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´RURAL AREAS: DEVELOPMENT OF A NEW BRAND´. WHO WE ARE…… Stephan de Bonth & Bert Huls.

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Presentation on theme: "´RURAL AREAS: DEVELOPMENT OF A NEW BRAND´. WHO WE ARE…… Stephan de Bonth & Bert Huls."— Presentation transcript:

1 ´RURAL AREAS: DEVELOPMENT OF A NEW BRAND´

2 WHO WE ARE…… Stephan de Bonth & Bert Huls

3 WHO WE ARE…… Bert Huls

4 PROFFESIONAL EXPERIENCE Landscape architect Designer Urban planning Ecological plans Different projects, landscpae development between city and nature City styling Projects for local and regional governments focused on the shared use off the landscape Projects for national and international rural development organization

5 WHO WE ARE…… Stephan de Bonth

6 PROFESSIONAL EXPERIENCE Renovator Constructor Developer Restotrator Director

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8 ´BRIDGE FOR KULDIGA –BRIDGE TO THE WORLD´

9 BUT THE REAL QUESTION IS?! Why should we develop Kuldiga together? We already have so many world city's? And why should I go to Latvia? And if I go, where do I get? Personally i don't know nothing about it? Finally everybody goes to the south of Europe? Or to the islands? Or to the United-States or South America?

10 THE ANSWER The answer is not: Because Kuldiga is so beautiful? Or that the surroundings of Latvia are so beautiful? No, but there is one answer? The real answer is?

11 AUTHORITY & IDENTITY Kuldiga needs authority? Kuldiga can improve his identity?

12 HOW TO GET AUTHORITY & IDENTITY As a cultural city? As a dynamic and allegro city? As a architectonic city or a green city? Kuldiga as node in nature and landscape?

13 WHO SHOW´S ME THE WAY?

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16 TOURISM

17 The concept tourism is aged Tourism is traditional But, is tourism also economy? Is touristic thinking not only a way of status?

18 TOURISM IS INTROVERT

19 We think from ourselves We talk afroom ourselves We do it for ourselves We think in traditional niches -Young & old -Childless & with children -Low budget & rich

20 BRIDGE FOR KULDIGA – BRIGE TO THE WOLRD ´WITH WHAT GOAL?´

21 ´WHO ARE THEY?´

22 ´AND, WHAT DO THEY WANT?´

23 ´WHEN WILL THE BE HERE?´ ´WHEN WILL THEY BE HERE?´

24 In the summer or winter? Spring or fall?

25 ´HOW LONG WILL THEY STAY?´

26 An hour? A day? A week?

27 FOR WHOM ARE WE DEVELOPPING KULDIGA?

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29 WHEN WE WILL DEVELOP KULDIGA IT WILL BE EXTRAVERT AND NOT INTROVERT

30 FOR WHOM ARE DEVELOPPING KULDIGA? WHEN WE WILL DEVELOP KULDIGA IT WILL BE EXTRAVERT AND NOT INTROVERT What we really want in Europe is thinking the Eurepean way Thinking without any limits

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33 THE TRADITIONAL TOURIST NO LONGER EXCISTS ´LONG LIFE THE NEW COSMOPOLITAN´ THE TRADITIONAL TOURIST NO LONGER EXCISTS ´LONG LIFE THE NEW COSMOPOLITAN´ THE TRADITIONAL TOURIST NO LONGER EXCISTS ´LONG LIFE THE NEW COSMOPOLITAN´ THE TRADITIONAL TOURIST NO LONGER EXCISTS ´LONG LIVE THE NEW COSMOPOLITAN´

34 THE TRADITIONAL TOURIST NO LONGER EXCISTS ´LONG LIVE THE NEW COSMOPOLITAN´ Civilians of a new world Borders of all kind can be crossed easily A cosmopolite mentality People form different cultures can work together and stay together Economical and cultural exchanges will be self-evident Everybody is traveling around the world, young and old Traveling will establish a less static view of you own life and also increase your interest in other cultures Without losing your ´own´ culture Travelers with new appreciations

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36 AND THAT IS WHAT WE WANT ! KULDIGA AS AN ANCHORPOINT IN THE COSMOPOLITICAL THINKING ´THAT IS THE AUTHORITY WE WANT TO EMIT´ ´THAT IS THE AUTHORITY WE WANT TO HAVE´

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38 THIS WAY OF THINKING OFFERS NEW OPPURTUNITIES

39 New economical connections International business Frequent flyer Various interests Shared cultural interests Available in all seasons Financially

40 BY THINKING COSMOPOLITE, INTERCULTURAL CONNECTIONS AND IDENTITIES WILL BE SELF- EVIDENT

41 THINKING COSMOPOLITE IS THE ONLY BASE FOR A NEW PLATFORM WHERE CREATIVITY, MARKETING AND COMMUNICATION WILL MERGE

42 HISTORY, RESTORATION, DESIGN, NATURE&LANDSCAPE, ECOLOGY AS A BASE FOR CULTURAL AND ECONOMICAL DEVELOPMENTS

43 P u r e A m a z e m e n t. ´A BRIDGE TO THE WORLD´

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45 EXTENSIVE DEVELOPEMENTS ARE MOST OF THE TIME THOUGHT OUT INTROVERT

46 EXTENSIVE DEVELOPEMENTS ARE MOST OF THE TIME THOUGHT OUT INTROVERT Out of formula´s Out of repetition of success Out of financial subjects Out of mass

47 FROM INTROVERT TO EXTROVERT

48 We must think extrovert Not thinking from own point of view, but form some else's view Address someone else, not ourselves Not out of 1 point of view, but various points of view That's thinking EXTROVERT

49 ´RURAL AREAS ARE HOT´

50 THE INTEREST FOR NEW COUNTRY´S & AREA´S WILL ONLY INCREASE A growing interest for local lifestyle; food, drinks, pleasure A growing interest for local design and fashion A growing interest for local purety & identity In addition we turn back on the traditional mass tourism hotspots We are looking for new challenges On a small scale, delicate and quality are the new cosmopolic keywords

51 THE NEW FELLOW USERS: Will come from different country's A different way of spending the holiday Traditional summer holidays Nice weather holidays Short stay To bridge 2 seasons Staying all winter Permanent or semi-permanent For recovery Senior life

52 SHARED USE We must realise that the people from other country´s have an other way of experience than the local people and that means also an other way of recreation and enjoying, that means solutions for functional use But on the other hand: the locals are: -proud of their landscape -proud of their culture and nature -proud of their way of living No matter the economical development you choose, you can only succeed if you combine the expecting from the visitor with the ideals and the benefits of the local people

53 AN OTHER WAY OF STAY ASKS FOR DIFFERENT SOLUTIONS AND SUPPORT RURAL REGIONS HAS THESE POSSIBILITIES: FOR EXAMPLE LATVIA

54 the key-word is PURE pure in the city pure in nature pure in the landscape pure architecture pure as in people pure as a life-style

55 ‘You can only communicate if you have content’

56 STRATEGY

57 the interest in city trips is still growing the need for agricultural recreation is growing – it even becomes a trend agricultural recreation is based on the shared use of the (agricultural) landscape agricultural recreation results in sustainable economical development of the countryside agricultural recreation is the way to reconcile cultural history, ecology and development of nature and landscape if you make the existing qualities stronger you create authority & identity authority & identity is the only way to be credible in your communication VISION

58 ‘PURE AMAZEMENT’ the degree of variability in relation to the surface of an area, defines the recreative quality level of this area Latvia has the potential for such a high level recreative quality the best way to bring this recreative quality to light, is to show the extremes

59 FOR EXAMPLE Target areas and their specific concepts The city The woods The seaside

60 DEVELOPMENT OF THE HISTORIC CENTER attention for the public space care for the historic elements respect for ancient constructions objective:- develop the spearheads - develop individual 2nd houses - develop recreational facilities means:- re-establish & restauration

61 DEVELOPMENT OF THE HISTORIC CENTER attention for existing buildings care for the public space attention for green areas pay attention to current use objective:- development of houses in clusters - separate houses with shared facilities - development, based on history, with modern flavor means:- re-vitalization and newly build

62 DEVELOPMENT OF THE LANDSCAPE attention for nature and landscape care for ecology attention for infrastructure objective:- development of less extensive recreation - wellness / spa / sauna / thermal bath - development, based on history, with modern flavor means:- landscaping, development of nature, new construction

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64 RURAL AREA´S IN ITALY

65 MOLISE

66 PURE

67 NEXT STEP

68 We´ve made all these Italian developments on a small scale In cooperation with the local population Authority, identity and quality stand high in our standard We´ve got the trust The government has asked us to develop a masterplan The blue print were Bert was talking about is the the most important apect You can only communicate if you have content We have made the agreement to develop different area´s in the next 3 to 5 years this will be done in co-orporation with the local government

69 We can conclude that this is working well, by all participators Rural area´s as a new brand As a natural counterpart for mass tourism Marketing and communication are very important From a masterplan that will be used throughout entire Europe

70 ´RURAL AREA´S – A NEW BRAND´


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