8 Features/Benefits Fourth Best Selling Soft Drink in the United States 2.7 Billion Dollar IndustryBy far the biggest contributor to Pepsico's gains in recent years.10 percent of Pepsico's worldwide carbonated-beverage volumeBright yellow green soft drinkCaffeinatedSweet Limon Lime FlavorCitrus FlavoredHas Orange Juice for a tangy but smooth tasteEnergy Booster- 55 mg per 12 ounce per can
9 Product Line Mountain Dew Diet Mountain Dew Mountain Dew Code Red Mountain Dew Live WireMountain Dew Baja BlastMountain Dew Amp Energy
11 Competitive Situation Mountain Dew- Holds about 85% of the heavy citrus marketMello Yellow- Holds a distant second at 11%Sundrop- Only about 3%Royal Crown Cola’s Kick- Only at 1%
12 Differentiation Offers a variety flavors More popular More commercials Offered at more placesWell known company backs it up
13 Place/Distribution Strategy How does PepsiCo get Mountain Dew to consumers?
14 Bottling Plant to Distributor When inventory gets low at PepsiAmericas, in Sedalia, electronically orders more Mountain DewP-A receives about 85% of it’s products from a Kansas City bottling plantP-A receives the other 15% from a St. Louis bottler
15 What does Pepsi Americas do? Gets Mountain Dew to retailersBuilds displays, coolers, and shelvesPlaces vending machinesDiscusses delivery and placement with retailers
16 Mountain Dew channels of distribution Who purchases Mountain Dew from Pepsi Americas , to sell to consumers?
17 Mass Merchandisers and Supermarkets Largest purchasers of Mountain DewStores include: Wal-mart, Sam’s Club, Target, and K-martMerchandiser and P-A work togetherP-A’s account mgr. will visit store 3-4 times per weekDeliveries occur about 4 times a week
18 C&G Convenience & Gas Stores include: Casey’s, BP, Shell, and Conoco Trucks deliver based on previous sales volumesMerchandiser and P-A work together
19 Food ServiceStores include: Rib Crib, Applebee’s, Taco Bell, and Arby’sTrucks deliver based on previous sales volumesP-A and store mgr. discuss selection
20 Full service Vending Machines Placed in public places or in/near businessesBusiness gets check at the end of each quarterP-A maintains, stocks, and collects money from vending machinesHighest Gross Margin of all channels
21 Other ChannelsThese include: schools, golf courses, offices, and hospitalsTrucks deliver based on previous sales volumes