1. @tgwilson / gilliganondata.com Web Analytics Tagging and Tracking EXPLAINE D

2. @tgwilson / gilliganondata.com 1.Visitor arrives on web page 2.Javascript detects: –What the page is –Whether the visitor has been to the site before –Where the visitor came from –Etc. 3.Javascript makes a call to web analytics tool with all of this information 4.Glorious analysis ensues How Web Analytics Works: Tagging Web Page http://www.coolanalytics.com/index.htm Javascript “page tag” Web Analytics Server

3. @tgwilson / gilliganondata.com 1.Visitor arrives on web page 2.Javascript detects: –What the page is –Whether the visitor has been to the site before –The campaign code in the URL –Etc. 3.Javascript makes a call to web analytics tool with all of this information 4.Glorious analysis ensues How Web Analytics Works: Campaign Tracking Web Page http://www.coolanalytics.com/index.htm?cmp=myawesomecampaign Javascript “page tag” Web Analytics Server Email, iMedia, other “controlled” links

4. @tgwilson / gilliganondata.com Questions? http://bit.ly/waworks tim@gilliganondata.com @tgwilson