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FotoSoft Presented by: Ivana Ozeg, MBA, Rotoplast Jana Ziljak Vujic, PhD, FotoSoft Protection of Product Originality in Flexible Packaging &

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Presentation on theme: "FotoSoft Presented by: Ivana Ozeg, MBA, Rotoplast Jana Ziljak Vujic, PhD, FotoSoft Protection of Product Originality in Flexible Packaging &"— Presentation transcript:

1 FotoSoft Presented by: Ivana Ozeg, MBA, Rotoplast Jana Ziljak Vujic, PhD, FotoSoft Protection of Product Originality in Flexible Packaging &

2 TOPICS: What is INFRARED ESIGN ® ? INFRARED PACKAGING – new brand in the world of printed packaging INFRARED PACKAGING – application and advantages Examples June 6th, 2012 World Packaging Days:: INFRAREDESIGN® | ROTOPLAST :: 2

3 INFRARED ESIGN ® Revolutionary change in the perception of printing and design 3 June 6th, 2012 World Packaging Days:: INFRAREDESIGN® | ROTOPLAST ::

4 INFRARED ESIGN ® new horizon and perception invention unique in the world, patent awarded with over 30 prizes from US across Europe (London, Geneve, Moscow) to Taiwan INFRAREDESIGN enables: creation of invisible security elements on any printed matter control of visible and invisible information designing of double image in the same picture: one visible in daylight ( nm) and other independent hidden image visible in near infrared light ( nm) design of hidden graphics design of double image, double portrait, double text New view on the brand/product protection issues Double security 4 June 6th, 2012 World Packaging Days:: INFRAREDESIGN® | ROTOPLAST ::

5 INFRARED ESIGN ® awards 5 June 6th, 2012 World Packaging Days:: INFRAREDESIGN® | ROTOPLAST ::

6 INFRARED ESIGN ® awards 6 June 6th, 2012 World Packaging Days:: INFRAREDESIGN® | ROTOPLAST ::

7 INFRARED ESIGN ® awards 7 June 6th, 2012 World Packaging Days:: INFRAREDESIGN® | ROTOPLAST ::

8 INFRARED ESIGN ® benefits in printing: simple implementation by using standard printing inks and traditional printing methods and machines - revolutionary in security printing without any extra procedures or printing phases Even the pressman himself doesn’t need to know that print contains the hidden infrared message! printing by all printing techniques (flexo, rotogravure, offset printing...) printing on various materials: paper, canvas, textile, leather, ceramic, glass, metal, plastic We can offer print on: PET, PAP, self adhesive PAP, PP, PA, PVC, PPLL, PE... cannot be scanned or copied - by transition through RGB the IRD message is lost 8 June 6th, 2012 World Packaging Days:: INFRAREDESIGN® | ROTOPLAST ::

9 INFRARED ESIGN ® Daylight – Infrared light 9 June 6th, 2012 World Packaging Days:: INFRAREDESIGN® | ROTOPLAST ::

10 INFRAREDESIGN Daylight – Infrared light Z - Infrared nm IR-B nm NIR / IR-A nm MWIR, IR-C Mid Wavelength Infrared / IIR Intermediate Infrared 3000 – nm LWIR, IR-C Long-Wavelength Infrared / Thermal Infrared nm – nm Passive picture IR-C IR-BF IR FAR IR nm – 1mm (10 6 nm) Milion nm Forward looking Infrared / Far Infrared laser June 6th, 2012 World Packaging Days:: INFRAREDESIGN® | ROTOPLAST ::

11 INFRAREDESIGN spot – pantone colours: IR nm June 6th, 2012 World Packaging Days:: INFRAREDESIGN® | ROTOPLAST ::

12 INFRARED ESIGN ® benefits for manufacturers: creation of superior brand protection with easy identification of security simple implementation in all existing designing solutions - enrichment of design with double information protection of wide range of products by simple implementation on its packaging Individualization by edition, time and place implementation in barcodes - INFRAREDESIGN colored barcode protection - by scanning or coping IRD message is lost, product is rejected by barcode reader 12 June 6th, 2012 World Packaging Days:: INFRAREDESIGN® | ROTOPLAST ::

13 INFRARED ESIGN ® monitoring and quality control: simple and quick checking with our ZRGB camera with two screens: daylight and infrared simultaneously two screens, one that shows human-eye view (standard colour cam) and the other which shows INFRARED ESIGN ® IR view simple and quick validation by any camera with infrared source (video camera night view, security cameras, barode reader) 13 June 6th, 2012 World Packaging Days:: INFRAREDESIGN® | ROTOPLAST ::

14 INFRARED ESIGN ® visibility tools – DUAL camera Patented invention Enables capturing images both in IR and standard mode using specialy developed software Same resolution and image format Crosscheck of INFRARED ESIGN in the phase of production, during the printing process as well as future control on shelf in stores Customer receives dual cameras Possibility of recording – momentary checking and later on review and analysis 14 June 6th, 2012 World Packaging Days:: INFRAREDESIGN® | ROTOPLAST ::

15 INFRARED ESIGN ® visibility tools – DUAL camera 15 June 6th, 2012 World Packaging Days:: INFRAREDESIGN® | ROTOPLAST ::

16 INFRARED ESIGN ® added value at low cost Printing in the same conditions; same printing machines, standard colors, existing technology, standard printing forms No further investments in technology and infrastructure – use of existing processes Simple and efficient IR camera control 16 June 6th, 2012 World Packaging Days:: INFRAREDESIGN® | ROTOPLAST ::

17 Why INFRARED ESIGN ® ? superior brand protection at low cost simple implementation new marketing and promotion possibilities new product positioning design enrichment with double information 17 June 6th, 2012 World Packaging Days:: INFRAREDESIGN® | ROTOPLAST ::

18 Legal vs. Counterfeit market: According to estimates by the Counterfeiting Intelligence Bureau (CIB) of the International Chamber of Commerce (ICC), counterfeit goods make up 5 to 7% of world tradeCounterfeiting Intelligence Bureau A report by the Organisation for Economic Co-operation and Development (OECD) states that up to $200 billion of international trade could have been for counterfeit and pirated goods in 2005, and around $250 billion in Other estimates conclude that a more accurate figure is closer to $600 billionOrganisation for Economic Co-operation and Development 7% of the World trade is in Counterfeit goods: + pharma sector (10%) + music + software + luxury goods + toys + auto industry 18 June 6th, 2012 World Packaging Days:: INFRAREDESIGN® | ROTOPLAST ::

19 INFRARED ESIGN ® : superior technology in relationship to methods currently marketed to fight counterfeit markets 19 June 6th, 2012 World Packaging Days:: INFRAREDESIGN® | ROTOPLAST ::

20 INFRARED ESIGN ® possibilities for implementation – industries and markets beverages confectionary milk products pasta coffee, … Food Industry Fashion Cosmetics Pharma- ceutical Other 20 June 6th, 2012 World Packaging Days:: INFRAREDESIGN® | ROTOPLAST ::

21 INFRARED ESIGN ® industry implemenation 21 June 6th, 2012 World Packaging Days:: INFRAREDESIGN® | ROTOPLAST ::

22 INFRARED ESIGN ® industry implemenation 22 June 6th, 2012 World Packaging Days:: INFRAREDESIGN® | ROTOPLAST ::

23 INFRARED ESIGN ® industry implemenation 23 June 6th, 2012 World Packaging Days:: INFRAREDESIGN® | ROTOPLAST ::

24 INFRARED ESIGN ® industry implemenation 24 June 6th, 2012 World Packaging Days:: INFRAREDESIGN® | ROTOPLAST ::

25 INFRARED ESIGN ® industry implemenation 25 June 6th, 2012 World Packaging Days:: INFRAREDESIGN® | ROTOPLAST ::

26 INFRARED ESIGN ® industry implemenation 26 June 6th, 2012 World Packaging Days:: INFRAREDESIGN® | ROTOPLAST :: INFRAREDESIGN ® SECURITY as highlited text: 1. “Bull” 2. “left drawing of a Bull” 3. “DRINK”

27 Fashion Industry 27 June 6th, 2012 World Packaging Days:: INFRAREDESIGN® | ROTOPLAST ::

28 Pharmaceutical Industry 28 June 6th, 2012 World Packaging Days:: INFRAREDESIGN® | ROTOPLAST ::

29 JGL example Problem: Counterfeiting of Aqua Maris products in Russian market. Individualization of every product series of Aqua Maris separatly in Visual Human View and in Infrared Easy identification of secured product in supply chain. Results: 18% less counterfeits 29 June 6th, 2012 World Packaging Days:: INFRAREDESIGN® | ROTOPLAST ::

30 INFRARED ESIGN ® color barcode, QR code readable to all barcode readers can not be scanned or copied, by scanning or coping IRD message is lost counterfeit packaging will be rejected by the barcode reader 30 June 6th, 2012 World Packaging Days:: INFRAREDESIGN® | ROTOPLAST ::

31 ...so why choose INFRARED ESIGN ® ? Presents a new standard and brand in print and design Enriches the existing design with double information Generates added value and a new sense of security Standard printing conditions, standard colors, standard printing forms – tested and proved Simple and effective control – DUAL CAMERA 31 June 6th, 2012 World Packaging Days:: INFRAREDESIGN® | ROTOPLAST ::

32 INFRARED PACKAGING – application and advantages Security Brand protection Double information posibility in design Promotion and marketing 32 June 6th, 2012 World Packaging Days:: INFRAREDESIGN® | ROTOPLAST ::

33 Contact information Rotoplast d.o.o. Poduzetnička 7 - Kerestinec Sv. Nedjelja Croatia (Hrvatska) Internet: June 6th, 2012 World Packaging Days:: INFRAREDESIGN® | ROTOPLAST ::


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