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2012 and 2013 Digital Ad Spend. OUR METHODOLOGY AGENCY LOG -20 Digital Agencies -Submit numbers anonymously.

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Presentation on theme: "2012 and 2013 Digital Ad Spend. OUR METHODOLOGY AGENCY LOG -20 Digital Agencies -Submit numbers anonymously."— Presentation transcript:

1 2012 and 2013 Digital Ad Spend

2 OUR METHODOLOGY AGENCY LOG -20 Digital Agencies -Submit numbers anonymously

3 20 Digital Agencies Adapter DigitalMRM OgilvyOne Worldwide Click2biz FlexmediaNewmediaplusCJ WORXAdways labs Isobar Omnicom Media Group Jwt ConnectThaiconnexion MCFIVAStarcom MediavestWinter EgencyiProspect Thailand mInteractionZenith OptimediaEwit Digital360 Innovative

4 56 INDUSTRIES AGRICULTURAL PRODUCTS CLASSIFIEDDIETARY PRODUCTS GOVERNMENT & COMMUNITY ANNOUNCEME NT LEISURENON ALCOHOLIC BEVERAGES PHARMACEUTIC ALS SUNDRIES ALCOHOLIC BEVERAGES CLOTHING & UNDERWEARS EDUCATIONAL INSTITUTIONS HAIR PREPARATIONS MEDIA & MARKETING OFFICE/BUSINES S EQUIPMENT PHOTOGRAPHIC PRODUCTS TOILETRIES AUDIO/VISUAL ELECTRICAL PRODUCTS COMMUNICATI ONS ELECTRICAL PRODUCTS(NON AUDIO/VISUAL) HOUSE ADS.MOTOR VEHICLE ACCESSORIES OIL & LUBRICANTS REAL ESTATETRANSPORTATI ON BAKERY&CHOC OLATE/WAFERS /BISCUITS COMPUTERSFINANCEHOUSEHOLD CLEANERS MOTOR VEHICLE DEALERS & RENTALS ORAL PRODUCTS RETAIL SHOPS/STORES TRAVEL & TOURS BANKSCOSMETICSFOOD OUTLETS & RESTAURANTS HOUSEHOLD EQUIPMENT&F URNISHINGS MOTOR VEHICLES PERSONAL ACCESSORIES SEASONING PRODUCTS TYRES BUILDING MATERIAL & MACHINERY CREDIT/DEBIT CARDS FOODSTUFFSHOUSEHOLD INSECTICIDES & PESTICIDES MOTORCYCLES & BICYCLES PET FOODS & PET PRODUCTS SKIN-CARE PREPARATIONS VITAMINS & SUPPLEMENTAR Y FOODS CD/DVD (MUSICAL & FILM PRODUCTS) DAIRY PRODUCTS & DAIRY SUBSTITUTE PROD. FOOTWEARSINSURANCEMULTI SECTIONS ADVERTISING PETROLSNACK FOODSWEBSITES

5 6 DISCIPLINES DISPLAY Banner ad / Banner in game / FB ad SEARCH SEO / SEM / mobile search SOCIAL Page management / Blogger / Seeding / Influencer CREATIVE Web / Production for social and digital OOH / FB App MOBILE Mobile ad / Mobile app / SMS OTHERS Including sponsorships

6 GROWING RAPIDLY 34.12% growth 38.84% growth

7 TINY COMPARED TO TOTAL ADEX 1.92% 2.34 %

8 2012 SPENDING BY INDUSTRY ELECTRICAL PRODUCTS (NON AUDIO/VISUAL) NON ALCOHOLIC BEVERAGES AUDIO/VISUAL ELECTRICAL PRODUCTS HAIR PREPARATIONS FOOD OUTLETS & RESTAURANTS MOTOR VEHICLES 198 Million THB ORAL PRODUCTS Others ALCOHOLIC BEVERAGES COMMUNICATIONS 415 Million THB 2012

9 Top 15 Digital AD Spending By Industry YEAR 2012 (Million THB) CategoryDigital AD Y2012 (Million THB) Digital VS Total % COMMUNICATIONS % SKIN-CARE PREPARATIONS % MOTOR VEHICLES % REAL ESTATE % NON ALCOHOLIC BEVERAGES % BANKS % ALCOHOLIC BEVERAGES % COSMETICS % TOILETRIES % HAIR PREPARATIONS962.58% AUDIO/VISUAL ELECTRICAL PRODUCTS % ELECTRICAL PRODUCTS(NON AUDIO/VISUAL)876.03% ORAL PRODUCTS844.44% FOOD OUTLETS & RESTAURANTS562.49% PETROL563.82%

10 Top 15 Total AD Spending By Industry YEAR 2012 (Million THB) CategoryTotal AD Y2012 (Million THB) Digital VS Total % NON ALCOHOLIC BEVERAGES8, % MOTOR VEHICLES8, % SKIN-CARE PREPARATIONS7, % GOVERNMENT & COMMUNITY ANNOUNCEMENT7, % COMMUNICATIONS6, % LEISURE4, % RETAIL SHOPS/STORES4, % DAIRY PRODUCTS & DAIRY SUBSTITUTE PROD.4, % HAIR PREPARATIONS3, % BANKS3, % TOILETRIES3, % CLASSIFIED3, % FOODSTUFFS3, % VITAMINS & SUPPLEMENTARY FOODS3, % HOUSEHOLD CLEANERS

11 2013 SPENDING BY INDUSTRY ELECTRICAL PRODUCTS (NON AUDIO/VISUAL) NON ALCOHOLIC BEVERAGES AUDIO/VISUAL ELECTRICAL PRODUCTS HAIR PREPARATIONS FOOD OUTLETS & RESTAURANTS MOTOR VEHICLES ORAL PRODUCTS Others ALCOHOLIC BEVERAGES COMMUNICATIONS 2013

12 2013 Trends by Industry Growth By Volume MOTOR VEHICLES (78 million THB) SKIN-CARE PREPARATIONS (64 million THB) NON ALCOHOLIC BEVERAGES (54 million THB) Growth By % FOODSTUFFS (86%) PHARMACEUTICALS (74%) COMPUTERS (71%)

13 2011 – 2013 % SPENDING BY DISCIPLINE

14 2011 – 2013 SPENDING BY DISCIPLINE Discipline%2011%2012%2013 Display55.61%48.07%45.87% Search11.28%14.71%16.22% Social Media6.58%10.33%12.86% Creative Production24.25%25.47%23.45% Mobile Marketing0.92%0.76%1.29% All others / Sponsorship1.35%0.66%0.30%

15 Search Social RISING STARS


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