Presentation is loading. Please wait.

Presentation is loading. Please wait.

TM 3-1 Copyright © 1999 Addison Wesley Longman, Inc. Consumer Memory  Short-term memory  Long-term memory  The organization principle of long-term memory.

Similar presentations


Presentation on theme: "TM 3-1 Copyright © 1999 Addison Wesley Longman, Inc. Consumer Memory  Short-term memory  Long-term memory  The organization principle of long-term memory."— Presentation transcript:

1 TM 3-1 Copyright © 1999 Addison Wesley Longman, Inc. Consumer Memory  Short-term memory  Long-term memory  The organization principle of long-term memory  The encoding-specificity principle of long-term memory  The association principle of long-term memory  Implicit memory

2 TM 3-2 Copyright © 1999 Addison Wesley Longman, Inc. Human and Computer Memory Short Term Memory Long Term MemoryHard Disk Storage Random Access Memory RAM Recall for Thinking Retrieval for Processing Human Brain Personal Computer

3 TM 3-3 Copyright © 1999 Addison Wesley Longman, Inc. Human memory is best conceptualized as an information processing system

4 TM 3-4 Copyright © 1999 Addison Wesley Longman, Inc. Properties of long and short term memory

5 TM 3-5 Copyright © 1999 Addison Wesley Longman, Inc.

6 TM 3-6 Copyright © 1999 Addison Wesley Longman, Inc. Memory Performance Minerals Metals Stones Rare Common Alloys Precious Masonry gold aluminum steel diamond limestone silver copper brass ruby slate platinum lead pewter sapphire marble

7 TM 3-7 Copyright © 1999 Addison Wesley Longman, Inc. Memory Performance 100% 50% 0% Organized List Random List 1234

8 TM 3-8 Copyright © 1999 Addison Wesley Longman, Inc. The encoding-specificity principle wet retrieval context dry retrieval context Dry Encoding Context Wet Encoding Context 100% 0% Probability of retrieval

9 TM 3-9 Copyright © 1999 Addison Wesley Longman, Inc. Linking the concept of using office equipment and saving energy

10 TM 3-10 Copyright © 1999 Addison Wesley Longman, Inc. The association principle: The priming effect Perceived Expensiveness Judgments Moderate Extreme Prime Ambiguous target Moderate Extreme Prime Unambiguous target Inexpensive prime Expensive prime

11 TM 3-11 Copyright © 1999 Addison Wesley Longman, Inc.

12 TM 3-12 Copyright © 1999 Addison Wesley Longman, Inc.

13 TM 3-13 Copyright © 1999 Addison Wesley Longman, Inc.

14 TM 3-14 Copyright © 1999 Addison Wesley Longman, Inc. McDonalds Worms

15 TM 3-15 Copyright © 1999 Addison Wesley Longman, Inc.

16 TM 3-16 Copyright © 1999 Addison Wesley Longman, Inc.

17 TM 3-17 Copyright © 1999 Addison Wesley Longman, Inc.

18 TM 3-18 Copyright © 1999 Addison Wesley Longman, Inc. The association principle: Associative inference Evaluations Rumor Rumor plus Rumor plus No Rumor Alone Refutation Associative Control Interference

19 TM 3-19 Copyright © 1999 Addison Wesley Longman, Inc.

20 TM 3-20 Copyright © 1999 Addison Wesley Longman, Inc. Implicit Memory  Vicary -“Eat popcorn” “Drink Coke” 1/3000 of a second  Memory as a tool  Sebastian Weisdorf Proportion of Names Judged Famous Famous Nonfamous NewOldNew Full Attention Divided Attention  Source Amnesia

21 TM 3-21 Copyright © 1999 Addison Wesley Longman, Inc. Implicit memory: Misinterpreting familiarity Proportions of names judged famous Old Names New Names Full Attention Divided Attention

22 TM 3-22 Copyright © 1999 Addison Wesley Longman, Inc.


Download ppt "TM 3-1 Copyright © 1999 Addison Wesley Longman, Inc. Consumer Memory  Short-term memory  Long-term memory  The organization principle of long-term memory."

Similar presentations


Ads by Google