Presentation is loading. Please wait.

Presentation is loading. Please wait.

Insights are only Half the Battle: The Importance of Compelling Communications Nathan Nuttall Director, AMD Business Strategy August 21, 2008.

Similar presentations


Presentation on theme: "Insights are only Half the Battle: The Importance of Compelling Communications Nathan Nuttall Director, AMD Business Strategy August 21, 2008."— Presentation transcript:

1 Insights are only Half the Battle: The Importance of Compelling Communications Nathan Nuttall Director, AMD Business Strategy August 21, 2008

2 Agenda “We Want to See the Data” “We Need New Code Names” “You Spent How Much Money? For What?” “We Want to See Heat Maps” Additional Steps to Ensure (Your) Success August CMAG 41 War Story

3 Agenda “We Want to See the Data” “We Need New Code Names” “You Spent How Much Money? For What?” “We Want to See Heat Maps” Additional Steps to Ensure (Your) Success August CMAG 41 War Story

4 Before: CPU Units by Performance Band August CMAG 41 War Story

5 Before: CPU GM$ by Performance Band August CMAG 41 War Story

6 After: GM $ August CMAG 41 War Story

7 After: GM Value & Unit Map (2010) P2 P1 M3 M2 M1 M0 V3 V2 V1 UnitsGM$ Desktop CPU Category UV Revenue ($) UnitsGM-% P2 P1 M3 M2 M1 M0 V3 V2 V1 UnitsGM$ Notebook CPU Category UV GM-% 4P 2P 1P UnitsGM$ Server/WS CPU Category GM-% Units P2 P1 M3 M2 M1 M0 V3 V2 V1 UV P2 P1 M3 M2 M1 M0 V3 V2 V1 UV 4P 2P 1P August CMAG 41 War Story

8 Agenda “We Want to See the Data” “We Need New Code Names” “You Spent How Much Money? For What?” “We Want to See Heat Maps” Additional Steps to Ensure (Your) Success August CMAG 41 War Story

9 Before: Product/Platform Codename Matrix Type A Type B (Carnivores) Predator Maurader Vorare Ferus (Latin - wild) (Domesticated) Domus Damayati Damah Domos Daman Server - Aquatic PredatorsDT - Land Carnivores - ReptilesDT - Land Carnivores - MammalsNB - Birds of PreyDT - Domesticated LandNB - Domestic Birds SharksSnakesFoxesHawksHorsesSwans HammerheadAnacondaArticCooperPaintBlack MakoBoaGreySwainsonQuarterWhite ThresherPythonRedBlackAppalosaTrumpeter Great WhiteSliderPaleEaglesPappalosaWhooping SandtigerCopperheadKitSteppeArabianMacaws SilvertipDiamonbackTibetenTawneyMustangLear TigerLaugerheadCorsacBaldDarftSpix ReefViperCapeGoldenRabbitsMilitary BarracudasAspBengalCrownedSableScarlet SharpfinKraitSwiftCrestedAngoraCuban Red RedMambaFennecOwlsHavanaHahn BlackfinBoomslangBearsCrestedLionheadNobel SawtoothAdderBrownHornedRexParrots PickhandleLizardsBlackScreechSiberianAfrican Grey OrcaKomodoGrizzleyRedSilverJardine Game FishGilaPolarSootySussexHawkheaded SwordfishMonitorSpectacledFalconsVolcanoEclectus PikeTegusAtlasGoldenSumatranSenegal MarlinCrocodilesSunMerlinBrushCanours WahooNileKodiakSootyDesertPatagonian OspreyNias August CMAG 41 War Story

10 Just as an aside… “Hey, Steve – can you talk with Joe and find out if he is OK with being carnivorous fishes? Notebook called and they want to be birds of prey…” “I don’t like plants – they aren’t aggressive enough.” “I thought bears were vegetarians?” August CMAG 41 War Story

11 After: Product/Platform Codenames “Decoder Ring” Brand Name Marketing Engineering Platform Name Bigger Smaller Greyhound family Greyhound CPU core Ridgeback XXX XXXXX Deerhound AAA BBBBB Ridgeback AAA BBBBB Socket xxx Socket xxx AMD Opteron™ Socket xxx Socket xxx Barcelona XXX XXXXX Budapest AAA BBBBB Shanghai XXX XXXXX Suzuka AAA BBBBB Deerhound XXX XXXXX Monster family Greyhound CPU core Monster-B XXX XXXXX Istanbul XXX XXXXX Formula 1 Cities Family Socket xxx August CMAG 41 War Story

12 Agenda “We Want to See the Data” “We Need New Code Names” “You Spent How Much Money? For What?” “We Want to See Heat Maps” Additional Steps to Ensure (Your) Success August CMAG 41 War Story

13 Before: Content Management System Changeover – analysis and recommendations CMAG 41 War Story 13 Ste p nu mb er StepAvg. Turn Time Avg. Turn time (cum) CostCost (Cum) 1Content created by business owner 14 days 14$XK$X 2content translated into HTML by content team 3days17$XK 3Put into design3 days20$XK 4mock up checked by business owner 7 days27$XK 5revision sent back to content team 6 days33$XK$XKX 6Edits made in HTML by content team 3 days36$XK$XKX 7Page redesigned2 days38$XK$XKX 8Redesign checked by business owner 3 days41$XK$XKX 9Final approval sent 3 days44$XK$XKX 10page published2 days46$XK$XKXX X Ste p nu mb er StepAvg. Turn Time Avg. Turn time (cum) CostCost (Cum) 1Assets and templates loaded 5 days $XK 2Business owner creates content, designs page, edits and redesigns 20 days 25 days$XK 3GIM checks VID and publishes 3 days 28 days$XK And the point is??? CURRENT PROPOSED

14 C O N F I D E N T I A L Content created by business owner AFTER: Content Management System Changeover – Current state analysis and recommendations Translated into HTML by content team Put into design Mockup checked by business owner Revision sent back to content team Page published Final approval sent Redesign checked by business owner Page redesigned Edits made in HTML by content team Resources August CMAG 41 War Story Days: 5 Cost: $XK Days: 5 Cost: $XK Days: 5 Cost: $XK Days: 5 Cost: $XK Days: 5 Cost: $XK Days: 5 Cost: $XK Days: 5 Cost: $XK Days: 5 Cost: $XK Days: 5 Cost: $XK Days: 5 Cost: $XK

15 C O N F I D E N T I A L AFTER: Content Management System Changeover – Future State Analysis and Recommendations Resources Asset and template toolkit GIM eVID check and publish Business Owner Creates content Puts into Design Edits and re-designs GIM Requires 60% fewer people Cost savings of 70% Cuts execution time in half August CMAG 41 War Story Days: 5 Cost: $XK Days: 20 Cost: $XK Days: 3 Cost: $XK

16 Agenda “We Want to See the Data” “We Need New Code Names” “You Spent How Much Money? For What?” “We Want to See Heat Maps” Additional Steps to Ensure (Your) Success August CMAG 41 War Story

17 Before: 2008 Worldwide CSG Market Opportunity Consumer Systems Component Channel Commercial Systems Desktop CPU GPU Chipset GM $1.5B Rev $X.XB Units (ku) XX,XXX GM $3.2B Rev $X.XB Units (ku) XX,XXX GM $2.7B Rev $X.XB Units (ku) XX,XXX GM $0.1B Rev $X.XB Units (ku) XX,XXX GM $0.2B Rev $X.XB Units (ku) XX,XXX GM $0.2B Rev $X.XB Units (ku) XX,XXX GM $0.1B Rev $X.XB GM $0.2B Rev $X.XB GM $0.2B Rev $X.XB Notebook CPU GPU Chipset GM $3.0B Rev $X.XB Units (ku) XX,XXX GM $0.4B Rev $X.XB Units (ku) X,XXX GM $3.8B Rev $X.XB Units (ku) XX,XXX GM $0.1B Rev $X.XB Units (ku) XX,XXX GM $0.0B Rev $X.XB Units (ku) X,XXX GM $0.1B Rev $X.XB Units (ku) XX,XXX GM $0.2B Rev $X.XB GM $0.0B Rev $X.XB GM $0.2B Rev $X.XB Server & Workstation CPU GPU Chipset GM $0.8B Rev $X.XB Units (ku) X,XXX GM $3.7B Rev $X.XB Units (ku) XX,XXX GM $0.1B Rev $X.XB Units (ku) X,XXX GM $0.2B Rev $X.XB Units (ku) X,XXX GM $0.0B Rev $X.XB GM $0.2B Rev $X.XB Highest GM $ Medium GM $ Low GM$ Insignificant GM $ August CMAG 41 War Story

18 Consumer Systems Component Channel Commercial Systems Desktop CPU GPU Chipset GM $1.5B Rev $X.XB Units (ku) XX,XXX GM $3.4B Rev $X.XB Units (ku) XX,XXX GM $2.7B Rev $X.XB Units (ku) XX,XXX GM $0.1B Rev $X.XB Units (ku) XX,XXX GM $0.3B Rev $X.XB Units (ku) XX,XXX GM $0.1B Rev $X.XB Units (ku) XX,XXX GM $0.1B Rev $X.XB GM $0.2B Rev $X.XB GM $0.2B Rev $X.XB Notebook CPU GPU Chipset GM $3.9B Rev $X.XB Units (ku) XX,XXX GM $0.4B Rev $X.XB Units (ku) X,XXX GM $4.8B Rev $X.XB Units (ku) XX,XXX GM $0.1B Rev $X.XB Units (ku) XX,XXX GM $0.0B Rev $X.XB Units (ku) X,XXX GM $0.1B Rev $X.XB Units (ku) XX,XXX GM $0.2B Rev $X.XB GM $0.0B Rev $X.XB GM $0.2B Rev $X.XB Server & Workstation CPU GPU Chipset GM $0.8B Rev $X.XB Units (ku) X,XXX GM $3.7B Rev $X.XB Units (ku) XX,XXX GM $0.0B Rev $X.XB Units (ku) X,XXX GM $0.2B Rev $X.XB Units (ku) X,XXX GM $0.0B Rev $X.XB GM $0.2B Rev $X.XB Before: 2010 Worldwide CSG Market Opportunity Highest GM $ Medium GM $ Low GM$ Insignificant GM $ August CMAG 41 War Story

19 Commercial NB $X.XB XX.X Mu Component Server $X.XB X.X Mu 2008 Revenue 2008 Units Commercial Server $X.XB XX.X Mu Component NB $X.XB X.X Mu Consumer DT $X.XB XX.X Mu Commercial DT $X.XB XX.X Mu After: 2008 Worldwide CSG Market Opportunity Consumer NB $X.XB XX.X Mu Component DT $X.XB XX.X Mu Desktop Notebook Server August CMAG 41 War Story

20 Commercial NB $X.XB XX.X Mu Component Server $X.XB X.X Mu 5 Commercial Server $X.XB XX.X Mu Component NB $X.XB X.X Mu Consumer DT $X.XB XX.X Mu Commercial DT $X.XB XX.X Mu Compone nt DT $X.XB XX.X Mu Consumer NB $X.XB XX.X Mu After: 2011 Worldwide CSG Market Opportunity 2011 Revenue 2011 Units Desktop Notebook Server August CMAG 41 War Story

21 Agenda “We Want to See the Data” “We Need New Code Names” “You Spent How Much Money? For What?” “We Want to See Heat Maps” Additional Steps to Ensure (Your) Success August CMAG 41 War Story

22 You and Your Audience Must Reach the Same Conclusion Data does NOT speak for itself – you have to help Know your audience – spend time to tailor each presentation Beauty is in the eye of the beholder, not the creator –Put yourself in the shoes of your audience –Eliminate “chartjunk” –Content is king but looks matter Show comparisons and provide context for the data Tell a story Make your point August CMAG 41 War Story

23 But Looks MatterContent is King August CMAG 41 War Story

24 Eliminating “Chartjunk” August CMAG 41 War Story

25 Show Comparisons 2006 Fatal shark attacks: Fatal dog attacks: Murders: 17, Fatal car crashes: 38,588 August CMAG 41 War Story

26 A word about Edward Tufte August CMAG 41 War Story

27 Use the dreaded “slow reveal” –Use meaningless hierarchies TLAs Stupid boxes Use text that is too small Or Too big DON’T CAPITALIZE EVERYTHING Don’t Capitalize Every Word (Unless It Is A Title) Don’t bold everything, or italicize everything Don’t underline anything that’s not a hyperlink Don’t use weird fonts Over-decorate Excel tables Don’t Use meaningless graphics or excessive animation Just because you can, doesn’t mean you should August CMAG 41 War Story

28 Questions? Comments? Feedback? August CMAG 41 War Story

29 August CMAG 41 War Story


Download ppt "Insights are only Half the Battle: The Importance of Compelling Communications Nathan Nuttall Director, AMD Business Strategy August 21, 2008."

Similar presentations


Ads by Google