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Www.toftigers.org Julian Matthews, Chairman Travel Operators for Tigers PRESENTATION Julian Matthews, Chairman Travel Operators for Tigers ITB March 2013.

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Presentation on theme: "Www.toftigers.org Julian Matthews, Chairman Travel Operators for Tigers PRESENTATION Julian Matthews, Chairman Travel Operators for Tigers ITB March 2013."— Presentation transcript:

1 Julian Matthews, Chairman Travel Operators for Tigers PRESENTATION Julian Matthews, Chairman Travel Operators for Tigers ITB March 2013

2 THE REALITY  India is a world ‘biodiversity’ hotspot  A ‘Magnificent Seven’ destination! (not just Tigers!)  Forests and Tigers declining fast  Tourism sprawl

3 THE TOFT BELIEF Nature tourism provides an invaluable platform to: * Support parks, buffer zones and local communities. * Provides an powerful deterent role * Can also play an important role in poverty eradication.

4 WHAT DOES IT NEED TO DO THIS?  A Ministry that understands and sets the ‘road map’ for nature tourism  A Travel industry that helps achieve better wildlife tourism  Local communities that benefit from tourism.

5 INDIA’s NATURE TOURISM REALITY Tourism exists in a ‘legal, policy & strategic’ vacuum Little vision, or legal provision for its conception and implementation Tourism at loggerheads with Parks/Forest Department Seldom employs locals for anything other than menial labour Poor interpretation and guiding Often poor wildlife experience and one species centric Lack of training and expertise

6 WHY DID THE TOURISM BAN HAPPEN? Private petition that went National Received initial Government approval The politics of tourism – Rich vs Poor The politics of science & poor tourism A massive missed opportunity?

7 SUCCESS THROUGH ECOTOURISM Each Mountain Gorillas earns $200k per year in permit fees alone to support parks. Indirect revenue is probably 30 times greater Kenya elephants worth $1M in tourism revenue in their lifetime – only OR $300 in poached ivory. What is a Tiger worth?

8 Tourism revenue accounts for 75% of South Africa’s National Parks Budget. (India its Negligible) Wilderness in South Africa can now generate 4X more dollars per acre than agricultural land. SUCCESS THROUGH ECOTOURISM

9 All forests in Government hands Got expertise and skills Got entrepreneurs and finance Got domestic market Massive demand for leisure IS INDIA BETTER PLACED to SUCCEED?

10 Machali in Ranthambhore worth US$130 million in direct revenue in her lifetime. Each Tiger generates US$1million per annum. B2, In Bandhavgarh generated US$30 million in direct revenue in 7 years. Maybe 5 times that in indirect revenue Madhya Pradesh raised US$7m in park fees in 2011/12. Twice as much as was given by own Tiger Authority. Already self sufficient. CAN INDIA DO THE SAME?

11 WHY TOURISM IS ALREADY SAVING THE TIGERS? ‘Values’ primary habitats as ‘economically viable zones’ over other extractive uses Tourism provides a deterrent force to grazers and poachers and pays for the privilege in park fees Proven rule of thumb - ‘If it pays – it stays’ Nature Tourism creates ‘pockets’ of well informed, questioning naturalists, conscious lodge operators and tourists, all who keep Park Director and staff on their toes. Media is a great ‘motivator’ and influencer

12 FACTS Most visited Parks have greatest tiger densities India has space for tigers. Only 3% of forests are protected. Parks are overflowing with tigers – buffers are sink holes Known tigers get veterinary attention

13 SO WHAT DO WE NEED TO DO AS TOUR OPERATORS? USE YOUR BUYING POWER !

14 eek out and engineer more Demand, seek out and engineer more holistic wildlife experiences Seek alternatives to the mainstream destinations India has over 500 parks and sanctuaries (& 43 Tiger reserves)

15 Work within Codes of Conduct Offer greater variety of wildlife & forest interaction Offer greater variety of wildlife & forest interaction (Walks, hides, bikes, birdwatching, villages) (Walks, hides, bikes, birdwatching, villages)

16 Use lodges identified as ‘Best Practice’ providers (use TOFT PUG Eco rating as buying guide)

17 WHAT IS TOFT DOING IN RETURN? Eco rating Audits continue Nature and driver Guide training course. Over 600 trained from Encouraging individual and collective action in the field for better community interaction Highlighting best practice. Biannual TOFT Wildlife Tourism Awards Advocacy with Government bodies Funded community projects in Corbett and Kanha

18 and 45 others from India India & overseas SOME OF OUR MEMBERS

19 YOU & TOFT Tell clients about TOFT and your support Tell your suppliers and providers you only use TOFT members and lodges Tell your suppliers and providers you only use TOFT members and lodges Mention TOFT in newsletters, brochures, PR etc Mention TOFT in newsletters, brochures, PR etc Capitalise on TOFT website links Capitalise on TOFT website links Be informed on current issues in Wildlife Tourism and at parks Be informed on current issues in Wildlife Tourism and at parks

20 HOW TOFT WILL HELP YOU Highlight you on website and literature Help raise your International profile Regular information to help your and your clients have a better and more enriching stay New website for direct sales enquiries Networking amongst membership

21 Placed in your ticket wallets Get printed this season TOFT - TRAVELLERS CODE

22 WEBSITE – A MARKETING TOOL

23 Your purchasing decisions are crucial for your long term future And critical that only ‘Good’ Tourism survives Because it can save Tigers and forests

24 Because this must not be THE END


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