Presentation on theme: "ADVOCACY “How to Win Friends and Influence People”. Michael B. McCall, Ed.D. President Kentucky Community and Technical College System."— Presentation transcript:
ADVOCACY “How to Win Friends and Influence People”. Michael B. McCall, Ed.D. President Kentucky Community and Technical College System
16 TWO-YEAR COLLEGES 1 STATEWIDE GOVERNING BOARD 16 COLLEGE ADVISORY BOARDS Over 70 CAMPUSES 700 Credit Program Options ENROLLMENT MORE THAN DOUBLED SINCE 1998 – 51.6% of all undergraduates in Kentucky Over 6,000 Businesses Served 10,000+ EMPLOYEES $920+ Million Annual Budget
Process and Investigation ÜOne-on-One Interviews with 20 Key Stakeholders ÜTwo-year scan of KCTCS media coverage ÜAnalysis of Strengths and Challenges ÜReview of Other Community and Technical College Systems ÜReview of 2007-08 KCTCS Advocacy and Communication Strategies ÜDiscussions with KCTCS Board of Regents and President’s Leadership Team
Opportunities Leading the charge on transfer Goodwill from business and industry New focus on advocacy Weak economy
Stakeholder Database Targeted Legislative and Media Communications Research and Documentation Viral Marketing via the Internet Coordinated Media Events Elements of Advocacy Campaign
Target Audiences State legislators Public officials Local business leaders Thinking-talking public/engaged citizens
Key Stakeholders Business Leaders State and Local Chamber boards Workforce Investment boards Leading employers Civic Leaders with community college connections Local and state KCTCS board members with business ties Educational Lead ers KCTCS Regents KCTCS College Presidents, Boards, Faculty, and Staff Current and former KCTCS students K-12 Superintendents, Principals, and Counselors University Partners
PRESIDENTIAL COMMITMENT Top priority Align college communications plan with advocacy plan Devotion of time Public spokesperson Local lobbying/Public relations efforts
Campaign Name Kentuckians for Community and Technical Colleges Kentuckians for Community and Technical Colleges
Call To Action Kentuckians for Community and Technical Colleges Join the Kentuckians for Community and Technical Colleges and find out how you can ensure our state makes smart investments in our students, our workers, and the state’s economy.
Primary Message Community and technical colleges offer Kentucky what it needs right now…real opportunity for real people in real time. We are transforming lives. Transforming Kentucky. Community and technical colleges offer Kentucky what it needs right now…real opportunity for real people in real time. We are transforming lives. Transforming Kentucky.
Advocate increased support for KCTCS among Kentucky’s policy makers. Campaign Goal
KEY ELEMENTS Targeted Federal Agenda Governmental Services Firm Focus on Congress and Agencies Regular Visits to DC Connecting with State Congressional Offices Customize to Colleges/Congressional Districts Work Hand-in-Hand with AACC