Presentation on theme: "Dr. Michael Featherstone Intro to E-Commerce. Introduction COMMUNICATION MODES My Web site GOOGLE ‘Mike Featherstone’ BING ‘Mike Featherstone’ The IME375."— Presentation transcript:
Dr. Michael Featherstone Intro to E-Commerce
Introduction COMMUNICATION MODES My Web site GOOGLE ‘Mike Featherstone’ BING ‘Mike Featherstone’ The IME375 Assignment page GOOGLE ‘IME375’ BING ‘IME375’ Listen/watch lectures – Lectures are available on the Assignment Page Review associated lecture notes – they will be on the Assignment Page as well. Download Skype – my username = mfeatherst1 Use Skype to call Use Skype to IM Twitter – I haven’t used it much in the past, but will if requested.
Introduction Tools for you – WSJ Subscription info on Assignment page. NoteTaker HD Probably not necessary for Online Class Skype – my username = mfeatherst1 Use Skype to call Use Skype to IM Especially for Online Class! Twitter – I haven’t used it much in the past, but will if requested.
Introduction: Administrative details Tools. My Info Website = BlackBoard – MOSTLY FOR TESTS Our ‘text’ is the website Managing the Digital Enterprise (digitalenterprise.org). Wall Street Journal Blogs (links on assignment page) SKYPE – Use it to contact me. – Practice your best etiquette. ALWAYS include ‘ime375’ in the subject line. Sign with your full name. Use the Spell checker and grammar checker (i.e. it’s smart to compose your e- mail to me in Word first) The quality (or absence thereof) will have an impact on your grade Hours – schedule. I’m on campus Tuesdays and Thursdays. I’m in class 11-12:30 and 2:30-4.
Introduction CLASS EVENTS Expect about 4 or 5 tests and a comprehensive final exam. –That means it is IMPERITIVE that you keep up with the assigned readings. –I usually DO NOT lecture specifically on readings I assign, so that means if you have questions about them, you need to ask them (in class or after class). –Tests are time constrained Going over the allotted time by more than ONE MINUTE may result in a significant penalty –Review assigned videos –Take adequate lecture notes –BE FAMILIAR WITH THE LECTURE POWERPOINTS
Introduction How will your grade be determined? I don’t “give” grades. You earn your grade. My experience is that students may choose to do extraordinary work in a class and earn an exemplary grade. I also understand that each student has differing priorities and/or schedule conflicts. These may impede your work in the class, and thus you may not earn the grade you might otherwise have. Finally some students may simply choose not to put forth the effort required to obtain a passing grade. I leave that choice to the student.
Introduction – Course Objectives – Overview (high level) To develop factual knowledge (terminology, classifications, methods, trends). To develop Web research skills (beyond Wikipedia). To develop the ability to apply course material to improve rational thinking, problem solving and decision making. To enable students to understand the Internet's significant events and its evolution from a historical perspective. To enable students to better understand the business environment of the Web and provide a ‘theoretical underpinning' To enable students to better understand the fundamental revenue mechanisms driving the current expansion of e-Commerce and e-Business websites. To enable students to better understand current e-Commerce marketing strategies
Introduction – Course Objectives – Detailed Guidelines Identify specific current trends related to the impact of e-Commerce (for example the impact of Google and Facebook on marketing) Describe some ways e-Commerce differs from ‘pre-Web’ business Recognize and discuss new Web business applications Describe types of e-Commerce business models Discuss the origins and growth of the Web (and by extension e-Commerce) Understand the evolution of e-Commerce For example – Amazon.com Give an overview of the current state of the conduct of business on the Web and study the ‘Major Players’ Google, Amazon, Facebook, Twitter, Microsoft, E-bay Describe current and new marketing strategies for e-businesses Discuss the present extraordinary change in user access to the Web Think “Bandwidth Cloud computing Impact of iPads and Tablet computers Impact of other Mobile devices - iPhone, Androids, et. al. - and the concept of convergence
Introduction – E-Commerce So that is what we are going to learn. Here is how we are going to learn it. Lectures Power points (lecture notes) Video and other media Blogs Vlogs Streaming video Various websites Case Studies
Introduction – E-Commerce Some terms used to describe e-Commerce New Disruptive Exponential change Paradigm shift Punctuated equilibrium M-Commerce Convergence
Introduction – E-Commerce Some ways E-Commerce affects the business environment for Small and Medium size Enterprises (SME’s) They no longer need to depend on a small number of customers They are able to spread risk by operating across more geographies They have direct access to international suppliers and customers
Thank you for your attention This Concludes This Lecture