Nicole Chacalias."— Presentation transcript:

1 “What is Word of Mouth Advertising and How can it be Stimulated?” By: Manpreet Brar & Nicole Chacalias

2 Agenda Word of mouth communication Word of mouth communication Positive word of mouth Positive word of mouth Factors encouraging word of mouth Factors encouraging word of mouth Negative word of mouth Negative word of mouth Word of mouth strategies Word of mouth strategies Questions Questions

3 Word of Mouth Communication The passing of information by verbal means on an informal person to person basis. The passing of information by verbal means on an informal person to person basis. The transmission of product information by individuals to individuals. The transmission of product information by individuals to individuals.

4 Positive Word of Mouth Encourages the consumer to adopt a certain product. Encourages the consumer to adopt a certain product. Provides a means for people to cut through the clutter of the thousands of messages received a day. Provides a means for people to cut through the clutter of the thousands of messages received a day.

5 Factors Encouraging Word of Mouth Avidly being engaged with a product. Avidly being engaged with a product. Product knowledge. Product knowledge. Concern for others. Concern for others.

6 Negative Word of Mouth Detrimental to products. Detrimental to products. Reduce the credibility of a company. Reduce the credibility of a company. Rumor's can be harmful to a busines. Rumor's can be harmful to a busines.

7 Word of Mouth Strategies Virtual Communities Virtual Communities Guerrilla Marketing Guerrilla Marketing –Example YouTube - Broadcast Yourself. YouTube - Broadcast Yourself. YouTube - Broadcast Yourself. YouTube - Broadcast Yourself. LFw LFw LFw LFw Viral Marketing Viral Marketing

8 Questions


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