Presentation on theme: "Social Influence Joshua M. Phelps February 21 st 2005."— Presentation transcript:
Social Influence Joshua M. Phelps February 21 st 2005
Explanation of Survey Study Attitudes toward Illegal Immigrants
Lecture Outline Intro to Social Influence Social Norms Conformity Obedience Minority Influence
Exam Questions 1.Drøft Asch sin studie av konformitet. 2.Hvordan kan en minoritet påvirke en majoritet? 3.Gjør rede for undersøkelser som kaster lys over ulike former for sosial påvirkning og de konsekvenser sosial påvirkning kan ha.
Social Influence Sosial Påvirkning Process whereby attitudes are influenced by the real or implied presence of other people (Hogg & Vaughan, 2005) Changes mainly in behavior resulting from interpersonal interaction (Fiske, 2004)
Social Norms Normer Generally accepted way of thinking, feeling, or behaving that is endorsed and expected because it is perceived as the right and proper thing to do (Turner, 1991 pg. 3).
Examples Greeting Standing in Line What happens when you violate a norm? –How do you feel? –How would others react?
Conformity Konformitet Definition: Deep-seated private and enduring change in behavior and attitudes due to group pressure (Hogg & Vaughan, 2005) The tendency to change our perceptions, opinions, or behaviours in ways that are consistent with group norms (Brehm et al. 2002, p. 222)
Sherif (1936) Autokinesis effect Two Conditions –Alone - Group –Group - Alone Conclusion
Asch (1951) Conformity to unanimous majority Unambiguous situation
Results –Average conformity rate: 33% Public conformity to unanimously incorrect majority in unambiguous situation