2009 Founded and launched commercially on Earth Day 2010 Established commercial production facility in Norwalk, CT Expanded from local favorite at Stews into Whole Foods, Shop Rite, and larger regional players 2011 & 2012 Expanding beyond Natural/Specialty to Traditional Grocery and more… New Packaging & New Items for broader roll out 2013 Initiating Gluten-FREE formula for all recipes. NON-GMO Verified. Launch Additional SKU: Chocolate Banana Chip 2014 New product attributes and flavor profiles to follow: Protein, Chai, Bars, additional lines under Ola! Foods Milestones & Timeline
Ola! Foods is pleased to donate all net profits to BeFoundation, whose investment in education, arts and wellness initiatives are dedicated to transforming lives. We share BeFoundation’s commitment to disadvantaged youth, their families and communities by providing appealing, healthy alternatives. Company Vision….
Ola! Sku Performance FDMx L52 & L12 IRI, FDMx, L52 & L12 WE July 13, % volume growth for Ola!
Ola! Whole Foods Performance Sales for Ola! Granola grew +11.5% in Whole Foods, driven by the Northeast region. Whole Foods Portal, L52 WE July 13, 2014
100% Natural100 Cal per Serving LESS: Sugar, Fat, SodiumNo Added Oils Whole GrainsMaple Syrup MORE: Flavor, Energy, FunLow Glycemic Whole NutsDairy, Soy, Egg FREE Blue Agave Nectar0g Trans Fats Ola! Granola 9oz.(252g)Bag Cleaner, Simpler, and more flavor 100% Natural Ingredients, Certified Gluten-Free “Not too sweet”, naturally sweetened with pure maple syrup and blue agave nectar No oils, additives or fillers, whole nuts Family Brand- Kid Friendly…Mom Approved Ola! as icon is approachable and recognizable Invites a “snackable occasion” as compared to cereal Better Nutritionally vs. National Brands Lower Sugar (Maple Syrup & Agave lower on Glycemic Index) Lower Calories (Typically 43% less calories vs. comp.) Lower fat (66% less fat than comparable items)Lower Sodium
Ola! Granola 1oz.(27g)Bag 100% Natural100 Cal per Serving LESS: Sugar, Fat, SodiumNo Added Oils Whole GrainsMaple Syrup MORE: Flavor, Energy, FunLow Glycemic Whole NutsDairy, Soy, Egg FREE Blue Agave Nectar0g Trans Fats Snacks are growing +5%* Snack Items under 4oz.(113g) Are +9.3%*, representing 14%* of overall category Consumers love snacks, however they are looking for “Good for you” snacks to fill their needs Ola! Singles will help meet this need through C-Stores, vending machine and POS Great family pantry stocking item Access to “on-the-go” snack for entire family User friendly bag POS friendly Fast pack out *AC Nielsen 52 weeks ending 3/17/12
Ola! – 1oz (27g) Singles 9 Pack Tray 100% Natural100 Cal per Serving LESS: Sugar, Fat, SodiumNo Added Oils Whole GrainsMaple Syrup MORE: Flavor, Energy, FunLow Glycemic Whole NutsDairy, Soy, Egg FREE Blue Agave Nectar0g Trans Fats Local and Sustainable products for everyday eating and snacking Hand-baked in our production facility in Norwalk, CT Using pure, high quality, gluten-free ingredients that distinguishes our brand as superior, yet accessible Products made with wholesome sustaining ingredients, never any fillers or additives to cheapen our product Delivering items that are friendly, approachable and are generous in spirit for the whole family Kid Friendly…Mom Approved!
Ola! 2014 Promotion Calendar
People are raving about Ola! “Love this no oil granola! We eat it with soy milk, straight or as a mix in for trail mix. It is very tasty with excellent ingredients. So happy to have found this product!”- Ann, Amazon reviewer. “This is the best granola I have found out there. Great taste. Low sugar. Gluten free. Simple goodness. Good stuff!!”- Sarah, Amazon reviewer. “This granola is absolutely amazing. The ingredients are simple, it's delicious, and though I'm not sensitive to gluten, this would be great for those who are. It's got this hint of cinnamon, the perfect amount of crunch, and it's slightly (and I mean slightly) sweet. It's really wonderful with yogurt. It's awesome. Good for kids, good for adults who sometimes eat like kids. Just good stuff. Try it!”- Mik, Amazon reviewer. “The gluten free granola from Ola! is simply perfect. Simple ingredients that are non-GMO and no other crazy additives put together in unique ways that are worth savoring! The fact that they are also low fat, low sodium and have zero trans fats is just the icing on the proverbial cake for me! Now I have a healthy snack and breakfast option that is not only tasty, but also good for me!”- Krista, Gloriously Green Gal blogger. “Love this granola with yogurt and fresh blueberries! It's low in sugar, gluten-free, and packed with whole grain. Love it!”- Susan, Amazon reviewer. “I never write companies, but I am so happy to have discovered Ola. As a newish vegan I have been struggling to find a granola that doesn't use honey or milk solids but still tastes good and isn't like eating sand. Ola has exciting flavors and ingredients I can actually pronounce and feel good about. Plus the charity aspect makes it even more compelling since each dollar I sped is a vote and I am clearly backing a winner.” - Mac, Ola! customer.