Consumers are increasingly saying that the Future is about ME Serve me Listen to me Know me Empower me
5 pointers to Indian retail industry Consumers are changing Consumption patterns are changing thanks to channels Borders are breaking Size is no guarantee for success The industry can thrive only by collaborating
Things to think about : Purchase process PayorUserInfluencer “Found it. Can you pay for it…?” New purchase paradigms – through multi channel.
Winning in the market place Knowing the customer Owning the customer Not permitting the buying experience to be commoditized Balance between Influencer / Payor / Customer
Advocacy Talent development Industry Creation Government & semi government bodies Development programs Events & Industry Meets Media: STORAI, Social Media RASCI – Skill 80 lakh in retail. Research Collaboration International organizations Research and advisory services Service provider database RAI’s Key Focus Areas