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Attention. LIMITED –Allocate attention, switch among tasks; SELECTIVE –Direct search –Evaluate what is not currently in attention Properties of Attention.

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Presentation on theme: "Attention. LIMITED –Allocate attention, switch among tasks; SELECTIVE –Direct search –Evaluate what is not currently in attention Properties of Attention."— Presentation transcript:

1 Attention

2 LIMITED –Allocate attention, switch among tasks; SELECTIVE –Direct search –Evaluate what is not currently in attention Properties of Attention

3 Today...limited What can we say about how attention is allocated? What mechanisms do you use to protect the limited resource of attention? How do you solve the problem that attention is limited?

4 Allocation Sperling & Melchner: Arrays flash by one at a time, 240 ms each: subjects are to name the location and identification of the two digits on each trial Subjects do better if told whether the digits will be in the inner or outer circle of characters.

5 Question: Is attention always allocated the way that you want?

6 Of course not! What happens that prevents you from allocating attention? In general we could say that there is distraction from without and distraction from within.

7 Allocation: distraction from without Sudden, high intensity stimuli in the periphery Certain types of stimuli (that aren’t sudden or high intensity) naturally draw attention (examples?)

8 Question: what strategies do you employ to avoid distraction?

9 Demonstration Ask them “How many windows are in your house or apartment?” When they answer, note whether they look off into the distance, or keep their gaze on you.

10 Gatekeeper Strategy 1: Avoid distracting stimuli. Faces are socially important, & it’s hard not to attend to them.

11 Strategy 2: Habituate With continued exposure, distracting stimuli no longer demand attention. This is more effective for stimuli that don’t change much; e.g., harder to habituate to music than a refrigerator hum. BUT complexity is not so important

12 If this painting were behind me as we were having a conversation, you would habituate, because it’s static.

13 Even this simple scene would be distracting because of the motion

14 Strategy 3: admit some stuff, not others Next class we’ll talk in more detail about how much the gatekeeper can really evaluate about the stimulus What is the most distracting auditory stimulus?

15 Allocation: distraction from within

16 Wegner demo

17 Wegner theory Operating process: seeks mental contents consistent with what you want to think about (no white bear) Monitoring process: searches for mental contents that you are NOT supposed to think about (white bear)—this is a warning system that mental control is about to fail. Operating process demands attention, but monitoring doesn’t; thus if you’re distracted, or tired, operating can’t work, but monitoring can.

18 Allocation summary In order to allocate attention as you desire, you must maintain its focus. Distractions may come from outside (stimuli in environment) or inside (your own thoughts). The cognitive system has strategies to maintain allocation to the desired targets.

19 Limited attention: problem 2 Problem 1 was distraction—your desired allocation gets messed up. Problem 2 is the very fact that attention is limited—you can’t do everything you want to do. How does your system deal with that problem?

20 When can you go on “auto- pilot?”

21 Reduction in demands w/ practice Automatic Little or no attentional cost With or without intention Not affected by motivation Can happen w/o awareness Attentional cost Occurs only with intention Affected by motivation Only with awareness Controlled

22 Training to automaticity: Shiffrin & Schneider (1977) What effect will # of figures on each card have on errors?

23 Results: Number of figures on each card Errors Early in training

24 Results: Number of figures on each card Errors After 2100 trials Early in training

25 Spelke, Hirst, & Neisser Sought automaticity for more complex tasks Subjects read stories while they took dictation Initially,huge interference An hour-long session, 5 days/ week, for six weeks Developed automaticity.

26 Example of automatic process: reading Name the ink colors. Example: “Lion” say “red”

27 LIONBEARTIGER LION LIONLION BEAR BEAR TIGER BEARTIGER LION TIGER LIONBEARTIGER LIONBEARLIONLION BEAR LIONTIGER BEAR TIGER LIONTIGER LION

28 GREENREDREDGREEN LIONGREEN BLUEBLUE REDREDGREENBLUE GREENREDGREENRED BLUEGREENREDBLUE BLUE REDBLUEGREEN BLUEGREEN RED GREEN

29 THE POINT Reading is automatic and therefore happens without intention: even when you don’t want it to happen, it does. This phenomenon is limited by context: e.g, stoplight. cf interference in sports...

30 Summary Attention is limited To deal with this limitation, we allocate it, and we make frequently practiced tasks automatic In trying to allocate attention, there are potential distractions, both internal and external We have strategies for dealing with these


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