1. ES305: Quality Function Deployment (QFD) The Product Planning Matrix

2. The House of Quality

3. Steps to Produce the Planning Matrix

14. The Detailed Product Design Spec. Based on your HoQ, you now created a detailed product design specification (PDS), as noted below for the Page Turner product:

15. The Conceptual Design Based on your HoQ and PDS, you now create a series of conceptual designs that are designed to meet the PSD

16. The Decision Matrix

19. The Decision Matrix is used to rank conceptual designs so that the best designs can be further analyzed and refined. It starts by choosing a subset of product specifications/features from the HoQ that are key to the product success. For example, for the Page Turner example it was

20. The Decision Matrix