Asked on a Survey of Congressional Staffers "If your Member/Senator has not already arrived at a firm decision on an issue, how much influence might the following advocacy strategies directed to the Washington office have on his/her decision?"
The Most Influential Communications Are Personal 57% 96% 94% 99% 93% 88% 91% 65% 63%
The Top Ten List: What NOT to Say When You’re Advocating 10.But I want to talk to the Congressman, not just you Try: Thanks for making the time to meet with me! 9.Here’s some reading material for you. It’s our 300 page annual report Try: Here’s our one-pager 8.How much money did you get to do the opposite of what I want? Try: Leaving this thought inside your head
The Top Ten List: What NOT to Say When You’re Advocating 7.I assume you know all about this issue Try: I’m glad to have an opportunity to be a resource 6.No, I don’t have an appointment but I promise I’ll only take ½ hour of your time Try: Making an appointment or limiting your pitch 5.No, I don’t really need anything specific Try: Making the ask
The Top Ten List: What NOT to Say When You’re Advocating 4.“Numerous people say” or “Statistics show” Try: Specific, personal anecdotes and testimonials Logic doesn’t always work so well on Capitol Hill 3.What do you mean we have to stand in the hall? Try: What a lovely place to have a meeting 2.But I heard Jon Stewart on The Daily Show say something different about this issue Try: Not believing everything you hear on Comedy Central
The Top Ten List: What NOT to Say When You’re Advocating 1.No, I’m not from your district or state. I just thought you’d be interested in what I have to say. Try: Bringing someone with you who is from their district and have them be the spokesperson for the group.
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