DORITOS® asked ordinary people to help them make a commercial for the big game. What happened was extraordinary. Within eight weeks, Jumpcut and Yahoo! users created more than 1,000 DORITOS® commercials. From these DORITOS® picked five finalists and asked the community to vote for the big winner, which was "Live the Flavor." But DORITOS® liked the ads so much, that they aired not one but two during the game, and plan to air all of them on national TV during February and March.