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SCA HYGIENE PRODUCTS 1 ClientXXX PROJECT ClientXXX Final Report February 29, 2008.

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Presentation on theme: "SCA HYGIENE PRODUCTS 1 ClientXXX PROJECT ClientXXX Final Report February 29, 2008."— Presentation transcript:

1 SCA HYGIENE PRODUCTS 1 ClientXXX PROJECT ClientXXX Final Report February 29, 2008

2 SCA HYGIENE PRODUCTS 2 ClientXXX Pre-Use

3 SCA HYGIENE PRODUCTS 3 ClientXXX PRE-USE: Both ClientXXX 1 and ClientXXX 2 provide respondents with a significantly better impression vs. the Current Overnight product; ClientXXX 2 respondents express a “greater” overall impression vs. ClientXXX 1. A/B- Significantly greater at the 90% level of confidence PRE-USE Q27. Which product gives you the best overall impression PRE-USE Overall Impression A B

4 SCA HYGIENE PRODUCTS 4 ClientXXX PRE-USE: The reason cited most often for liking the products (Best Impression) is in the area of design (specifically, better shape, thicker, would fit better). Respondents evaluating ClientXXX 1 and ClientXXX 2 are more likely to associate the products with protection/absorbency vs. Current. PRE-USE Volunteered Reasons for Best Impression (Response to an Open Ended Question) A/B/C-Significantly greater at the 90% level of confidence *Caution: Small base. A/B/C- Significantly greater at the 90% level of confidence PRE-USE Q28: Why did the product give you the best overall impression?

5 SCA HYGIENE PRODUCTS 5 ClientXXX Significantly greater at the 90% level of confidence when “%No preference” divided equally between products. PRE-USE Q29: Base: n=118.Which do you prefer for….(attribute)? While NO PREFERENCE is very high, ClientXXX 1 generates significantly stronger preference vs. Current on all attributes except odor control (parity preference achieved for both products). PRE-USE Current vs. ClientXXX 1 Attribute Preference (n= 117) ClientXXX 1 Sig. 90%

6 SCA HYGIENE PRODUCTS 6 ClientXXX A/B/C- Significantly greater at the 90% level of confidence PRE-USE Q1/14: How satisfied do you think you will be… PRE-USE: Respondents anticipate greater satisfaction with ClientXXX 1 and ClientXXX 2 vs. Current for most attributes. However, parity satisfaction is expected with all 3 products in the area with preventing leakage at night. PRE-USE Anticipated Satisfaction with Attributes (Top 2 box)

7 SCA HYGIENE PRODUCTS 7 ClientXXX A/B/C- Significantly greater at the 90% level of confidence PRE-USE Q2/15 How well do you think this pad will prevent overnight leakage? PRE-USE Q3/16 How would you describe the softness of the product? PRE-USE 4/17 How do you think the product will fit? PRE-USE: ClientXXX 1 and ClientXXX 2 are perceived provide better nighttime coverage and a better fit vs. Current. ClientXXX 1 is considered softer vs. Current. PRE-USEDirectionals

8 SCA HYGIENE PRODUCTS 8 ClientXXX Post-Use

9 SCA HYGIENE PRODUCTS 9 ClientXXX *Caution: Small base, A/B/C- Significantly greater at the 90% level of confidence POST-USE Q6: How satisfied were you with the product you tried first POST-USE: VERSUS CURRENT, ClientXXX 1 generates satisfaction with more attributes than ClientXXX 2. Importantly, respondents trying ClientXXX 1 indicate higher satisfaction with absorbency of the pad vs. both Current and ClientXXX 2. Satisfaction with pad preventing leakage at night is at parity for all three products. POST-USE Satisfaction with Attributes (Top 2 box)

10 SCA HYGIENE PRODUCTS 10 Respondents note significantly stronger top 2 box satisfaction (%very/somewhat satisfied) for ClientXXX 1 vs. both Current and ClientXXX 2 with respect to absorbency of the pad A/B/C- Significantly greater at the 90% level of confidence POST-USE Q6: How satisfied were you with the product you tried first for absorbency of the pad? AC Current (A)ClientXXX 1(B)ClientXXX 2(C)

11 SCA HYGIENE PRODUCTS 11 ClientXXX *Caution: Small base, A/B, C/D, E/F- Significantly greater at the 90% level of confidence PRE-POST Satisfaction with attributes From Pre to Post use, all products exhibit increased satisfaction with odor control. Other improvements include: Current- keeping dry surface/keeping you dry overnight; ClientXXX 1- absorbency, staying place, design appeal of surface, giving a good nights rest, pad overall; ClientXXX 2-dry surface/safe/secure overnight. There is lower satisfaction for Current fit after use. PRE/POST-USE Satisfaction with Attributes (Top 2 box)

12 SCA HYGIENE PRODUCTS 12 ClientXXX 1 and ClientXXX 2 generate significantly stronger success rates in total and nighttime usage vs. Current Success rate calculation: number of pads that did not leak divided by the total number of pads used A/B/C- Significantly greater at the 90% level of confidence AA A A A A A

13 SCA HYGIENE PRODUCTS 13 ClientXXX Purchase/usage interest drivers suggest that following product modifications would likely enhance consumer appeal: decrease overall size, decrease pad width, decrease pad length, make front more narrow, decrease back pad width, decrease pad thickness Numbers in BOLD indicate significant drivers (>-0.20)


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