4 PROFFESIONAL EXPERIENCE Landscape architectDesignerUrban planningEcological plansDifferent projects, landscpae development between city and natureCity stylingProjects for local and regional governments focused on the shared use off the landscapeProjects for national and international rural development organization
9 BUT THE REAL QUESTION IS?! Why should we develop Kuldiga together?We already have so many world city's?And why should I go to Latvia?And if I go, where do I get?Personally i don't know nothing about it?Finally everybody goes to the south of Europe?Or to the islands?Or to the United-States or South America?
10 THE ANSWER The answer is not: Because Kuldiga is so beautiful? Or that the surroundings of Latvia are so beautiful?No, but there is one answer?The real answer is?
11 AUTHORITY & IDENTITY Kuldiga needs authority? Kuldiga can improve his identity?
12 HOW TO GET AUTHORITY & IDENTITY As a cultural city?As a dynamic and allegro city?As a architectonic city or a green city?Kuldiga as node in nature and landscape?
33 THE TRADITIONAL TOURIST NO LONGER EXCISTS ´LONG LIFE THE NEW COSMOPOLITAN´THE TRADITIONAL TOURIST NO LONGER EXCISTS´LONG LIFE THE NEW COSMOPOLITAN´THE TRADITIONAL TOURIST NO LONGER EXCISTS´LONG LIVE THE NEW COSMOPOLITAN´THE TRADITIONAL TOURIST NO LONGER EXCISTS´LONG LIFE THE NEW COSMOPOLITAN´
34 THE TRADITIONAL TOURIST NO LONGER EXCISTS ´LONG LIVE THE NEW COSMOPOLITAN´Civilians of a new worldBorders of all kind can be crossed easilyA cosmopolite mentalityPeople form different cultures can work together and stay togetherEconomical and cultural exchanges will be self-evidentEverybody is traveling around the world, young and oldTraveling will establish a less static view of you own life and also increase your interest in other culturesWithout losing your ´own´ cultureTravelers with new appreciations
36 KULDIGA AS AN ANCHORPOINT IN THE COSMOPOLITICAL THINKING AND THAT IS WHAT WE WANT !KULDIGA AS AN ANCHORPOINT IN THECOSMOPOLITICAL THINKING´THAT IS THE AUTHORITY WE WANT TO EMIT´´THAT IS THE AUTHORITY WE WANT TO HAVE´
48 FROM INTROVERT TO EXTROVERT We must think extrovertNot thinking from own point of view, but form some else's viewAddress someone else, not ourselvesNot out of 1 point of view, but various points of viewThat's thinking EXTROVERT
50 THE INTEREST FOR NEW COUNTRY´S & AREA´S WILL ONLY INCREASE A growing interest for local lifestyle; food, drinks, pleasureA growing interest for local design and fashionA growing interest for local purety & identityIn addition we turn back on the traditional mass tourism hotspotsWe are looking for new challengesOn a small scale, delicate and quality are the new cosmopolic keywords
51 THE NEW FELLOW USERS: Will come from different country's A different way of spending the holidayTraditional summer holidaysNice weather holidaysShort stayTo bridge 2 seasonsStaying all winterPermanent or semi-permanentFor recoverySenior life
52 SHARED USEWe must realise that the people from other country´s have an other way of experience than the local people and that means also an other way of recreation and enjoying, that means solutions for functional useBut on the other hand:the locals are:proud of their landscapeproud of their culture and natureproud of their way of livingNo matter the economical development you choose, you can only succeed if you combine the expecting from the visitor with the ideals and the benefits of the local people
53 AN OTHER WAY OF STAY ASKS FOR DIFFERENT SOLUTIONS AND SUPPORT RURAL REGIONS HAS THESE POSSIBILITIES:FOR EXAMPLE LATVIA
54 the key-word is PURE pure in the city pure in nature pure in the landscapepure architecturepure as in peoplepure as a life-style
57 VISION the interest in city trips is still growing the need for agricultural recreation is growing – it even becomes a trendagricultural recreation is based on the shared use of the (agricultural) landscapeagricultural recreation results in sustainable economical developmentof the countrysideagricultural recreation is the way to reconcile cultural history, ecology and development of nature and landscapeif you make the existing qualities stronger you create authority & identityauthority & identity is the only way to be credible in your communication
58 ‘PURE AMAZEMENT’the degree of variability in relation to the surface of an area, defines the recreative quality level of this areaLatvia has the potential for such a high level recreative qualitythe best way to bring this recreative quality to light, is to show the extremes
59 Target areas and their specific concepts FOR EXAMPLETarget areas and their specific conceptsThe cityThe woodsThe seaside
60 DEVELOPMENT OF THE HISTORIC CENTER attention for the public spacecare for the historic elementsrespect for ancient constructionsobjective: - develop the spearheads- develop individual 2nd houses- develop recreational facilitiesmeans: - re-establish & restauration
61 DEVELOPMENT OF THE HISTORIC CENTER attention for existing buildingscare for the public spaceattention for green areaspay attention to current useobjective: - development of houses in clusters- separate houses with shared facilities- development, based on history, with modern flavormeans: - re-vitalization and newly build
62 DEVELOPMENT OF THE LANDSCAPE attention for nature and landscapecare for ecologyattention for infrastructureobjective: - development of less extensive recreation- wellness / spa / sauna / thermal bath- development, based on history, with modern flavormeans: - landscaping, development of nature, new construction
68 We´ve made all these Italian developments on a small scale In cooperation with the local populationAuthority, identity and quality stand high in our standardWe´ve got the trustThe government has asked us to develop a masterplanThe blue print were Bert was talking about is the the most important apectYou can only communicate if you have contentWe have made the agreement to develop different area´s in the next 3 to 5 yearsthis will be done in co-orporation with the local government
69 We can conclude that this is working well, by all participators Rural area´s as a new brandAs a natural counterpart for mass tourismMarketing and communication are very importantFrom a masterplan that will be used throughout entire Europe