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Campaign Persuasion Deductive Inductive Motivated Sequence Theory of Reasoned Action Sales Campaigns.

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Presentation on theme: "Campaign Persuasion Deductive Inductive Motivated Sequence Theory of Reasoned Action Sales Campaigns."— Presentation transcript:

1 Campaign Persuasion Deductive Inductive Motivated Sequence Theory of Reasoned Action Sales Campaigns

2 Deductive  Dealing with things that endanger the public on the national level are a federal responsibility  Unethical funeral practices deal with things that endanger the public on a national level  Therefore, dealing with unethical funeral practices is a federal responsibility

3 Inductive  Central America would thrive with a common market for the western hemisphere  South America would thrive with a common market for the western hemisphere  North America would thrive with a common market for the western hemisphere  Therefore, the western hemisphere would thrive with a common market

4 Motivated Sequence  Attention I want to listen  Need Something needs to be done  Satisfaction The plan with satisfy need  Visualization I can see myself enjoying the benefits of such action  Action Requesting action: I will do this

5 Prediction of Overt Behavior from Fishbein’s “Theory of Reasoned Action

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10 Sales Campaigns: Wilson Learning Corp.

11 Sales Campaigns No trust

12 Sales Campaigns No trust No need

13 Sales Campaigns No trust No needNo help

14 Sales Campaigns No trust No needNo help No hurry

15 Sales Campaigns No trust Relate/Credibility No needNo help No hurry

16 Sales Campaigns No trust Relate/Credibility No need Discovery No help No hurry

17 Sales Campaigns No trust Relate/Credibility No need Discovery No help Advocate No hurry

18 Sales Campaigns No trust Relate/Credibility No need Discovery No help Advocate No hurry Support

19 Ancillary Strategies for Organizing Persuasive Information  Stock Issues (Hermogenes): Is there a need for a change? Why can’t the present system solve that need? Would the new plan solve the need? Do the advantages of change outweigh the disadvantages?

20 Ancillary Strategies for Organizing Persuasive Information  Chronological  Topical


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