Looking through the right set of eyes… Outsider Eyes Your reasons for seeking support are not necessarily their reasons for giving support. Their reasons are emotional. Psychological. They give to your promise. Your mission. Your vision.
Looking through the right set of eyes… Outsiders want to feel their best heart beating. They want to feel how good they are, how special they are, what a difference there are making to the world – through your giving campaign.
IMPACTINCOME MESSAGE/ STORIES JUST ASK! Donors seek…
Case Statement 1 Based upon… Important and legitimate plans Goals Budgets Needs *specific and urgent
Nine Essentials History Problem & the Opportunity Proposed Solution Your Unique Role Goals Fundraising Equation How to Give Leadership 2 Case Statement
Internal Uses of Case Establish agreement inside organization Have a defined strategy Help enlist leadership Provide information backdrop for developing fundraising materials Create basis for institutional evaluation, priority-setting, and decision making Case Statement 3
Examples of Case Expressions Foundation proposals Appeal letters Brochures Web site Press releases Individual face-to-face conversations for education and solicitation Speeches Newsletters Case Statement 4
Está la visión para el futuro clara y objetivamente declarada? Explica el proyecto propuesto y la razón? Cubre los costos? Hay un claro sentido de urgencia? Se enfoca en la necesidad y aquellos a servir… y no en la institución? La copia esta orientada al lector? Estas invitado a ser miembro del programa?
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