Products New Custom Homes Single Family Residential Homes Multi – Family Residential Homes
Services Quality Construction Energy Efficient Healthy and Safe Work Environment
Market Intelligence By 2011, Turner Homebuilders’ estimated earnings will approximately be $16 million. Total Revenue is projected to be $25 million. Regional sales is estimated to be $ 1 billion. Growth of the company is anticipated to increase by 500%.
Marketing Plan Turner Homebuilders key strategic objectives and goals are to: – Gain national recognition and a reputation as a quality contractor that is always looking out for the best interest of the owner and exceeding all expectations. – Construct a business focused on combining two essential aspects of sustainable living. – Develop a methodology to increase productivity and efficiency in home building.
Sales Channels Methods and means of marketing our product will be achieved by: – Trade shows and conferences were we will part-take in explaining our company, displaying our products, and giving presentations. – A comprehensive public relations program is established by word of mouth and company case studies. – Turner Homebuilders will be advertised in industry magazines and periodicals, company websites, and throughout industry conventions. The company is also members of organizations such as ABC Associated Builders and Contractors, which is a national recognized organization. – Establishing good relations with manufacturers and subcontractors provides us with reliable resources.
Competitors Centex Homes Pulte Homes D R Horton – These are the leading builders in Northeast Florida. – However, they do not specialize in custom homes, focusing on green building and hurricane resistance beyond the standards.
Competitors Barriers – We will create a unique product with new technology that will benefit our customers over time. Constraints – Costs – Skilled labor Opportunity – Funding from parent company
Organization Chief Executive Officer: Jesse J. Marrero Controller: Courtney Deckard Project Manager: Scott Holka Project Manager: Doug White VP of Marketing / Sales: David Osborn Superintendent: Jacob Bonner
Management Board of Directors Gary A. Birdsall Daniel Cooke Rory C. DeJohn
Financial Projection Summary 20072008200920102011 Net Revenues $560,297$4,403,989$9,887,116$16,984,530$24,259,793 -Single Family551,2974,084,4897,472,45810,371,69612,639,469 -Multi-family9,000319,5002,414,6586,612,83411,620,324 Operating Expenses1,419,9714,151,6946,681,1129,160,61411,126,497 EBITDA(859,674)252,2953,206,0047,823,91713,133,296 EBITDA Margin -153%6%32%46%54% Depreciation57,406111,236199,400329,574442,512 EBIT(917,080)141,0593,006,6047,494,34312,690,785 EBIT Margin -164%3%30%44%52% Income Tax Expenses--669,1752,248,3033,807,235 Net Income (Loss)(917,080)141,0592,337,4295,246,0408,883,549 Change in Working Capital(97,320)(184,479)(233,302)(215,655)(174,418) Depreciation57,406111,236199,400329,574442,512 Cash Dividends0(159,000) Cash Flow from Operations(956,994)(91,184)2,144,5275,200,9598,992,643 Capital Expenditure(341,862)(192,000)(409,955)(549,980)(351,000) Net Cash Flow(1,298,856)(283,184)1,734,5724,650,9808,641,643 Equity Funding2,500,000 ---- Ending Cash balance$1,201,250$918,066$2,652,639$7,303,618$15,945,262
Stocks, Options and Warrants Common Stock – The Company is authorized to issue up to 25,000,000 shares of Common Stock with a par value of $0.001 per share. Holders of record of Common Stock are entitled to cast one vote per share on all matters submitted to a vote of the Company’s stockholders. Preferred Stock – The Company is authorized to issue up to 15,000,000 shares of Preferred Stock with a par value of $0.001 per share. The Offering price of the Preferred Stock in the Unit of $0.249 per share was determined arbitrarily by the Company and was based on the Company’s current and anticipated financial requirements.
Stocks, Options and Warrants Options and Warrants Up to 2,500,000 Warrants to be issued to subscribers to the Offering, of which: – 300,000 Warrants have been issued to TBD to purchase shares of Common Stock at the Offering price plus $0.01; – 200,000 Warrants have been issued to seed investors to purchase shares of Common Stock at a price of $0.01; – 887,500 Warrants have been issued to other external investors to purchase shares of Common Stock at a price of the Offering price plus $0.01; – 1,112,500 Warrants remain available to be issued to subscribers to the Offering to purchase shares of Common Stock at a price of the Offering Price plus $0.01