1. Securing Success Through Authentic Relationships The Heritage Acres Story

2. It All Starts At the Farm

3. Farmer controlled brand Farmer controlled brand Communicating with the consumer about how their food was raised Communicating with the consumer about how their food was raised Taste/flavor, Taste/flavor, Health and food safety, Health and food safety, Animal welfare, Animal welfare, Environment and sustainability. Environment and sustainability.

4. Flavor Comes from the Farm

5. Consumers pay for subtle differences in flavor in particular products: wine, cheese and meat Consumers pay for subtle differences in flavor in particular products: wine, cheese and meat Production practices influence flavor Production practices influence flavor Consumers choose natural and organic due to better taste Consumers choose natural and organic due to better taste Communicating with consumers gets them interested in product Communicating with consumers gets them interested in product

6. Heritage Acres Pork

7. Our genetics selected for flavor & “out- door” acceptance and result in pork with a sweeter, richer flavor Our genetics selected for flavor & “out- door” acceptance and result in pork with a sweeter, richer flavor Pork Raised outdoors, in non-confinement operations does not have a “piggy” flavor or aroma Pork Raised outdoors, in non-confinement operations does not have a “piggy” flavor or aroma

8. Consumers Concerned About Health World Health Organization has raised concerns about use of antibiotics in food-animal production World Health Organization has raised concerns about use of antibiotics in food-animal production Most European countries have outlawed use of these products Most European countries have outlawed use of these products

9. Produced without Antibiotics Producers do not administer antibiotics Producers do not administer antibiotics If animals become ill they are removed from the system If animals become ill they are removed from the system

10. Strict Feeding Protocol High plane of nutrition with corn & soybean diets High plane of nutrition with corn & soybean diets No animal by-products No animal by-products

11. Consumers Want Choices Over 80% of consumers are willing to pay more for food produced from family farms Over 80% of consumers are willing to pay more for food produced from family farms

12. Environmentally Friendly & Humanely Raised Fully traceable system with US farm of origin Fully traceable system with US farm of origin Complies with Certified Humane production protocol Complies with Certified Humane production protocol Third party verification Third party verification

13. Sustainable Family Farms

14. Sustainability At Heritage Acres, each of our farm families practice sustainable production that preserve our environment, our health and our communities At Heritage Acres, each of our farm families practice sustainable production that preserve our environment, our health and our communities

15. Keys to Successful Cooperative Development A champion A champion Loyalty Loyalty Trust Trust Investment Investment Obligation and right to deliver Obligation and right to deliver Professionalism Professionalism Knowledge Knowledge Competitive Competitive Capitalization Capitalization Marketing Marketing Communication Communication Planning Planning Patience Patience Flexibility Flexibility Diversity Diversity

16. Consumers with a Conscience Connecting Consumers with “Their Farmer” gives them more confidence in their food choice Connecting Consumers with “Their Farmer” gives them more confidence in their food choice Consumers want to know that their food comes from a “real farm” Consumers want to know that their food comes from a “real farm”

17. Committed Consumers Message resonates with affinity consumer groups - labor, faith, chefs, youth, humane, conservation, environmental and community Message resonates with affinity consumer groups - labor, faith, chefs, youth, humane, conservation, environmental and community

18. Cooperatively Owned Processing Plant

19. Building & Sustaining Local Communities Own plant in Mountain View, MO Own plant in Mountain View, MO Impeccable sanitation record Impeccable sanitation record Local labor force with good wages Local labor force with good wages Securing local, inter- local and trans-local markets Securing local, inter- local and trans-local markets

20. Heritage Acres Pork Future success depends on working with existing marketing and distribution infrastructure and preserving the identity and authenticity of the story of the farmer controlled brand. Future success depends on working with existing marketing and distribution infrastructure and preserving the identity and authenticity of the story of the farmer controlled brand.