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NIGERIA CINEMA (Theatrical Exhibition): A Fast-growing Investment Haven Kene Mkparu, Managing Director/Chief Executive, Filmhouse Cinemas.

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Presentation on theme: "NIGERIA CINEMA (Theatrical Exhibition): A Fast-growing Investment Haven Kene Mkparu, Managing Director/Chief Executive, Filmhouse Cinemas."— Presentation transcript:

1 NIGERIA CINEMA (Theatrical Exhibition): A Fast-growing Investment Haven Kene Mkparu, Managing Director/Chief Executive, Filmhouse Cinemas

2 Game-changing investment phenomena in Nigeria over the years CINEMA Next big thing

3 YEAR END SilverbirdNuMetro (South African) City MallOzoneGenesis Deluxe iCinemaFilmhouseTOTALNo. Of Screens closed (to Aug)5 -113closed (to Dec) Number of Modern Cinemas in Operation in Nigeria * Ster Kinekor (South African largest chain) already sniffing around the Nigeria territory * Filmhouse aiming to open 25 cinemas in 6 years commencing 2012 * 95% of current cinema developments are within shopping/leisure malls * Average seating capacity per cinema screen is 120 seats

4 Images of some Modern Cinemas in Nigeria Yaba, LagosPort Harcourt Central Dist, AbujaLekki, Lagos Ikeja, Lagos Victoria Is, Lagos Ibadan Calabar Asaba Surulere, Lagos Central Dist, Abuja Enugu Kano Port Harcourt Onikan, Lagos

5 Number of Films Released Theatrically in Nigeria Cinemas Yearly Hollywood films Nollywood films Bollywood films %7%17% %16%13% %29%7% %26%6% * Average number of films released each year = 94 * Mainstream blockbusters films released day and date with the rest of the world

6 Film Box Office Gross Revenues - A Global Comparison SAMPLE TITLES NIGERIAUSAUNITED KINGDOM + Ireland + Malta SOUTH AFRICA + Southern Region EAST AFRICA (Ken + Som+ Tanz + Uga) BRAZILGHANAFRANCE +Alg+Monac+Mo ro+Tun UAEAUSTRALIA AVATAR (2009/2010) Total Gross -N74,862,698$554,539$760,507,625$150,025,197$7,780,468$357,659$58,218,829$59,590$158,261,059$7,310,378$105,779,507 Widest Release Cinemas Cinema Average - $92,423$219,736$298,261$77,805$44,707$88,748$59,590$217,990$162,453$179,287 CLASH OF THE TITANS (2010) Total Gross -N59,310,900$409,041$163,214,888$29,242,160$1,378,879$129,357$16,238,558$49,473$19,294,563$1,928,869$8,734,153 Widest Release Cinemas Cinema Average - $58,434$42,929$62,483$16,222$16,170$29,311$49,473$31,630$47,046$29,211 PRINCE OF PERSIA (2010) Total Gross -N65,350,924$450,696$90,759,676$13,514,456$1,803,834$136,620$10,124,446$37,529$16,654,853$2,429,451$17,033,579 Widest Release Cinemas Cinema Average - $64,385$24,893$27,922$19,396$17,078$27,891$37,529$25,544$48,589$48,529 SALT (2010) Total Gross -N66,758,570$445,057$118,311,368$11,321,253$1,547,824$84,122$7,383,735$49,723$12,324,585$2,234,203$12,070,066 Widest Release Cinemas Cinema Average - $63,580$32,755$27,412$18,426$12,017$29,535$49,723$22,697$53,195$33,069 AVENGERS (to 26 July 2012) Total Gross -131,472,373$811,558$615,483,851$81,321,168$4,609,462$311,297$64,874,028$20,549$37,765,919$6,627,599$54,385,465 Widest Release Cinemas Cinema Average - $115,937$141,523$155,490$38,735$34,589$65,135$20,549$55,950$71,265$86,739 Pan Africa Film Distribution; British Film Institute; Cinema Exhibitors Association Limited Blue Pictures Film Distribution; Screen Digest;

7 Film Average Box Office Gross Revenue Per Cinema - A Global Comparison NIGERIAUSAUNITED KINGDOM + Ireland + Malta SOUTH AFRICA + Southern Region EAST AFRICA (Ken+Som+Tanz +Uga) BRAZILGHANAFRANCE +Alg+Monac+ Moro+Tun UAEAUSTRALIA AVATAR (2009/2010)$92,423$219,736$298,261$77,805$44,707$88,748$59,590$217,990$162,453$179,287 Pan Africa Film Distribution; British Film Institute; Cinema Exhibitors Association Limited Blue Pictures Film Distribution; Screen Digest;

8 NIGERIAUSAUNITED KINGDOM + Ireland + Malta SOUTH AFRICA + Southern Region EAST AFRICA (Ken+Som+Tanz+U ga) BRAZILGHANAFRANCE +Alg+Monac+Moro +Tun UAEAUSTRALIA CLASH OF THE TITANS (2010) $58,434$42,929$62,483$16,222$16,170$29,311$49,473$31,630$47,046$29,211 Film Average Box Office Gross Revenue Per Cinema - A Global Comparison Pan Africa Film Distribution; British Film Institute; Cinema Exhibitors Association Limited Blue Pictures Film Distribution; Screen Digest;

9 NIGERIAUSAUNITED KINGDOM + Ireland + Malta SOUTH AFRICA + Southern Region EAST AFRICA (Ken+Som+Tanz+Ug a) BRAZILGHANAFRANCE +Alg+Monac+Moro +Tun UAEAUSTRALIA PRINCE OF PERSIA (2010) $64,385$24,893$27,922$19,396$17,078$27,891$37,529$25,544$48,589$48,529 Film Average Box Office Gross Revenue Per Cinema - A Global Comparison Pan Africa Film Distribution; British Film Institute; Cinema Exhibitors Association Limited Blue Pictures Film Distribution; Screen Digest;

10 Film Average Box Office Gross Revenue Per Cinema - A Global Comparison NIGERIAUSAUNITED KINGDOM + Ireland + Malta SOUTH AFRICA + Southern Region EAST AFRICA (Ken+Som+Tanz+U ga) BRAZILGHANAFRANCE +Alg+Monac+Moro +Tun UAEAUSTRALIA SALT (2010) $63,580$32,755$27,412$18,426$12,017$29,535$49,723$22,697$53,195$33,069 Pan Africa Film Distribution; British Film Institute; Cinema Exhibitors Association Limited Blue Pictures Film Distribution; Screen Digest;

11 Film Average Box Office Gross Revenue Per Cinema - A Global Comparison NIGERIAUSAUNITED KINGDOM + Ireland + Malta SOUTH AFRICA + Southern Region EAST AFRICA (Ken+Som+Tanz+Ug a) BRAZILGHANAFRANCE +Alg+Monac+Moro +Tun UAEAUSTRALIA AVENGERS (to 26 July 2012) $115,937$141,523$155,490$38,735$34,589$65,135$20,549$55,950$71,265$86,739 Pan Africa Film Distribution; British Film Institute; Cinema Exhibitors Association Limited Blue Pictures Film Distribution; Screen Digest;

12 Nigeria Cinema Business – At a Glance (vs The UK) Nigeria UK TotalUK Ave A Top Nigeria Cinema Nig Ave Year 2011 Number of Cinemas Number of Screens Average No of Screens per Cinema Total Attendance -1,850, ,400,000225, ,000168,182 Total Box Office Gross -$10,800,000 $1,764,600,000$2,318,791 $2,400,000$981,818 Average Ticket Price -$5.84 $10.30 $6.58$5.84 Average Box Office per Cinema -$981,818 $2,318,791 $2,400,000$981,818 Average Box Office per Screen -$207,692 $461,454 $400,000$207,692 Pan Africa Film Distribution; British Film Institute; Cinema Exhibitors Association Limited Blue Pictures Film Distribution; Screen Digest;


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