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Netbridge Investments ; 3-5 Tower Offices, Pierre de Coubertin, sect.2 Bucharest, Romania fix: +4021.2095333, fax: +4021.2095662 | |

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Presentation on theme: "Netbridge Investments ; 3-5 Tower Offices, Pierre de Coubertin, sect.2 Bucharest, Romania fix: +4021.2095333, fax: +4021.2095662 | |"— Presentation transcript:

1 Netbridge Investments ; 3-5 Tower Offices, Pierre de Coubertin, sect.2 Bucharest, Romania fix: , fax: | | BLOG : blog.boom.ro; COMMUNICATION : comunicare.boom.ro ; PR : prbroker.ro ; MEDIA : youtube.com/BoomAdvertising NETBRIDGE INVESTMENTS srl subsidiary of NCH Group managing Boom Adveritising Lector : GAMULESCU Claudiu, 7 years in

2 Netbridge Investments ; 3-5 Tower Offices, Pierre de Coubertin, sect.2 Bucharest, Romania fix: , fax: | | BLOG : blog.boom.ro; COMMUNICATION : comunicare.boom.ro ; PR : prbroker.ro ; MEDIA : youtube.com/BoomAdvertising NETBRIDGE INVESTMENTS srl subsidiary of NCH Group managing Boom Adveritising Lector : GAMULESCU Claudiu, GROUP HISTORY : NETBRIDGE / NCH / Broadhurst 7 years in Romanian Market Group of Companies : publishers, advertising - Netbridge ( Investments & Development ) - Active Soft - Vodanet - iMedia employees - 40 % of the entire market

3 Netbridge Investments ; 3-5 Tower Offices, Pierre de Coubertin, sect.2 Bucharest, Romania fix: , fax: | | BLOG : blog.boom.ro; COMMUNICATION : comunicare.boom.ro ; PR : prbroker.ro ; MEDIA : youtube.com/BoomAdvertising NETBRIDGE INVESTMENTS srl subsidiary of NCH Group managing Boom Adveritising Lector : GAMULESCU Claudiu, BOOM ADVERTISING : Netbridge Investments - No.1 in Romanian Online Advertising - Budgets : 2007 : Over 3,5 mil Euro - Representing 150 websites - Audience : 35% market impressions served daily - Average different users daily - Own AdServer ( Softure ) - 35 employees

4 Netbridge Investments ; 3-5 Tower Offices, Pierre de Coubertin, sect.2 Bucharest, Romania fix: , fax: | | BLOG : blog.boom.ro; COMMUNICATION : comunicare.boom.ro ; PR : prbroker.ro ; MEDIA : youtube.com/BoomAdvertising NETBRIDGE INVESTMENTS srl subsidiary of NCH Group managing Boom Adveritising Lector : GAMULESCU Claudiu, Did you Know ? The Romanian IT&C industry have a tradition since 1957, being the first country in CEE building computers of the first generation CIFA-1957, MECIPT-1961, DACICC A powerful industrial sector was created at the start of the 70s, with licences and west- technologies from CII-France, Friden-Holland, Ampex, Memorex, Control Data – USA, having facilities of research, production, service, commerce, computing centers, where were working around people. In that period the “made in Romania” computers were sold in Czech Republik, East Germany, Poland, China, Orient. The 70s tehnologies became moral used in 80s, beacause of the non-investing state policy. After 90s started to regenerate.

5 Netbridge Investments ; 3-5 Tower Offices, Pierre de Coubertin, sect.2 Bucharest, Romania fix: , fax: | | BLOG : blog.boom.ro; COMMUNICATION : comunicare.boom.ro ; PR : prbroker.ro ; MEDIA : youtube.com/BoomAdvertising NETBRIDGE INVESTMENTS srl subsidiary of NCH Group managing Boom Adveritising Lector : GAMULESCU Claudiu, THE USERS: who are they ? Who is the Romanian Internet User ? The Business Romanian Users Romanian Internet User Behaviour The evolution of the Internet behaviour in Romania

6 Netbridge Investments ; 3-5 Tower Offices, Pierre de Coubertin, sect.2 Bucharest, Romania fix: , fax: | | BLOG : blog.boom.ro; COMMUNICATION : comunicare.boom.ro ; PR : prbroker.ro ; MEDIA : youtube.com/BoomAdvertising NETBRIDGE INVESTMENTS srl subsidiary of NCH Group managing Boom Adveritising Lector : GAMULESCU Claudiu, THE USERS: who is the Romanian Internet User ? CIA World Factbook: Internet Hosts : millions (2007) Internet Users : millions (2006) 5,062,500 Internet Users in August % from population according to ITU

7 Netbridge Investments ; 3-5 Tower Offices, Pierre de Coubertin, sect.2 Bucharest, Romania fix: , fax: | | BLOG : blog.boom.ro; COMMUNICATION : comunicare.boom.ro ; PR : prbroker.ro ; MEDIA : youtube.com/BoomAdvertising NETBRIDGE INVESTMENTS srl subsidiary of NCH Group managing Boom Adveritising Lector : GAMULESCU Claudiu, THE USERS: who is the Romanian Internet User ? User Profile Total Users 3,649,000 (urban, 14+) Young people constitute the mass of the internet users In the last year, Internet penetration also grew in smaller urban areas Highly educated people are heavy Internet users ( SNA Focus 2007 ) 46,7% use Internet in UE, in Romania only 23.29% 22% from europeans use Internet Banking, In Romania only 0,6% Only 10% of Romanian use Internet to find out Information about goods and services ( UE Report 2007 ) 50% use , 66% read news, 70% look entertainment ( people questioned by Trafic.ro, 42 websites )

8 Netbridge Investments ; 3-5 Tower Offices, Pierre de Coubertin, sect.2 Bucharest, Romania fix: , fax: | | SNA Focus – National Study Audience 2007

9 Netbridge Investments ; 3-5 Tower Offices, Pierre de Coubertin, sect.2 Bucharest, Romania fix: , fax: | | BLOG : blog.boom.ro; COMMUNICATION : comunicare.boom.ro ; PR : prbroker.ro ; MEDIA : youtube.com/BoomAdvertising NETBRIDGE INVESTMENTS srl subsidiary of NCH Group managing Boom Adveritising Lector : GAMULESCU Claudiu, THE USERS: the Romanian Business User Companies own computers at the same level as UE Almost 90% companies have computers 75% of the companies use Internet Over 60% use 30% have own websites 7% sell or buy online Over 95% of SME have computers and use Inernet services (CNIPMMR) Behaviour : All kinds of users act as the other European Users (Daedalus / Milward Brown study )

10 Netbridge Investments ; 3-5 Tower Offices, Pierre de Coubertin, sect.2 Bucharest, Romania fix: , fax: | | BLOG : blog.boom.ro; COMMUNICATION : comunicare.boom.ro ; PR : prbroker.ro ; MEDIA : youtube.com/BoomAdvertising NETBRIDGE INVESTMENTS srl subsidiary of NCH Group managing Boom Adveritising Lector : GAMULESCU Claudiu, THE PUBLISHERS: what is the user reading The number of websites. Tipology Segment Evolution : News, Business, etc Major players ; who are they ? Media Groups and their presence

11 BLOG : blog.boom.ro; COMMUNICATION : comunicare.boom.ro ; PR : prbroker.ro ; MEDIA : youtube.com/BoomAdvertising Lector : GAMULESCU Claudiu, THE PUBLISHERS: what the user reads Numbers: Over registered domains at RoTLD registered, active ( monitored by Trafic.ro active domains in total in Romanian Web 3-5 websites launched daily 1 online shop daily Source: Netbridge Development

12 Netbridge Investments ; 3-5 Tower Offices, Pierre de Coubertin, sect.2 Bucharest, Romania fix: , fax: | | BLOG : blog.boom.ro; COMMUNICATION : comunicare.boom.ro ; PR : prbroker.ro ; MEDIA : youtube.com/BoomAdvertising NETBRIDGE INVESTMENTS srl subsidiary of NCH Group managing Boom Adveritising Lector : GAMULESCU Claudiu, THE PUBLISHERS: evolution / data on request

13 Netbridge Investments ; 3-5 Tower Offices, Pierre de Coubertin, sect.2 Bucharest, Romania fix: , fax: | | BLOG : blog.boom.ro; COMMUNICATION : comunicare.boom.ro ; PR : prbroker.ro ; MEDIA : youtube.com/BoomAdvertising NETBRIDGE Group 37% market share publishing Lector : GAMULESCU Claudiu, THE PUBLISHERS: major players

14 Netbridge Investments ; 3-5 Tower Offices, Pierre de Coubertin, sect.2 Bucharest, Romania fix: , fax: | | BLOG : blog.boom.ro; COMMUNICATION : comunicare.boom.ro ; PR : prbroker.ro ; MEDIA : youtube.com/BoomAdvertising NETBRIDGE INVESTMENTS srl subsidiary of NCH Group managing Boom Adveritising Lector : GAMULESCU Claudiu, THE PUBLISHERS: Media Groups & Web Presence Ringier Convergent Media Media Pro Intact Group Realitatea-Catavencu Sanoma Hearst Edi Presse Only Web ActiveSoft (Netbridge), Netbridge Development (Netbridge) Internet Corp, Neogen Vodanet (Netbridge), iMedia (Netbridge) 3 portals, 2 sport press, 3 news, 1 business, 1 jobs ( top10 ), 4 portals, 3 sport press, 5 news, 3 business, 1 jobs, 1 kids, 2 entertainment, 1 media ( top20 )

15 Netbridge Investments ; 3-5 Tower Offices, Pierre de Coubertin, sect.2 Bucharest, Romania fix: , fax: | | BLOG : blog.boom.ro; COMMUNICATION : comunicare.boom.ro ; PR : prbroker.ro ; MEDIA : youtube.com/BoomAdvertising NETBRIDGE INVESTMENTS srl subsidiary of NCH Group managing Boom Adveritising Lector : GAMULESCU Claudiu, THE WEB AGENCIES: who is making the market ? Players and their evolution Value of the market. History Relations between agencies Strategies for agencies

16 Netbridge Investments ; 3-5 Tower Offices, Pierre de Coubertin, sect.2 Bucharest, Romania fix: , fax: | | BLOG : blog.boom.ro; COMMUNICATION : comunicare.boom.ro ; PR : prbroker.ro ; MEDIA : youtube.com/BoomAdvertising NETBRIDGE INVESTMENTS srl subsidiary of NCH Group managing Boom Adveritising Lector : GAMULESCU Claudiu, THE WEB AGENCIES: players Boom Peak : 24 oct, banners, users, unique

17 Netbridge Investments ; 3-5 Tower Offices, Pierre de Coubertin, sect.2 Bucharest, Romania fix: , fax: | | BLOG : blog.boom.ro; COMMUNICATION : comunicare.boom.ro ; PR : prbroker.ro ; MEDIA : youtube.com/BoomAdvertising NETBRIDGE INVESTMENTS srl subsidiary of NCH Group managing Boom Adveritising Lector : GAMULESCU Claudiu, THE WEB AGENCIES: players 25% registered in BRAT, but the major ones are monitored Boom Peak : 24 oct, banners, users, unique

18 Netbridge Investments ; 3-5 Tower Offices, Pierre de Coubertin, sect.2 Bucharest, Romania fix: , fax: | | BLOG : blog.boom.ro; COMMUNICATION : comunicare.boom.ro ; PR : prbroker.ro ; MEDIA : youtube.com/BoomAdvertising NETBRIDGE INVESTMENTS srl subsidiary of NCH Group managing Boom Adveritising Lector : GAMULESCU Claudiu, THE WEB AGENCIES: players Boom Advertising > Netbridge Investments > NCH > Broadhurst ( USA) ARBO Media.net > ARBO Media Group (Germany ) Neogen, shares Tiger Global Management ( USA ) and Wouver (Netherlands ) Media Pro Interactive > Media Pro > Central European Media Enterprise ( USA ) > Ronald S. Lauder (USA) AdEvolution > MCI Management ( Poland ) [?] InternetCorp (Romania) SMI (Romania) 1 st player on this market : 2001, Boom Relations between agencies are good. There is cooperation at 2007 level The trend for agencies is to evolve into Interactive Agencies, rather than Display Management Brokers Boom Peak : 24 oct, banners, users, unique

19 Netbridge Investments ; 3-5 Tower Offices, Pierre de Coubertin, sect.2 Bucharest, Romania fix: , fax: | | BLOG : blog.boom.ro; COMMUNICATION : comunicare.boom.ro ; PR : prbroker.ro ; MEDIA : youtube.com/BoomAdvertising NETBRIDGE INVESTMENTS srl subsidiary of NCH Group managing Boom Adveritising Lector : GAMULESCU Claudiu, THE CLIENTS: who is spending money ? Major Clients; Industries Campaigns

20 Netbridge Investments ; 3-5 Tower Offices, Pierre de Coubertin, sect.2 Bucharest, Romania fix: , fax: | | BLOG : blog.boom.ro; COMMUNICATION : comunicare.boom.ro ; PR : prbroker.ro ; MEDIA : youtube.com/BoomAdvertising NETBRIDGE INVESTMENTS srl subsidiary of NCH Group managing Boom Adveritising Lector : GAMULESCU Claudiu, THE CLIENTS: who is spending money ? [ Boom ] 1. Telecommunication ( Vodafone, Orange, Romtelecom, Cosmote, Zapp, UPC, RDS ) 2. Bank & Finance ( ABN Amro, BCR, Reiffeisen, ING, OTP, Allianz, BancPost, Unicredit ) 3. Auto ( Tiriac Group, AutoItalia, Chevrolet, Toyota, Dacia, Renault, Porsche ) 4. IT ( Sony Ericcson, LG, Germanos, Sony, Panasonic, Nokia, IBM, Hewlett Packard, Xerox, Microsoft, Oracle, Philips ) 5. FMCG Drinks (Interbrew, Brau Union, Coca Cola, URBB, Pepsi) 6. FMCG Beauty&Care ( Unilever, P&G, L’Oreal, Avon ) 7. Online Shops ( Domo, Emag, K-Tech, UpShop, Flamingo, PC Garage ) 8. Real Estate ( Adama, Asmita, Colliers, Emerlad Rez. ) 9. FMCG Food ( Kraft, Perfetti van Melle, Finetti, Dr. Oetker, Wrigleys ) 10. Tourism & Travel ( KLM, Air France, Wiz Air, J’Info Tours, Ana Group ) 11. B2B ( Indaco, Transart, Eurocor, Fides, Codecs, Accor, TNT)

21 Netbridge Investments ; 3-5 Tower Offices, Pierre de Coubertin, sect.2 Bucharest, Romania fix: , fax: | | BLOG : blog.boom.ro; COMMUNICATION : comunicare.boom.ro ; PR : prbroker.ro ; MEDIA : youtube.com/BoomAdvertising NETBRIDGE INVESTMENTS srl subsidiary of NCH Group managing Boom Adveritising Lector : GAMULESCU Claudiu, THE CLIENTS: Campaigns Average Number of campaigns : 100 / month Average Budget of campaign : 3000 Euro Campaigns : CPM / cost per mille Cost-per-click CPA / cost per action Best Campaigns 2007 : ING Retirement Funds, L’Oreal,Nestle

22 Netbridge Investments ; 3-5 Tower Offices, Pierre de Coubertin, sect.2 Bucharest, Romania fix: , fax: | | BLOG : blog.boom.ro; COMMUNICATION : comunicare.boom.ro ; PR : prbroker.ro ; MEDIA : youtube.com/BoomAdvertising NETBRIDGE INVESTMENTS srl subsidiary of NCH Group managing Boom Adveritising Lector : GAMULESCU Claudiu, HELPING WEB: Blogging active BLOGS ( 14.ooo total ) 47,9% publish their names, 52,5% surname or nickname ( as global ) Over 66% age ,53% males 53% higher education Almost 50% in Bucharest 21% work in industry, 25% are pupils and students Over 30% spnd over 8 hours daily in Internet, 55% under 1 hour at TV 65% follow medium of 20 other blogs, over 70% of them personal blogs 55% of the bloggers thing the news are credible ( RoBloggers Survey )

23 Netbridge Investments ; 3-5 Tower Offices, Pierre de Coubertin, sect.2 Bucharest, Romania fix: , fax: | | BLOG : blog.boom.ro; COMMUNICATION : comunicare.boom.ro ; PR : prbroker.ro ; MEDIA : youtube.com/BoomAdvertising NETBRIDGE INVESTMENTS srl subsidiary of NCH Group managing Boom Adveritising Lector : GAMULESCU Claudiu, HELPING WEB: E-Commerce E-commerce in Romania. Indicators (2006 Study Underclick.ro for MCTI, 10 month monitored) transactions, 5.8 mil Euro (online payments) 97% heard about e-commerce 29% already bought something online 44% considers with medium risk degree 39% buy computers and 30% cell phones ( Gemius / Mercury ) Value : mil Euro, with IT segment around 25% Source ANEC, National Association for E-Commerce

24 Netbridge Investments ; 3-5 Tower Offices, Pierre de Coubertin, sect.2 Bucharest, Romania fix: , fax: | | HELPING WEB: E-Banking

25 Netbridge Investments ; 3-5 Tower Offices, Pierre de Coubertin, sect.2 Bucharest, Romania fix: , fax: | | BLOG : blog.boom.ro; COMMUNICATION : comunicare.boom.ro ; PR : prbroker.ro ; MEDIA : youtube.com/BoomAdvertising NETBRIDGE INVESTMENTS srl subsidiary of NCH Group managing Boom Adveritising Lector : GAMULESCU Claudiu, HELPING WEB: Broadband HELPING WEB: Mobile Phones Penetration December 2006 – 80,7% June 2007 – 90,5% June 2008 – over 100% (ANRCTI)

26 Netbridge Investments ; 3-5 Tower Offices, Pierre de Coubertin, sect.2 Bucharest, Romania fix: , fax: | | BLOG : blog.boom.ro; COMMUNICATION : comunicare.boom.ro ; PR : prbroker.ro ; MEDIA : youtube.com/BoomAdvertising NETBRIDGE INVESTMENTS srl subsidiary of NCH Group managing Boom Adveritising Lector : GAMULESCU Claudiu, HELPING WEB: IT Market End 2006 – 1,329 billion USD, 10,2% growth 1,1 billion spent in acquisitions, since UE buy services Spendings: 69,5% equipments, 12,4% software, 18,1% services 2005 ( 51% were software, 25% services ) 6,6 % only business consultancy (International Data Corp.) HELPING WEB: Webdesign Market 6 millions Euro 100% percent growth every year No specialists formation (Kevin Software)

27 Netbridge Investments ; 3-5 Tower Offices, Pierre de Coubertin, sect.2 Bucharest, Romania fix: , fax: | | BLOG : blog.boom.ro; COMMUNICATION : comunicare.boom.ro ; PR : prbroker.ro ; MEDIA : youtube.com/BoomAdvertising NETBRIDGE INVESTMENTS srl subsidiary of NCH Group managing Boom Adveritising Lector : GAMULESCU Claudiu, HELPING WEB: Credit Cards 8,249 millions card registered in Romania 8,068 millions in LEI, other currencies Bucharest > over 25% market share ( june 2006 ) HELPING WEB: Internet Service Providers :980 local ISP HELPING WEB: ECDL : certificates, attnded HELPING WEB: Software & IT Services companies : over 8000 companies Big centers : Oracle, Siemens, Infineon, Alcatel, Microsoft, Nokia

28 Netbridge Investments ; 3-5 Tower Offices, Pierre de Coubertin, sect.2 Bucharest, Romania fix: , fax: | | BLOG : blog.boom.ro; COMMUNICATION : comunicare.boom.ro ; PR : prbroker.ro ; MEDIA : youtube.com/BoomAdvertising NETBRIDGE INVESTMENTS srl subsidiary of NCH Group managing Boom Adveritising Lector : GAMULESCU Claudiu, HELPING WEB: Qualified personnel 5000 new students qualified every year Brainbench > 1 st place in Europe as programming skills Affected by Digital Divide HELPING WEB: Romania is Top 10 growth rate in World IT World Information Technology and Services Alliance - WITSA/Global Insight - Digital Planet 2006

29 Netbridge Investments ; 3-5 Tower Offices, Pierre de Coubertin, sect.2 Bucharest, Romania fix: , fax: | | BLOG : blog.boom.ro; COMMUNICATION : comunicare.boom.ro ; PR : prbroker.ro ; MEDIA : youtube.com/BoomAdvertising NETBRIDGE INVESTMENTS srl subsidiary of NCH Group managing Boom Adveritising Lector : GAMULESCU Claudiu, THANKYOUFORPATIENCE find presentation at claudiu.gamulescu.ro Netbridge Investments / Development ; 3-5 Tower Offices, Pierre de Coubertin, sect.2 Bucharest, Romania fix: fax:


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