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Pratham Institute for Literacy, Education & Vocational Training Overview and Future Plans 2012-2013.

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Presentation on theme: "Pratham Institute for Literacy, Education & Vocational Training Overview and Future Plans 2012-2013."— Presentation transcript:

1 Pratham Institute for Literacy, Education & Vocational Training Overview and Future Plans 2012-2013

2  In the present context of globalization, the demand for skilled and multi-skilled workers has increased.  Therefore in the context of developing countries, such as India, there is a critical need for quality skill development & training.  Between now and 2025 over 250 million young people will enter the Indian workforce. (ISB Insight, Volume 9, Issue 3)  Only 5% of youth aged 20-24 have obtained vocational skills through a formal training system (GoI, Press Information Bureau)  In order to prepare youth for the demands of the job market, India needs to:  Expand vocational training and skill development for high growth sectors.  Set standards for training to ensure quality and provide accountability.

3 To create sustainable programs for training and retraining of youth for employability or entrepreneurship including vocational skilling, job placement and the creation of enterprises.

4 Pratham Institute Internal Capacity Building Vocational Training Industry Specific Training Employment Readiness Training Education for Education for Read India Volunteers Employment Readiness for Non-volunteers This presentation focuses on the Vocational Training wing under Pratham Institute

5 Industry-Specific Vocational Training Employment Readiness Training Target Profile Youth from semi-urban & rural areas. Volunteers Read India youth volunteers teachers from rural, urban and semi-urban areas. Non-Volunteers Potential youth entrepreneurs and students from mainly rural and slum areas. Youth Trained in 2011-2012 1,200 trainees45,000 Read India volunteers.2,000 trainees Program Description Industry Specific Training in different sectors such as Construction, Hospitality, Automobiles and Nursing. Digital Literacy, Education and Soft Skills Training, Beautician Training, Hardware Training, Tailoring, Desktop Publishing and Tally. Locations Maharashtra, Andhra Pradesh, Chhattisgarh, Rajasthan, Bihar, Madhya Pradesh. 17 States across IndiaMaharashtra, Chhattisgarh, Madhya Pradesh.

6  Rekha always dreamt of a career in IT, but being the eldest of 7 children, she could not afford access higher education.  She learned about Education for Education (EFE)’s digital literacy program and upon completion of the training became an Entrepreneur in her rural village in Rajasthan.  She soon became the highest performing EFE Entrepreneur in the state, and was given space to run her center by the Gram-Sarpanch,.  She is committed to social responsibility, understanding the shortcomings of students like herself; she charges her students on a range of Rs. 200-1,000 based on affordability.  She is now a familiar face “Rekha Didi” in her village, and is committed to helping EFE spread.  Rekha now dreams of opening a successful computer center of her own, once the agreement with Pratham ends. “ I am very proud to be supporting my family financially and helping students like me.”

7  Kalpesh was born in a slum in Govandi, Mumbai.  He was orphaned at the age of 11, leaving him and his two brothers in the care of his grandmother.  He planned to take up a job to help the family on completion of Grade 10, however faced difficulties in gaining employment.  His grandmother met a Pratham mobilizer and enrolled him in the Foundation Employment Readiness Course.  The course has helped him improve his English, Math & Computer Skills.  Through the course he has also made new friends, and sought counseling and advise from center staff; developing him into a confident young man.  On completion of the foundation course with Pratham, Kalpesh got a job as an Office Assistant in the election department of MMC.  He now earns a stipend of Rs. 4,500 a month, and is not only self-reliant, but is able to help support his family.

8 PROGRAM DETAILS Industry Specific Training

9  To improve the income generation opportunities of youth.  To Provide industry-specific training to unemployed and underemployed youth.  To meet the labor demands of high-growth sectors in India.  To provide vocational training as an alternative to formal education.  To help youth build confidence and develop the soft skills needed to succeed in the professional world.

10 Courses Masonry, Barbending, Formwork/Carpentry Duration: 3 months Number of Centers: 2 Location: Maharashtra Knowledge/Placement Partner: L&T Registration: Under the Skill Development Initiative Scheme Eligibility Criteria: Minimum 5 th -9 th pass Age 18-30 Course Fees: Registration – Rs. 500 Meals + Accommodation – Rs. 3,000  Students get a stipend of Rs. 3,750 on successful completion of 3 months training (i.e. Rs.50/- per day)

11 Courses: Bakery, F&B & Housekeeping Duration: 3 months Number of Centers: 7 Location: Maharashtra, Chhattisgarh, Rajasthan & Andhra Pradesh Knowledge Partner: Taj Group Placement Partners: Taj, IHM Aurangabad, Best Western, Mirador and many others. Registration: Under the Skill Development Initiative Scheme Eligibility Criteria: Minimum 8 th Pass Age 18-30  Fees structure: Course Fees – Rs. 10,000 Accommodation – Free, Foods – 4,500 Upfront payment – Fees - Rs. 3,000 Foods – Rs. 4,500 Remaining fees in a monthly installments

12 A structured centralized placement team was put in place 12

13 Courses: Motor Mechanical for Heavy Vehicles, Light Vehicles & Driving Duration: 4 months Number of Centers: 2 Location: (Kolhapur) Maharashtra, (Bina) Madhya Pradesh Knowledge Partner: BPCL, Tata Motors (In Process) Placement: Local Auto Service Centers & Garages Eligibility Criteria: Minimum 4 th Pass Age 18-30  Course Fees – a) Motor Mechanic - Rs. 7,500 + Meals & Accommodation – (3 months) b) Driving - Rs. 2,000 (1-Month, Licence charges Extra)

14  Nursing Courses: Bedside Assistant Duration: 3 months Classroom Training – 1 month Practical Training (hospital/nursing home) – 2 months Number of Centers: 2 Location: Maharashtra, Knowledge Partner: K.E.M. Hospital (In Process) Certification: K.E.M. Hospital Practical Training: Pride India Hospital Eligibility Criteria: Minimum 8 th Pass Age 18-30 Course Fees – Rs.6,000/- Extra cost for Meals – Rs. 3600 Accommodation – Free


16 Education for Education (Volunteers) Strengthening the Read India program through engagement of volunteers. To train rural youth volunteers in basic digital literacy, English and soft skills. Creating village-level entrepreneurs who can run and sustain computer centers. Micro Enterprise Training (Non-Volunteers) Franchise Programs for aspiring entrepreneurs to set up their own Employment Readiness and Beauty Training Centers Training provided to youth in Employment Readiness, Tailoring, Desktop Publishing and other courses.

17  To strengthen the “Read India” program through sustenance of volunteers.  To educate rural youth with basic digital literacy, English and soft skills.  Placing participants of the program on a database accessible to potential employers for improved employment opportunities.  Creating village-level entrepreneurs who can run and sustain computer centers.

18  Digital Literacy  English 1Enterpreuner with 2 laptops implements EFE’s Digital Literacy Program. Each entrepreneur operates in 2 sub-clusters (10 villages) on alternate days. 2 volunteers use each laptop for 1 hour. 40 volunteers undergo a 100 hour digital training. 1 Single large center where the program is deployed. Students come to the center weekly to learn English for 3 hrs from a hired English teacher. Block Model Similar to the Block Model. Several smaller scale centers within each block. Mini Block Model Decentralized set up where Pratham Block and Cluster level staff teach volunteers in each village. Lessons are held weekly for 2 hrs in each village. Dispersed Model

19  To identify and support entrepreneurs across India  To provide youth with basic conversational English, digital literacy, self-management and professional skills.  To help youth build the confidence necessary to enter the professional world.

20 Courses Offered: English, Digital Literacy, Self-Management & Professional Development and Beauty Duration: 120 Contact Hours, Computer-based & Lecture-based sessions Number of Centers: 22 Location: Maharashtra, Madhya Pradesh, Chhattisgarh  Model  Centers Potential Franchisees in rural India are invited to attend entrepreneurial training. Entrepreneurs are then selected based on their experience, risk behavior and business plan. Selected Entrepreneurs are given a start-up loan which they must pay back over 3 years. An Employment Readiness Center is opened by the entrepreneur.

21 Franchise Model  Franchise model adapted from the Employment Readiness franchise model  People who have undergone some Beautician training and have a desire to become entrepreneurs, are identified and assessed  Entrepreneurs are trained in our methods and processes for 2-3 days  Selected entrepreneurs can start a training-cum-service center under the name ‘Pratima’ Beauty Parlours  14 entrepreneurs selected to date with the plan to expand to 100 franchises over the coming year 21

22  4 Pratham-run centers in Tier 2 cities in Maharashtra.  Moving towards a self-sustainable model, with expenses met from fee revenue  Centers offer the Employment Readiness Program, as well as:  Maharashtra State Government IT course – MSCIT.  NCVT certified skilling courses – basic and advanced beauty training, hardware training, networking, fashion designing.  Approximately a third of students are placed in industries such as retail, telecommunications, banking etc.  Many students proceed to take up higher education upon completion of ERP courses.


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