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Persona #1 : “Tiffany” 22 year old female Millennial Suburban, 2 parent household Just graduated from Bowdoin, job searching Single, in a relationship.

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Presentation on theme: "Persona #1 : “Tiffany” 22 year old female Millennial Suburban, 2 parent household Just graduated from Bowdoin, job searching Single, in a relationship."— Presentation transcript:

1 Persona #1 : “Tiffany” 22 year old female Millennial Suburban, 2 parent household Just graduated from Bowdoin, job searching Single, in a relationship with boyfriend Caucasian Medium health literacy No health conditions other than still has Freshman 15” Family history of obesity and heart disease Smart phone, Ipad & MacBook Air Very social, eats out a lot & frequents bars

2 Tiffany Scenario Tiffany just came home from a night out after a couple of drinks. She flicks on the TV before bed to watch Jimmy Kimmel. Jimmy is interviewing Jennifer Lawrence about the latest Hunger Games movies and what she had to do to stay in shape. Jennifer mentions that her blog is on

3 Persona #2 “José” 19 year old Millennial Hispanic (ESL in elementary school) Urban, single parent not too fluent in English Just graduated high school, gap year Lives at home with mom Works at 2 part-time jobs (Chili’s waiter, MVP sports) Hooking up with many girls Low Health literacy Past history of STD Smart phone, desk top at home Plays “pick-up” basketball at high school, frequents local gym to lift weights

4 Jose Scenario Jose is walking to the gym and checks his instagram. His buddy has posted a photo of himself and tagged Jose thinks he can easily win this contest To participate in the contest and post his own photo, Jose follows ABC health on instagram.

5 Persona #3: “Chloe” Tiffany’s 25 year old cousin Caucasian Lives in South End with fiancé Night time Tufts MPH program Working at WilmerHale law firm as a paralegal Very health literate, vegetarian, only shops at Whole Foods Yoga and trains for marathon (addicted to exercise as a result of mother’s health scare and family weight issues) Anemia, asthma, thinks she is gluten-intolerant Smart phone, fit bit, Dell laptop, & mini iPad

6 Chloe’s Scenario It is Friday night. Chloe is watching Orange is the New Black on Apple TV. The episode features inmate with gluten allergy. The inmate eats gluten-laden food because there were few alternatives. She is shown doubled-over with belly pain and her bunk mate is not enjoying the other side effects. At at end of the show there is a link that states” Learn more about managing gluten allergies: Download the abc.app or visit us on the web

7 Persona #4 “Debbie” 45 year old, married mother of 3 Millennials (Olivia, Sophia & Hudson) African American Umass Boston graduate nursing program Lives in Dorcester Diabetes, hypertension and depression High health literacy Smart phone, desk top at home home glucose monitoring Emotional eating

8 Debbie’s Scenario Debbie is scrolling through her Facebook feed and sees a post from her friend. The post lists the top 10 health problems people in their twenties should be thinking about but aren’t from She shares the link on her page and tags her kids All of her children’s friends see the link too.


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