2 How are rumors transmitted? Allport and Postman identified 3 steps in rumor transmissionLevelingThe story gets shorter with only some details rememberedSharpeningDetails are emphasized and gain importance
3 How are rumors transmitted? AssimilationDistortions occur because of personal bias of person telling the story
4 How are rumors transmitted? Allport and Postman also found:Rumors circulates within a group based on its importance and its ambiguity of the subjectRumors often lead to other forms of collective behaviorFor example – riots, panics, etc
5 Examples Brooklyn Bridge (1883) Rumor: unsafe Someone screamed “the bridge is falling”40 people injured12 trampled to death
6 Examples Proctor & Gamble Rumor: 1979, logo was satanic (13 stars) 1985, logo was removed
7 ExamplesBeatlesRumor: 1969, Paul McCartney was dead and had been killed in 1966A double was hired to impersonate him – he was a fraudJohn Lennon, Ringo Starr and George Harrison tried to be honest and give clues to the fans
8 Examples“Revolution #9” backwards says “turn me on dead man” and “Paul is dead – miss him”Cover of Magical Mystery Tour – all wore red carnations, except Paul wore a black carnation
9 ExamplesCover of Abbey Road – resembled a funeral procession. Lennon (the priest), Starr (undertaker), McCartney barefoot, out of step and eyes closed (corpse) Harrison (gravedigger)Car in background has license plate 28IFMcCartney would have been 28 if he were still alive
15 Urban LegendsStories that teach a lesson and seem realistic but are untrueSeem realistic because some give specific times and placesSometimes said to have happened to someone known to the storytellerSnopes
16 A young girl named Lisa was left alone on several accounts as her parents worked late. Her parents bought her a dog to keep her company. One night Lisa was awoken by a constant dripping sound. She got up and went to the kitchen to turn off the tap properly. As she was getting back into the bed she stuck her hand under the bed and the dog licked it. The dripping sound continued, so she went to the bathroom and turned off the tap properly in there, too. She went back to her bedroom and stuck her hand under the bed, and the dog licked it again. But the dripping continued, so she went outside and turned off the taps out there. She came back to bed, stuck her hand under it, and the dog licked it again. The dripping continued, drip, drip, drip. This time she listened and located the source of the dripping — it was coming from her cupboard. She opened the cupboard door, and there was her dog hanging upside down with its neck cut, and written on the window on the inside of the cupboard was, "HUMANS CAN LICK TOO!!!"
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