Presentation on theme: "Dynamic Email Marketing Dan Ogdon, Director of Marketing - Swiftpage April 2008."— Presentation transcript:
Dynamic Marketing Dan Ogdon, Director of Marketing - Swiftpage April 2008
Preferred Vendor Program Sage Software has evaluated and recommends the Preferred Vendors –Over 35 PVs added, many offer regional and product expertise –Preferred Vendor scorecards PV gets rated based on BP feedback –Exclusive Co-op Debit Program Co-op Debit Program: Simplified co-op process with Preferred Vendors –No paperwork! No need to request pre-approval or submit claim reimbursement –With Preferred Vendors you only pay up to 40% out of pocket based on available co-op funds –The remaining amount is automatically deducted from your co-op account Contact Information Lan Chu (Go to generate leads tab and click on Preferred Vendors)
4 Blacklist of your sending IP address Why Third Party ESP’s?
5 Send limit restrictions: 50 – 100 s through your systems Why Third Party ESP’s?
6 Third Parties Are in the Know – Providing metrics that matter: Opens Clicks Bounced Suppressed And more… Why Third Party ESP’s?
8 Set objectives, goals and expectations: What do I want out of this campaign? Ie: 30% open rate, 5% click rate, 75% attendance It All Starts with the List
9 Define your targets – Segment your list appropriately Know who you’re sending to It All Starts with the List
10 Take the time to clean your list: Old addresses Invalid addresses Incomplete addresses It All Starts with the List
12 Is your content relevant? Do your recipients want to receive what you’re sending them? A Message with Meaning
13 Personalize each message: From Address Branding in subject line Contact Info in Body Merge Custom Fields (Hi Dan,) A Message with Meaning
14 Keep your message short – Put long descriptions on landing pages A Message with Meaning
15 Demand attention: Subject Lines Titles like the ‘Times Strong Relevant Imagery A Message with Meaning