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Oregon’s Outreach Strategies Reaching Communities of Color Oliver J. Vera, MBA Community Partner and Outreach Program Manager Oregon Health Authority January.

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Presentation on theme: "Oregon’s Outreach Strategies Reaching Communities of Color Oliver J. Vera, MBA Community Partner and Outreach Program Manager Oregon Health Authority January."— Presentation transcript:

1 Oregon’s Outreach Strategies Reaching Communities of Color Oliver J. Vera, MBA Community Partner and Outreach Program Manager Oregon Health Authority January 19, 2015

2 We will cover The Program Materials in Spanish Promotion and Marketing Immigration Law – Public Charge and Eligibility Based on Citizenship Status The System Does Not Meet the Need 2

3 The Program Our Mission: “Train and empower diverse Community Partners to help Oregonians of all backgrounds to access public and private health coverage” 3

4 Our Team Oregon Health Authority 8 Regional Outreach Coordinators, 1 Provider Campaign Coordinator, 1 Community Engagement Coordinator Assistors and Network of Community Partners Over 230 contracted partner organizations statewide –Network of over 730 certified Application Assistors 4

5 5

6 Understanding our Community Partners Organizations include: Health care providers (clinics, hospitals, medical groups) Community-based nonprofit programs Public health departments School districts & educational programs County jails Statewide organizations 6

7 Looking further for Partners Mexican and Guatemalan Consulates –Consulado Movil, Bi-National Health Week, Secretaria de Salud de Mexico(Secretariat of Health of Mexico) Minority Business Associations –Somali American Council of Oregon Small Businesses –Panaderias, tienditas, fabric stores 7

8 Regional Collaborative Meetings What: County-level meetings Regional Outreach Coordinators share system and policy updates, foster networking and collaboration and troubleshoot issues When: Monthly Where: Each of Oregon’s 36 counties (26 locations) Who: Community Partners, Agents, DHS, and other stakeholders 8

9 Population-Specific Collaboratives Requested by partners Networking opportunity Ability to discuss what is working and explore challenges –Latino Collaborative (webinar, statewide) –Inmate Transition Collaborative (webinar; statewide) –LGBTQ Collaborative (webinar; statewide) –Tribal Collaborative (webinar, statewide) 9

10 Identify official leaders, community leaders, and unofficial leaders Never assume anything Get involved - Become part of the community Start and guide the conversation If you don’t know, ask! It will prevent misunderstandings 10 Understanding Our Communities

11 Always follow up Be open, empathetic, respectful, mindful, sincere, genuine, flexible, etc. Share your own culture or experience Allow time for change to take place Listen, listen, and listen 11

12 Promotion and Marketing – Take Risks Soccer Tournament –Over 10,000 in attendance over a 3 day period. 6,500 unique contacts Create value and sell it –Earned media –Media Firm Treat it like a business –Make it personal 12

13 Latino Campaign Market Saturation Lara Media Services –Latino owned – Founded by Victoria Lara in Register as a double minority owner and disadvantage business –The most prestigious, awarded, and recognized Latino Media Firm in the Northwest Access to television, radio, newspapers, and social media; all based on our relationship and trust 13

14 Latino Campaign - Television 14 Univision (several occasions throughout the year) Reach out to 400,000 households Local community TV station Reach out to ~10,000 households

15 Latino Campaign - Radio Radio Spots - several interviews or informational segments yearly –La Gran D 610 AM (Southern Oregon) –La Campeona 880 AM –La Pantera 940 AM –La Bronca 1240 AM (Central Oregon) –La Gran D 1520 AM –El Rey 93.1 FM –La Zeta 94.3 –Radio Movimiento 95.9 FM (Targets farmworkers) Audience 30, ,000 15

16 Creating Materials Translate all materials - including websites –Linguistically and culturally appropriate – not Google translate etc. No need to translate –Ensure materials are culturally appropriate –Meet specific population’s needs Produce relevant materials to address needs/concerns Establish a translating and/or reviewing process –Involve community partners, stakeholders, and clients in reviewing process and listen to their feedback. It builds trust. –It is highly recommended for reviewers to be fluent or native speakers Maximize resources and your opportunity –Produce bilingual materials (English – any other language) 16

17 17 Latino Campaign

18 African American Campaign 18

19 Tribal Campaign 19

20 Asian American Campaign 20

21 21

22 22

23 LGBTQ 23

24 Immigration Law – Public Charge Public Charge …IS A TERM USED by U.S. immigration officials to refer to a person who is considered primarily dependent on the government for subsistence, as demonstrated by either receipt of public cash assistance for income maintenance or institutionalization for long-term care at government expense. Where this consideration applies, an immigrant who is found to be "likely... to become a public charge" may be denied admission to the U.S. or lawful permanent resident status. 24

25 25

26 26 Immigration Law – Eligibility based on citizenship status

27 27 Immigration Law – Eligibility based on citizenship status

28 28

29 The System Does Not Meet the Community Need All Oregonians can apply and access for Health Care –Not true. Not all Oregonians can apply and access Health Care No Google translator or similar tools Challenges with HealthCare.gov and CuidadodeSalud.gov –I.D. Proofing (limited or not credit history) –Mixed status families –Unaccompanied Youth –New immigrants 29

30 The System Does Not Meet the Community Need 30 Directed assistors and applicants to OregonHealthCare. gov –To complete the fillable PDF –Paper application

31 The Impact of Our Program Our community partners were successful in reaching out to hard to reach populations Our program was exceptionally successful in reaching out to the Latino community and other minorities Brought the Oregon uninsured rate down to 5% Community organizations built trust in the community Served the often overlooked populations 31

32 The Bottom Line “We are committed to our Community Partners and clients. Our outreach strategies build coalitions, establish trust, and empower communities. As a result we develop a stronger and healthier Oregon.” 32

33 Contact Information Oliver J. Vera, MBA Manager Community Partner and Outreach Program Office of Client and Community Services Medical Assistance Programs Oregon Health Authority


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