2Sight Touch Taste Smell Sound Sensory EvaluationEvaluating foods using each of our five senses:SightTouchTasteSmellSound
3Appearance (Sight)Color: We have a preconceived idea of how food should lookWould you buy a steak that is brown and discolored?Presentation: Using variety ofcolors on a plate and arrangingfood purposefully.
4Odor (Smell)One of the main factors in determining whether or not you will even try a new food.
5Flavor (Taste) We sense flavor through taste & smell together Our sense of smell has a huge influence on flavorHave you ever noticed? When you have a head cold and your nose is all stuffed up, you can barely taste…
6taste buds renew every 3-10 days Flavor cont.Fun Facttaste buds renew every 3-10 daysFlavor is sensed by your taste budsFour Basic Flavors:SweetSaltyBitterSourNew 5th Flavor:Umami (Savory)Where?
7Temperature (Taste)Affects the flavor of food because it is influenced by volatile substances.Volatile substances- The substance evaporates easily.
8Temperature cont.If the food is cold the flavors may not reach the nose. If a food is normally served cold and has been allowed to warm up the taste may be too strong.
9Mouth Feel (Touch) How food feels in the mouth Examples: Crunchy, Creamy, Brittle, TenderThink about the way fat affects mouth feel – the difference between 2% milk and ice cream (10% fat)
10Mouth Feel cont. Texture Chewiness Graininess, Thickness, or BrittlenessChewinessHard, Tough, Chewy, Tender, Very Tender
11SoundThis can affect how you feel about the food while you are eating itIf you heard a crunch and shouldn’t have, or vice versa, would you lose your appetite?CRUNCH!
12Influences on Food Preference Cultural Heritage: How your ancestors prepared food; based on what was/is availableEx: Thai food uses a lot peanuts, rice, and curry powder – because those foods grow well in Thailand & are available in abundance
13Influences cont.Levels of Hunger: If hunger level is high, the human sensory level of food is lessened and there is more focus on the issue of survivalTip: Never go to the grocery store while hungry!Media/Advertising: National Brands highly advertised might be popular but are not actually better than the store brand. Our brain may subconsciously identify a well-known brand as better, affecting our perceptionBrand Loyalty: Where you buy and what you buy because you know what to expect; you “trust” it
14What’s your favorite food? Why? 5 foods you like and 5 foods you dislikefor each food you like, give a reason using at least 2 sensesFor each food you don’t, give a reason using at least 1 sense“Likes” ExampleI like almonds because they are crunchy (mouth feel & sound), and have a light hint of sweetness (taste)Taste (Flavor & Temperature),Touch (Mouth Feel), Sight, Sound, Smell