Presentation on theme: "Ania, Cory, Kylee. Does this ever occur when you or your family member are making something in the microwave or oven and can't tell if it is cooked all."— Presentation transcript:
Ania, Cory, Kylee
Does this ever occur when you or your family member are making something in the microwave or oven and can't tell if it is cooked all the way or if its still raw? Fear no more, this device will transform your lives. If you are cooking KFC for example in the microwave and you don't know what is like on the inside? Take the Therma Plate and clip it to the side of your plate. Than stick the needle into your food and it tells you how hot or cold or raw or cooked your food is. Oven mitts no more! And you don't have to try your food first and have that yucky taste!
How does it work? The ThermaPlate works like this: simply clip on the thermometer to your plate, the clip is easy to use. Then, you can see the temperature that is said on the clip, the thermometer looks like mini weather one which you can read either the Fahrenheit or Celsius side. Also there is a needle attached to the clip that extends into the food.
What problem does it solve? Does it solve the problem in a reasonable way or is it like a Rube Goldberg Device? This solves the problem of having your plate to hot and the problem of having your food under or over cooked which will prevent food poisoning and it will allow not as experienced people. This solves these problems in simple ways with only 3 steps: clip the ThermaPlate to your plate and make sure that it makes contact with the food, wait for it to cook, lastly read the clip. Explain clearly what life is like without your product and how my life will be transformed because of your product. The cooking life would be difficult without the Thermaplate. Without it you would burn your hands from touching plates that are too hot, you would have to re-heat your food, and you might get food poisoning from eating undercooked food. With the Thermaplate your hands will never get burned and it will prepare young cooks for the future and prevent bad food as in under or over cooked food. Is it original? List at least three search terms that you used to check that your invention is original. Yes, this product is original. A device that tells the temperature and state of food (no) A cooking utensil that tells how cooked the food is and temperature of the plate (no) Something that tells if food is under or overcooked and temperature of what it is on (no)
Materials? A ThermaPlate has a glass thermometer inside of a metallic clip. Mercury and glass for the thermometer. Metal for the clip, the clip will be covered in a clear fire- proof material. Cost? $26.11 is the cost we are selling it for.
Who is this for? Our target audience is parents and to-be cooks. To-be cooks need this because they are still learning how, parents need this because they cook for kids and sometimes they have more than one thing on their mind, and how can those not professional people know how warm a plate is and how cooked it is. This is about 150 million people in the USA, but some can’t afford it so 125 million people. After interviewing about 30 people we came up with an average price of $ We think this is a reasonable price but we are not sure about how much profit we will make. 13 year olds and up (to be cooks etc.) Our intended audience.
6 Marketing Ideas - Social Media Accounts - Make social media accounts, which is free - Television Advertising - For a primetime commercial (8pm) where most people would watch it, it is 30 seconds for $326,000 - Billboards - For a billboard in the inner city, (ex. Detroit) $2500 per month - Infomercial - For a cable television informercial for 30 minutes it costs $12,500 - Newspaper Ads - In the Birmingham Newspaper it would cost $22 for an ad - Magazine Ads - $1,500 per issue for an ad but it goes in segments of 6, so for 6 issues it would cost $9000
Our first step would be in a newspaper ad but they are starting slow. The ad would cost $22 in the Birmingham Mirror Press. Working our way up to a cable television infomercial like on a channel called ‘TvLand” we could get a lot of elder people to know about our product that way. Who watches that stuff? Old People. Who doesn’t want to eat raw food or burn themselves? Old People. A win, win situation for only $12,500 for a 30 minute slot. Next up would be in a Magazine Ad in something like People, US and inTouch. For our ad being in 6 issues of magazines it would cost $9000. They go in segments of 6 issues. A Billboard in the inner city (Detroit, Chicago, New York and many others) would only cost $2500 per month. Social media accounts such as FaceBook, Twitter and Instagram are free! Who watches primetime television? A 30 second ad on a popular television station such as Fox or ESPN would only be $326,000 (that is pretty cheap for the whole world to see it).