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© Vicerektor FH-Prof. Dr. Dieter Hesssel Projekt: FH Prof. Dr. Bernhard Zimmer. Symposium „Sustainability and Modern Business Practice“ Welcome to Your.

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Presentation on theme: "© Vicerektor FH-Prof. Dr. Dieter Hesssel Projekt: FH Prof. Dr. Bernhard Zimmer. Symposium „Sustainability and Modern Business Practice“ Welcome to Your."— Presentation transcript:

1 © Vicerektor FH-Prof. Dr. Dieter Hesssel Projekt: FH Prof. Dr. Bernhard Zimmer. Symposium „Sustainability and Modern Business Practice“ Welcome to Your Future University of Applied Sciences Salzburg/Kuchl

2 © Vicerektor FH-Prof. Dr. Dieter Hesssel Projekt: FH Prof. Dr. Bernhard Zimmer. “Sustainability and Resource Efficiency” Workshop A-1: Building and Renovation – Cost-Efficient, Energy- Saving, Ecologically-Sound Practice Helmut Krapmeier, Architect on the Faculty at the Energy Institute and the International Solar Building School, Vorarlberg, Austria. Workshop A-2 : Sustainable Development from a Global and Regional Perspective Ludwig Karg, Chairman of International Network for Environmental Management (INEM) and Executive Director of B.A.U.M. Consult GmbH, Germany

3 © Vicerektor FH-Prof. Dr. Dieter Hesssel Projekt: FH Prof. Dr. Bernhard Zimmer. “ Sustainability and Climate Change” Workshop B-1: Forest Management and Wood Utilization to Support Sustainability and Mitigate Climate Change Gerd Wegener, Chair for Wood Science and Wood Technology; Director of the Wood Research Munich, Technical University Munich, Germany Workshop B-2: CO2 Dynamics and the Increased Use of Timber in Switzerland Klaus Richter, EMPA, Dübendorf Switzerland, Department of Materials and Systems for Civil Engineering

4 © Vicerektor FH-Prof. Dr. Dieter Hesssel Projekt: FH Prof. Dr. Bernhard Zimmer. “ Sustainable Business Practice” Workshop C-1: The Illusion of Globally Sustainable Development with Increasing Marginalisation of the Southern Hemisphere Chibueze C. Udeani, Department of Systematic Theology, University of Salzburg Workshop C-2: A Corporation is not a Person James Bruton, Salzburg University of Applied Sciences, Head of School of Business and Information Management

5 © Vicerektor FH-Prof. Dr. Dieter Hesssel Projekt: FH Prof. Dr. Bernhard Zimmer. “Linking Science and Business ” Workshop D-1: Deploying Technology for the Better Good of Everyone Richard John Artley, Zurich, ETeCH`s Chief Scientist working on selected technology and business development projects Workshop D-2: Alternative Strategies for Financing University Education Ernst Jauernik, J.I.M. Jauernik Internationational Marketing, Vienna

6 © Vicerektor FH-Prof. Dr. Dieter Hesssel Projekt: FH Prof. Dr. Bernhard Zimmer. ITS - Information Technology and Systems Management industry-oriented, in-depth and sustainable expertise supervised work placements industry certifications (Cisco, Nortel) sound theoretical underpinning with 5 specialization modules: adaptive software systems, embedded signal processing, convergent networking and mobility, telemedicine, IT management and security career-enhancement through management and soft skills training international double degree opportunities

7 © Vicerektor FH-Prof. Dr. Dieter Hesssel Projekt: FH Prof. Dr. Bernhard Zimmer. MMA - MultiMediaArt builds a strong foundation in all aspects of creative and business media studies offers a high degree of both interdisciplinarity and specialization in design, audio, video, animation and game design maintains the highest academic standards necessary for a successful media career offers opportunities for inter-national cooperations throughout Europe and overseas

8 © Vicerektor FH-Prof. Dr. Dieter Hesssel Projekt: FH Prof. Dr. Bernhard Zimmer. HTW – Forest Products Technology & Management utmost competence in the manufacture and distribution of wood products, internationally renowned professors, state-of-the art forest products technology high-level management strategies, economics with emphasis on marketing, controlling and quality management, including international certificates strong national and international links to forest products industries, wide range of job offers to graduates social skills, personality and communication training, advanced English for business and technical purposes 2nd foreign language

9 © Vicerektor FH-Prof. Dr. Dieter Hesssel Projekt: FH Prof. Dr. Bernhard Zimmer. BWI – Business & Information Management business, technology and social skills tailored and blended to meet the demands of the „old“ and „new“ economy unique course syllabus in the field of entrepreneurship, controlling and marketing professional and comprehensive education in modules (e.g. management, information technology, human resources, business environment, law and languages) very good cultural mix of students – frequent foreign student visits excellent career offers from the local/regional industries

10 © Vicerektor FH-Prof. Dr. Dieter Hesssel Projekt: FH Prof. Dr. Bernhard Zimmer. DTV – Digital TV interactivity as the basis for media- productions in the future creating mediatrends education and projects are a mixture of creativity, technology and economy

11 © Vicerektor FH-Prof. Dr. Dieter Hesssel Projekt: FH Prof. Dr. Bernhard Zimmer. EMTA – Business Development in Tourism Innovative approaches are the core success factor of future tourism. EMTA enables tourism managers to recognize market trends as well as changes in consumer behaviour and society that have an impact on global tourism. In addition to traditional subjects like management, foreign languages, marketing or personal skills, the program has a strong emphasis on trend research, product development and new marketing technologies in the field of eBusiness. EMTA is a part-time study for tourism professionals. As one of the most touristic places in the world, the city of Salzburg is the perfect environment for that program.

12 © Vicerektor FH-Prof. Dr. Dieter Hesssel Projekt: FH Prof. Dr. Bernhard Zimmer. DPM – Design & Product Management fulfils industry's demand for creative, strategic designers, provides a productive, competent and creative link to the worlds of business, design and technology comprehensive network of lectures and seminars, related not only to the furniture sector, but also to the validity and demands of economic trade in a global environment emphasis on modern international developments, lectures by top professionals from German- speaking countries and abroad, regular excursions

13 © Vicerektor FH-Prof. Dr. Dieter Hesssel Projekt: FH Prof. Dr. Bernhard Zimmer. BGH – Construction and Design with Wood building (new construction, renovation, preservation or reconstruction) is a cultural process graduates of BGH are part of this cultural process the particular definition of the network-capacity based on the four basic competences design, technology, economy and communication, makes this course of studies unique optional modules in different languages, regular excursions and real projects link scientific theory to the practical requirements and processes – the network capacity for wood

14 © Vicerektor FH-Prof. Dr. Dieter Hesssel Projekt: FH Prof. Dr. Bernhard Zimmer. SOZA – Social Work trains experts for social work with a high and internationally comparable level of quality deals with theories and methods of professional activation of people in difficult life situations imparts a comprehensive knowledge of the difficulties of people as well as theoretically grounded methods and skills

15 © Vicerektor FH-Prof. Dr. Dieter Hesssel Projekt: FH Prof. Dr. Bernhard Zimmer. Sustainability and Modern Business Practice What does „Sustainability“ mean? What is „Modern Business Practice“ which is orientated to the aims of sustainable development?

16 © Vicerektor FH-Prof. Dr. Dieter Hesssel Projekt: FH Prof. Dr. Bernhard Zimmer. Sustainability Since the Earth Summit of Rio de Janeiro in 1992 the model of „Sustainable Development“ as a goal of future business practice is accepted. Maybe one of the most important milestones in global environment policy. But, what is sustainable development?

17 © Vicerektor FH-Prof. Dr. Dieter Hesssel Projekt: FH Prof. Dr. Bernhard Zimmer. Sustainability If you search for more information in the internet: Google: „sustainability“ 21.000.000 links Google: „Nachhaltigkeit“ 900.000 links

18 © Vicerektor FH-Prof. Dr. Dieter Hesssel Projekt: FH Prof. Dr. Bernhard Zimmer. Sustainability Who lives on interests and not on capital, will survive !

19 © Vicerektor FH-Prof. Dr. Dieter Hesssel Projekt: FH Prof. Dr. Bernhard Zimmer. Sustainability 1713 Hans von Carlowitz – sustainable forest management

20 © Vicerektor FH-Prof. Dr. Dieter Hesssel Projekt: FH Prof. Dr. Bernhard Zimmer. Sustainability

21 © Vicerektor FH-Prof. Dr. Dieter Hesssel Projekt: FH Prof. Dr. Bernhard Zimmer. Symbolic Tree Planting: „Apple Tree“ Malus Domestica ’Roter Boskoop’ Martin Luther (1483-1546): „Even if I knew that tomorrow the world would go to pieces, I would still plant my apple tree. “

22 © Vicerektor FH-Prof. Dr. Dieter Hesssel Projekt: FH Prof. Dr. Bernhard Zimmer. Symbolic Tree Planting: „Apple Tree“ The name of the apple tree is “malus” (meaning disaster or damage), which has its roots in Christian theology and symbolises the temptation of the apple which led to the expulsion from paradise. Today we are faced with modern temptations and therefore the apple tree should remind us to take our responsibilities seriously and to consider our actions and their consequences carefully.

23 © Vicerektor FH-Prof. Dr. Dieter Hesssel Projekt: FH Prof. Dr. Bernhard Zimmer. Symbolic Tree Planting: „Apple Tree“ The fact that the apple tree will be planted by many people together in front of the university entrance is of strong symbolic value. The tree will thrive because it will be well-cared for, like our university educational system. Its fruit should be of benefit to many, like the results from research and development at the Salzburg University of Applied Sciences.

24 © Vicerektor FH-Prof. Dr. Dieter Hesssel Projekt: FH Prof. Dr. Bernhard Zimmer. Morning Session 11:30 – 13:00 Workshop A-1: Room 3.06 „Sustainability and Resource Efficiency“ (Bernhard Zimmer) Workshop B-1: Room 2.08 “Sustainability and Climate Change” (Reinhard Lackner) Workshop C-1: Room 3.08 “Sustainable Business Practice” (James Bruton) Workshop D-1: Room 3.07 “Linking Science and Business” (Richard Mischak)

25 © Vicerektor FH-Prof. Dr. Dieter Hesssel Projekt: FH Prof. Dr. Bernhard Zimmer.

26 © Vicerektor FH-Prof. Dr. Dieter Hesssel Projekt: FH Prof. Dr. Bernhard Zimmer. Afternoon Session 14:30 – 16:00 Workshop A-2: Room 3.06 „Sustainability and Resource Efficiency“ (Bernhard Zimmer) Workshop B-2: Room 2.08 “Sustainability and Climate Change” (Reinhard Lackner) Workshop C-2: Room 3.08 “Sustainable Business Practice” (Richard Mischak) Workshop D-2: Room 3.07 “Linking Science and Business” (Günter Berger)

27 © Vicerektor FH-Prof. Dr. Dieter Hesssel Projekt: FH Prof. Dr. Bernhard Zimmer. Executive Summary – Workshop A Sustainability and Resource Efficiency Eco-magination means rebranding Environmental improvement as an economic and financial opportunity Changes can be made through communication on various levels We need social justice in order to end insecurity We must enable the world to become much more efficient

28 © Vicerektor FH-Prof. Dr. Dieter Hesssel Projekt: FH Prof. Dr. Bernhard Zimmer. Executive Summary – Workshop A Sustainability and Resource Efficiency Sustainability means using resources efficiently – as a first step: Redesigning all products and processes through green design Managing all institutions to be restorative of human and natural capital There is much work to be done but we are at the tipping point at which a transition to sustainability is now inevitable.

29 © Vicerektor FH-Prof. Dr. Dieter Hesssel Projekt: FH Prof. Dr. Bernhard Zimmer. Executive Summary – Workshop B Sustainability and Climate Change Dr. Wegener: “Forest Management and Wood Utilization to support Sustainability and mitigate Climate Change” Dr. Richter: “Increased use of wood in Swiss buildings: modelling of related CO 2 -effects. We can’t apply global systems to climate protection and forest management systems. Measures have to be developed on a local basis.

30 © Vicerektor FH-Prof. Dr. Dieter Hesssel Projekt: FH Prof. Dr. Bernhard Zimmer. Executive Summary – Workshop B Sustainability and Climate Change Primary energy resources are diminishing rapidly and will vanish within a few decades. In which extent can renewable energies replace primary resources? With wooden products, material substitution effects outweigh production emissions. The mechanism of sink systems have to be calculated for longer periods whereas Kyoto has rather short term objectives.

31 © Vicerektor FH-Prof. Dr. Dieter Hesssel Projekt: FH Prof. Dr. Bernhard Zimmer. Executive Summary – Workshop B Sustainability and Climate Change Transform thinking to stop the destruction of resources Raise awareness Reduce consumption Lifestyle  quality of life “Everybody of us is asked to define ‘quality of life’ for himself, to be more conscious about the effect of his doing”. It is important to develop a holistic ecological sight as there are interacting problems of environmental, social, technological… nature. “The complexity of the problem of global warming and climate change is not one by nature but one created by human kind.”

32 © Vicerektor FH-Prof. Dr. Dieter Hesssel Projekt: FH Prof. Dr. Bernhard Zimmer. Executive Summary – Workshop C Sustainability Business Practice Why discuss global development? Sustainability – not another illusion? Conditions for development intrinsic development people need to have the responsibility (not passive) Problem of migration Human forces wasted in the western world but needed in their home countries

33 © Vicerektor FH-Prof. Dr. Dieter Hesssel Projekt: FH Prof. Dr. Bernhard Zimmer. Executive Summary – Workshop C Sustainability Business Practice Education as a key issue development of different forms of education not indoctrination

34 © Vicerektor FH-Prof. Dr. Dieter Hesssel Projekt: FH Prof. Dr. Bernhard Zimmer. Executive Summary – Workshop D Linking Science and Business Two key questions: -How to finance education? -How can this investment (education) be repaid? Global competition – war for talents Two alternative models of financing - work – study colleges - EHRIX model


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