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Price estimation (Mil l T) Sold Demand in 1386 Forecast and Demand in 1387 Pk’s Forecast and Demand in 1387 Under 6 -200/000- Between 6-10502/115550/00020/000.

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Presentation on theme: "Price estimation (Mil l T) Sold Demand in 1386 Forecast and Demand in 1387 Pk’s Forecast and Demand in 1387 Under 6 -200/000- Between 6-10502/115550/00020/000."— Presentation transcript:

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2 Price estimation (Mil l T) Sold Demand in 1386 Forecast and Demand in 1387 Pk’s Forecast and Demand in 1387 Under /000- Between /115550/00020/000 Between /742300/00065/000 Between /344100/000 - Between /93535/00065/000 Between /23910/0005/000 Over 40745/000 - Inporting 40/000 up to 45/000 units 50/000up to 55/000 units - Total Demand903/4221/200/000105/000 Forecast and Demand of sedan vehicles in 1387 تهیه کننده: اداره بازاریابی و تحقیقات بازار

3 Vehicles Sold Demand in 1386 Forecast and Demand in 1387 Pk’s Forecast and Demand in 1387 SUV 2/793 5/0003/000 Pick Up 4/041 5/0003/000 Importing 4/000-5/000 6/000-7/0001/000 Total Demand 11/834 17/0007/000 Forecast and Demand of SUV vehicles in 1387 تهیه کننده: اداره بازاریابی و تحقیقات بازار

4 RowProductionPrice Range 1 Car replacement for PK 6/000/000 2 Tondar 90(L90)8/600/000-11/800/000 3 Megan 29/000/000-36/000/000 4 Roniz30/600/000 5 Maxima 34/000/000-38/000/000 PK’s Products تهیه کننده: اداره بازاریابی و تحقیقات بازار

5 Price Rang e Kind of Engin e Kind of Transmi ssion Deman ding Remarks Under 6CNG/Petro l MT100/000PK’s request Between Petrol/Dise l AT/MT60/000 40/000 units for handicap Between Petrol/Dise l AT/MT20/000PK’s request PK’s needs and demand for new sedan vehicle تهیه کننده: اداره بازاریابی و تحقیقات بازار

6 Price Range Kind of Engine Kind of Transmissi on Demandi ng Remarks Under 40Petrol/DiselAT/MT5/000Pike's share Between 40-60DiselAT/MT4/000Pike's share PK’s needs and demand for new SUV vehicle تهیه کننده: اداره بازاریابی و تحقیقات بازار

7 Evaluation of Competitors Market تهیه کننده: اداره بازاریابی و تحقیقات بازار

8 Sells Price: Millions T IK’s Market share: 299/118 Units in a year Sipa’s Market share: 13/930 Units in a year Kerman Khodro’s Market share: 1/805 Units in a year Others ccompany:2/000 units in a year PK’s could obtain part of the compotators market share if Pk’s have a new vehicle with this price range: 1- 20% of IK’s market share 2- 5% of Saipa’s market share 3-10% of Kerman Khodro’s market share 4-10% Other’s company market share Forecast for Pk’s, can sell more than 60/000 units per year تهیه کننده: اداره بازاریابی و تحقیقات بازار

9 Sells Price: Millions T Air-toya’s market share:3/000 units in a year Saipa’s market share: 10/499 units in a year Kerman Khodro’s market share: 500 units in a year Zagros Khodro’s market share: 1/500 units in a year Bahman Group’s market share: 3/000 units in a year New Vehicle PK’s could obtain part of the compotators market share if Pk’s have a new vehicle with this price range: 1-20% Zagross Khodro’s market share 2-10% Saipa’s market share 3-25% of Kerman Khodro’s market share 4-10% of Bahman Group’s market share 5-20% of Air-Toya’s market share Forecast for Pk’s, can sell more than 5/000 units per year تهیه کننده: اداره بازاریابی و تحقیقات بازار

10 Evaluation of Competitors Market

11 Sells Price: under 40 Millions T IK’s market share: 1337 units in a year PK’s market share: 1/337 units in a year Pk’s could keep his market share and extend his market share if Nissan provide Pk new models of vihcle. Forcast demand is 5/000 units per year. Also CKD production of X-Trail is interesting in this class تهیه کننده: اداره بازاریابی و تحقیقات بازار

12 Evaluation of Competitors Market

13 Sells Price: Between Millions T Air- Toya’s market share: 2/000 units per year Hyundai’s market share: 1000 units per year Pk’s could keep his market share and extend his market share if Nissan provide Pk new models of vihcle. Forcast demand is 4/000 units per year. Also CBU production of Qashqaei is interesting in this class Mitsubishi’s market share: 200 units in a year تهیه کننده: اداره بازاریابی و تحقیقات بازار


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