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Targeted towards the affluent India Today Readers in Top 5 Metros Mumbai, Delhi, Kolkatta, Chennai and Bangalore.

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Presentation on theme: "Targeted towards the affluent India Today Readers in Top 5 Metros Mumbai, Delhi, Kolkatta, Chennai and Bangalore."— Presentation transcript:

1 Targeted towards the affluent India Today Readers in Top 5 Metros Mumbai, Delhi, Kolkatta, Chennai and Bangalore

2 Industry Snapshot

3 Highlights of FICCI Survey The Survey reflects the changing dynamics of consumer behaviour – luxury goods are now being perceived as necessities with higher disposable incomes being spent on lifestyle products. There is a discernible shift in the consumers’ preference in favour of technologically superior branded higher-end products. Most importantly the demand being spurred by increasing consumer awareness and preference for new models. Attractive consumer loans with easy emi formats have added to the surge in demands. VISA had a whopping 66% jump in credit purchases in 2006.

4 The trends indicate an upswing in spends on Home Improvement For India a 38% reflects a huge opportunity

5 In other words… The Home Design market is growing exponentially. The industry is valued currently at Rs. 65,000 crores.

6 High consumer confidence Who is this consumer?

7 The Target: The New Urban Indian… … who is as fussy about his environment as his wardrobe and wants the perfect look inside and out

8 HOW DOES THIS MAKE BUSINESS SENSE?

9 India Today - HOME A closer look at the profile Through NRS 06

10 IT - HOME reach is 13 times the existing reach in this category Reach of any English Magazine = 31 lacs TG = 20+, All Individuals,5 Metros (Any home / Int / décor mag include: Design Digest / Design Today / Inside Outside / Home Review) Reach of any Home/Int./Decor Mag. = 1.22 lacs IT Reach = 14.9 lacs Source : NRS 06

11 IT - HOME reach is nearly 3 times the existing reach in this category Reach of any English Magazine = 31 lacs TG = 20+, All Individuals, 5 Metros (Any Entertainment mags include: Cine Blitz / Filmfare / Stardust) Reach of any Ent. Mags. = 6.42 lacs IT Reach = 14.9 lacs Source : NRS 06

12 Reach of any English Magazine = 31 lacs TG = 20+, All Individuals, 5 Metros (All Woman Centric mags include: Cine Blitz /Cosmo / Femina / Filmfare / New Woman / Savvy / Society / Stardust / Woman’s Era) Reach of all Woman centric Mags. = lacs IT Reach = 14.9 lacs Source : NRS 06 IT - HOME reach is 25% more than the combined reach of all Woman Centric Mags

13 The profile that matters ! The SEC A reach has increased by 26.5 % The reach in the age group has grown maximum by 35% The reach in the people owning house having ½ rooms has grown by a massive 196% SEC A SEC B SEC CSEC D SEC A SEC B SEC C SEC D NRS 06 NRS 05 Source : NRS ’05 and ‘06

14 India Today : HOME The only Home & Interiors magazine: Day 1 circulation of more than 2.82 lac copies A total readership of 14.9 lac readers(20+) in 5 Top Metros. IT HOME has expanded the H&I market from B2B to B2C.

15 India Today – 5 Metro A closer look at the profile through NRS 06

16 India Today English Demographic dispersion : 5 M 62% of India Today’s Readers are in the key decision making age group 65% of India Today’s readers in 5 Metro are Graduates and above Almost one in every 5 people in the Officers/Exec. category read India Today Profiles are based on 5 Metro Readership of India Today English Source: NRS 2006 – Topline Study India Today reaches one in every 5 people in SEC A1+, the crème-de-la-crème of society.

17 Comparing Reach and Cost Efficiency with Design Digest Design Today Cine Blitz Femina Filmfare New Woman Inside Outside Society Stardust Women’s Era

18 Comparing Reach and Cost Efficiency All Adults, SEC A, 5 Metro R’ship(‘000) CPT India Today (HOME) leads the readership chart with over 1.3 million readers. Total readership constitutes of about 16.3% of the total reading population, which is the highest compared with the nearest competitor. Source : NRS 06

19 Comparing Reach and Cost Efficiency All Adults, SEC A, 5 Metro, OEB/SEP R’ship(‘000) CPT India Today (HOME) leads the readership chart with 5.4 Lakh readers and delivers minimum CPT. Total readership constitutes of about 23.2% of the total reading audience. Source : NRS 06

20 5 Metro Comparison for house owners with 5 rooms and above in SEC AB India Today is read by 50% of the total target audience. Source : NRS 06

21 5 Metro Comparison for house owners with 4 rooms SEC AB India Today is read by 42% of the total target audience. Source : NRS 06

22 5 Metro Comparison for house owners with 3 rooms in SEC AB India Today is read by 46% of the total target audience. Source : NRS 06

23 Comparing Reach and Cost Efficiency with Lifestyle and women-centric magazines Cine Blitz Cosmopolitan Femina Filmfare New Woman Savy Society Stardust Women’s Era

24 R’ship(‘000) CPT Comparing Reach and Cost Efficiency Comparing Reach and Cost Efficiency Females, SEC A, 5 Metro, Compared with Women’s Magazines NRS ‘06

25 R’ship(‘000) CPT Comparing Reach and Cost Efficiency Comparing Reach and Cost Efficiency Females, SEC AB, 5 Metro, Compared with Women’s Magazines NRS ‘06

26 R’ship(‘000) CPT Comparing Reach and Cost Efficiency Comparing Reach and Cost Efficiency Females, SEC A, 5 Metro, OEB/SEP NRS ‘06

27 R’ship(‘000) CPT Comparing Reach and Cost Efficiency Comparing Reach and Cost Efficiency Females, SEC AB, 5 Metro, OEB/SEP NRS ‘06

28 5 Metro Comparison for house owners with 5 rooms and above in SEC AB (Households) India Today is read by 52% of the total target audience. Source : NRS 06

29 5 Metro Comparison for house owners with 4 rooms SEC AB (Households) India Today is read by 45% of the total target audience. Source : NRS 06

30 5 Metro Comparison for house owners with 3 rooms in SEC AB (Households) India Today is read by 49% of the total target audience. Source : NRS 06


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