2 Sight Touch Taste Smell Sound Sensory EvaluationEvaluating foods using each of our five senses:SightTouchTasteSmellSound
3 Appearance (Sight)Color: We have a preconceived idea of how food should lookWould you buy a steak that is brown and discolored?Presentation: Using variety ofcolors on a plate and arrangingfood purposefully.
4 Odor (Smell)One of the main factors in determining whether or not you will even try a new food.
5 Flavor (Taste) We sense flavor through taste & smell together Our sense of smell has a huge influence on flavorHave you ever noticed? When you have a head cold and your nose is all stuffed up, you can barely taste…
6 taste buds renew every 3-10 days Flavor cont.Fun Facttaste buds renew every 3-10 daysFlavor is sensed by your taste budsFour Basic Flavors:SweetSaltyBitterSourNew 5th Flavor:Umami (Savory)Where?
7 Temperature (Taste)Affects the flavor of food because it is influenced by volatile substances.Volatile substances- The substance evaporates easily.
8 Temperature cont.If the food is cold the flavors may not reach the nose. If a food is normally served cold and has been allowed to warm up the taste may be too strong.
9 Mouth Feel (Touch) How food feels in the mouth Examples: Crunchy, Creamy, Brittle, TenderThink about the way fat affects mouth feel – the difference between 2% milk and ice cream (10% fat)
10 Mouth Feel cont. Texture Chewiness Graininess, Thickness, or BrittlenessChewinessHard, Tough, Chewy, Tender, Very Tender
11 SoundThis can affect how you feel about the food while you are eating itIf you heard a crunch and shouldn’t have, or vice versa, would you lose your appetite?CRUNCH!
12 Influences on Food Preference Cultural Heritage: How your ancestors prepared food; based on what was/is availableEx: Thai food uses a lot peanuts, rice, and curry powder – because those foods grow well in Thailand & are available in abundance
13 Influences cont.Levels of Hunger: If hunger level is high, the human sensory level of food is lessened and there is more focus on the issue of survivalTip: Never go to the grocery store while hungry!Media/Advertising: National Brands highly advertised might be popular but are not actually better than the store brand. Our brain may subconsciously identify a well-known brand as better, affecting our perceptionBrand Loyalty: Where you buy and what you buy because you know what to expect; you “trust” it
14 What’s your favorite food? Why? 5 foods you like and 5 foods you dislikefor each food you like, give a reason using at least 2 sensesFor each food you don’t, give a reason using at least 1 sense“Likes” ExampleI like almonds because they are crunchy (mouth feel & sound), and have a light hint of sweetness (taste)Taste (Flavor & Temperature),Touch (Mouth Feel), Sight, Sound, Smell