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Feast of Bengal Feast of Bengal Presentation to potential Franchisees Submitted to: Prof. Charanpreet Singh Ms. Shalini Sharma Submitted by: Kalyan Kumar.

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Presentation on theme: "Feast of Bengal Feast of Bengal Presentation to potential Franchisees Submitted to: Prof. Charanpreet Singh Ms. Shalini Sharma Submitted by: Kalyan Kumar."— Presentation transcript:

1 Feast of Bengal Feast of Bengal Presentation to potential Franchisees Submitted to: Prof. Charanpreet Singh Ms. Shalini Sharma Submitted by: Kalyan Kumar Das Kailash Gupta

2 Agenda  25 glorious years of “Feast of Bengal”  We want to grow further  What is in it for you ?  Your qualifying criteria  Financials  The way forward

3 25 glorious years of “Feast of Bengal” Started by Mr. D.Chakraborty on 23 rd April, 1987 in Kolkata A well known brand with 5 branches in Kolkata. Out of which 4 branches opened in last 6 years A Rs. 20 cr. company with annual revenue of Rs.5 cr.

4 25 glorious years of “Feast of Bengal” (Contd.) A Very well sought after destination for Bengali cuisine A customer centric organisation that believes in healthy eating Significant nos. of loyal costumers

5 25 glorious years of “Feast of Bengal” (Contd.) Awards: 2011:Best Fine Dining Restaurant of the Year by Times Food Guide 2009:Best Bengali Cuisine Restaurant of the year by FHRAI 2008:Best Quick Service Restaurant of the Year by Times Food Guide

6 We want to grow further We want pan India presence in next 5 years through franchise model We need business partners who can help us :- Make brand more visible Incorporate local menu

7 Agenda  25 glorious years of “Feast of Bengal”  We want to grow further  What is in it for you ?  Your qualifying criteria  Financials  The way forward

8 What is in it for you ? Leverage our expertise and brand Established brands Acquisition of business model Managerial training

9 What is in it for you ? (Contd.) Support Advertising support Local advertisement National advertisement

10 What is in it for you ? (Contd.) Financial assistance Reasonable interest rates Easy payment terms Pre opening and ongoing support

11 Your qualifying criteria Infrastructure  sq. feet commercial premises on ground floor  Premises should be in major metropolitan cities.  It should be in a locality with high income group

12 Your qualifying criteria(Contd.) Your Deliverables Initial investment of around 40 Lakhs Regular staff training and surveillance to meet standardisation

13 Your qualifying criteria(Contd.) Experience  Prior experience in restaurant industry will be given preference

14 Agenda  25 glorious years of “Feast of Bengal”  We want to grow further  What is in it for you ?  Your qualifying criteria  Financials  The way forward

15 Financials Franchisee fee and Royalty Staff strength and its cost Total investment Operating financials

16 The way forward Application for franchise Inspection of premises by our executive Entering into agreement Trade licence and other legal documents. application

17 The way forward(Contd.) Interior work and manpower recruitment Manpower Training Miscellaneous items purchase

18 The way forward(Contd.) Final inspection Marketing Restaurant becomes operational Regular assistance

19 Contact Details Feast of Bengal 25, A.J.C. Bose Road Kolkata Phone :

20 Thank you


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