1. Schemas, Stories, and Interfaces Jane Douglas Management Communication

2. Schemas Building blocks of perception Schemas enable us to perceive the world Scripts to act on the world

3. Schemas Establish users within world Establish expectations Enable interpretation/comprehension Enable action

4. Schemas Also cue interaction The more conventional or familiar the schema, the less cueing necessary Max Payne vs Black & White

5. Other Uses for Schemas Design of innovations to guarantee rapid uptake and widespread adoption Mapping stories onto FSMs Aesthetic computing

6. Common schemas Restaurant schema Classroom schema Work schema

7. Schemas provide fine details that inform our expectations Romantic comedy schema Suspense schema Mystery schema Macintosh desktop schema PalmPilot schema TiVo schema

8. Schemas also provide blueprints for action If schemas enable us to perceive the world, scripts provide the means for us to act upon it. Schemas may cue scripts. Affordances may cue schemas or scripts.

9. Innovation and schemas The secret to successful innovation lies not in inventing new schemas but in cueing familiar scripts that can eventually hew to multiple schemas. Examples: Prodigy versus AOL Apple Newton versus US Robotics PalmPilot

10. Innovation and schemas As genres mature, the schemas/scripts can become more flexible. Sixth Sense and the horror schema Contrast even GTA III with GTA: Vice City.

11. Schemas and console games ShootersStrategy Hunt-quest Mystery

12. Schemas and immersion When we’re squarely situated within a familiar schema, even if we’re interacting intensively with a game (think twitch play), we are fully immersed within its world.

13. Schemas and engagement When, however, a text is cueing multiple schemas or requires us to invoke schemas from outside the game/text world to interact with or understand them, we tend to be engaged.

14. Immersion…Engagement… Flow Not a continuum so much as an X-Y axis, with what psychologists dub a “flow” state lying in the zone where the axes intersect. In a flow state, you’re both immersed and engaged.

15. Schemas and Scripts Conventional schemas = familiar scripts Less breaking frame for scripts More immersion, less engagement

16. Design Implications The more the tools for play are embedded naturally within both the frame of the game/genre schema and the narrative, the more immersive the game.

24. Core narrative schemas Steady state Breach/change Redress/action Steady state

25. Core narrative schemas Steady state Breach/change Redress/action Breach/change Steady state Breach/change Redress/action Breach/change

26. For Example…Mystery Another ordinary day in the village. = Steady state One of the residents is discovered dead. = Change/Rupture Detectives set about discovering the identity of the killer = Action/Redress

27. For Example…Mystery, cont. Killer panics and begins covering tracks = Change/Rupture Detectives follow trail of bodies/evidence = Action/Redress Killer crumbles under pressure or confesses = Action/redress Order is restored = Steady state

28. FSMs Steady State = Coke machine Change = money in Action = make selection Change = drink dispensed Action = change returned Steady State