Presentation on theme: "The birth of a new beast BITRE COLLOQUIUM 2008. Tiger Aviation – Overview."— Presentation transcript:
The birth of a new beast BITRE COLLOQUIUM 2008
Tiger Aviation – Overview
Tiger Airways Pte Ltd based at Singapore’s Changi International Airport, was established in December 2003 and commenced operations in September 2004 as Singapore's first low-cost carrier and remains the only true LCC in the region – 5 million passengers have flown on Tiger Tiger Airways Australia obtained it’s own Air Operator’s Certificate (AOC) in November 2007 and commenced operations shortly thereafter. It is 100% owned by the Tiger Aviation Group (“Tiger”) * Tiger currently serves 15 cities across Asia within a range of four-hour flying radius of Singapore using its 8 Airbus 320 aircraft and 13 points in Australia out of its Melbourne hub with 4 Airbus 320s Tiger aims to bring the low cost / low fares revolution to the fastest growing and most populous region in the world by adopting a low fares and high volume positioning approach Incheon Tiger Airways, South Korea, to be established later this year *Tiger Aviation is the holding company of both Tiger Airways Pte Ltd and Tiger Airways Australia
Recent Highlights More than 3 years of operations and carried in excess of 5 million passengers Network from Singapore expanded to include additional services to Mainland China, India, Australia and Malaysia Tiger Airways is the biggest low cost airline to mainland China (by passengers carried) Fleet of new aircraft increased to 12 in service with a further 60 deliveries scheduled through to 2016 Widest geographic coverage in Asia Pacific with single fleet type and ETOPS long-range services Several industry leading product innovations increasing ancillary revenues including flight ‘combo’s’ – allowing passengers to book flights from Singapore to Melbourne via Darwin (for example) CAPA Award for Best Low Cost Airline in 2006 Passenger numbers increased by 50% in FY2007/08 Pilot Cadet Training Scheme in Australia to be launched
The most extensive LCC network across Asia Pacific Serving a market of over 3Bn people as at June 2008
Tiger Aviation – Disciplined Low Cost Carrier
The ‘ Ryanair ’ of Asia Low fares Point-to-point flights Direct sales only using internet Strong brand penetration World class operating standards Single aircraft type Low cost operations No frills Disciplined short-haul operations
Strategic Positioning “Ryanair in Asia”, low cost through aggressive cost control Low fares, high volume positioning Group structure to allow regional growth - New base every months All economy, high seat density using a single fleet of A320 aircraft Frontline staff pay tied to productivity with lean, efficient management No interlining, connecting services, codeshare or full service perks Direct sales distribution plan using only the Tiger Airways website and the call centre – over 90% of sales over the web Growing Ancillary Revenues Outsourced non-core activities High aircraft utilisation
Solid Operational Performance
A Growing Tiger
Rapidly Growing Network Financial Year 2008/09 Incheon Tiger Airways to be established Tiger Airways Australia – linking 13 points in all states Tiger Airways Singapore – Linking 15 points across Asia A total of 28 destinations in 11 countries 12 aircraft with 60 on firm order January 2005Summer 2006 Now
Tiger Aviation – Well Positioned
Network Development Opportunities - Singapore Huge Market potential – 3Bn catchment China1.3 billion India 1.1 billion Indonesia232 million Philippines89 million Vietnam87 million Thailand63 million Malaysia27 million Within 2.5 hours of Singapore –122 compatible airports –30 cities in excess of 500,000 –19 cities in excess of 1,000,000 Within 2.5 – 5.0 hours of Singapore –241 compatible airports –98 cities in excess of 500,000 –72 cities in excess of 1,000,000 Using the LCC terminal at Changi with lower costs and higher levels of operational efficiency Singapore is the ideal hub location to expand Tiger’s regional business with significant populations and infrastructure already present in the SE Asia region Further growth In frequency & market penetration Indonesia Expected to be liberalised Major expansion Planned for Malaysia 2008 Liberalisation of ASEAN market
Network Development Opportunities - Australia Tiger is only carrier in the ultra low cost segment establising a foothold in the market with strong load factors in the first 6 months of operations and Australia presents significant potential for a true LCC Melbourne Base load factors over 80% 2 nd Hub Will increase geographic coverage A319 aircraft Opens up smaller/ regional airports Planned growth To 5 hubs within 5 years Potential fleet could Number 30 aircraft By 2016
Network Development Opportunities - Korea Korea will easily assist Tiger in expanding to previously blocked markets considered high in yield and ripe for low cost carrier development in NE Asia giving access to East Coast China and Japan Potential to Grow into Domestic market No limits on Growth At Incheon Airport High cost Asiana and Korean Airlines Huge markets in Northern & Eastern China and Japan Good mix of Leisure & VFR traffic Fully liberalised High yield Korea- Japan market
How do we achieve this growth?
Fleet Strategy High utilisation – up to 14 hours per day Night flying to increase utilisation Routes up to 5 hours radius from base airports One type of aircraft : Airbus 320 family –A320 on denser routes and Asian network –A319 to develop regional links combating high fares of regional airlines in Australia Many of the new aircraft on order can be switched to smaller A319, if necessary
Fleet Expansion –72 aircraft in Tiger Airways fleet by 2016 –Deployed in operating bases across Singapore, Australia, Korea and additional Asian bases –Investment in aircraft exceeds US $ 4.3bn
Tiger Aviation – What ’ s next?
With rising fuel costs the incumbent airlines are scrambling to reduce costs after years of excessive profits. Other major airlines are grounding aircraft, reducing or pulling out of routes Tiger Airways Australia has the lowest cost base and is the low fare market leader Tiger Airways has a fantastic opportunity to fill the gap left by the incumbents especially to more regional areas. Exploring all opportunities to operate International Services utilising Australian based crews and aircraft Overview of the market in Australia
Overview of the market in SE Asia Tiger Airways is the only low cost airline to operate in all of the world’s leading growth markets (India, China and SE Asia) Concept of low fare airlines remains relatively new to Asia, with less than 5% of current passengers travelling on low fares, majority of Asians have never flown but are becoming more confident about travel Traditional services typically operated by full service carriers using wide bodied aircraft between major airports with relatively low frequency. Regulatory barriers are greater than in Europe or North America but are slowly being through the ASEAN Roadmap
The next opportunity – North Asia Incheon Tiger Airways Tiger Airways will be first major low cost carrier to be established in North East Asia The region has some of the strongest growth economies in the world and access to key growth markets on China’s East Coast – 1 billion people live within 2 hours flying time of Incheon. Korea has liberal agreements with China and Japan (with restrictions on some metros such as Tokyo) Traffic rights are also expected to be available to existing Tiger Airways destinations such as Macau and Clark (The Philippines).
Over 3 Billion opportunities Populations China1.3 billion India1.1 billion Indonesia242 million Philippines87 million Vietnam83 million Thailand64 million South Korea 50 million Australia20 million Singapore 4 million
Tiger Aviation – Summary
Tiger Aviation – In Summary Tiger Airways is and will continue to be an important part of the Australian aviation market. Real competition has finally arrived and the winners are the Australian traveling public – they want our low fares. Tiger Airways is committed to long term growth across the Asia Pacific region, supported by a firm order of 60 additional aircraft by The low fare revolution has arrived in Australia and its here to stay !