Presentation on theme: "Magnetic Trash Can PDT #6 Final Concept William SwitzerProject Manager Sirena Yannopoulos Marketing Manager Nicholas Stoneberger Product Manager Shuming."— Presentation transcript:
Magnetic Trash Can PDT #6 Final Concept William SwitzerProject Manager Sirena Yannopoulos Marketing Manager Nicholas Stoneberger Product Manager Shuming (Sam) Liu Project Engineer Xiangyang (James) Gao Design Engineer Loukas ToliopoulosManufacturing / Finance
$ilver $aver Helps prevent the accidental loss of expensive cutlery Doesn't involved a complicated mechanism so anyone can use it Has an easy to empty feature, which allows the collected cutlery to be removed quickly Uses 2 powerful 13" bar magnets
$ilver $aver Made with easy to clean and durable polyethylene plastic Uses standard 32 gallon garbage bags The wheeled cart base allows for easy transportation It is offered in a variety of colors
Problems Encountered Magnet Selection: Effectiveness / Usability Material Selection: Cost / Manufacturing Manufacturing Process: Outsourcing / In-House Production
Effectiveness / Usability Permanent magnets vs. Electromagnets: Permanent magnets have a long life Permanent magnets have a short range force Electromagnets can be made as powerful as required Electromagnets only work if turned on Electromagnets impose additional electricity cost Electromagnets require expensive batteries or troublesome extension cords To be effective we needed a strong magnet To be user friendly the cutlery must be easily removable To be competitive we have to keep cost down Magnet Selection Methodology Our solution… A-L-L Magnetics, Inc. AMC-13 13” Tool Holder
Cost / Manufacturing The better the mold properties of the resin, the greater the number of successfully cast parts. Superior quality injection molding resin can get very expensive A lot of plastic per piece (~ 2 kg) will develop large amounts of waste The less waste we have the more we may save in the end We needed to compromise… Chevron Phillips PE 1409 LDPE Injection Molding Resin
Outsourcing / In-House Production In-house production: Possible return on investment Large capital cost More floor space Skilled workers Must buy/upkeep expensive machinery Outsourcing: Less initial cost Reliability decreases The Result… Outsourced
The Production Cycle The outsourced goods would arrive in the receiving dock They would then be stored for later use The magnets will be fastened, the pieces will be assembled, and the product will be packaged The finished products will then be temporarily stored Orders are received in the sales office And the orders are sent out on a weekly basis All the while the Marketing / R&D / Manufacturing departments are looking for ways to upgrade the product and reduce cost
Marketing Plan Ensure distribution of $ilver $aver with key distributors Set up a website for online purchasing and advertising The product website will be advertised in magazines which target our lead users (i.e. cooking and owning your own business magazines) Advertising pamphlets will be created to target restaurants, caterers and other large corporations. The pamphlets will be slipped into the utensil purchases bought from distributors Attend industry trade shows to promote product Door to door sales people will solicit restaurateurs to spark their interest by offering a free trial period of the product
Marketing Plan “$ilver $aver, $aves you green as you clean” Promotions: Free trial period Buy right away and receive free shipping and handling For every customer who refers someone else who buys the $ilver $aver, they receive a rebate A guarantee on customer satisfaction Slogan:
Lessons Learned Working in a cross-functional team: Taught us to be patient with other team members because we may not always be on the same page. Taught us to be clear about what we expect from each other in terms of tasks distributed amongst team members. Taught us to listen to the ideas of other team members and to encourage other team members to participate. Taught us about the benefit and challenge of working with people from different backgrounds.
Product Website Now let us take a quick look at the Now let us take a quick look at the $ilver $aver Website
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