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Fin Feather Fur Outfitters, Inc. Shawn Gilronan Chief Information Officer.

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Presentation on theme: "Fin Feather Fur Outfitters, Inc. Shawn Gilronan Chief Information Officer."— Presentation transcript:

1 Fin Feather Fur Outfitters, Inc. Shawn Gilronan Chief Information Officer

2 ELEVATOR SPEECH PT1 Shawn Gilronan Role Chief Information Officer Capital Projects (ERP Selection & Implementation, Private WAN, Distribution Center (WMS), Technology Modernization) Background 2010 – 2013 – Senior Manager, Financial Systems Cliffs Natural Resources, Cleveland, Ohio 2007 – 2010 – Senior Project Manager, IT Corporate Banking National City/PNC Bank, Cleveland, Ohio 2004 – 2007 – Team Leader/Senior Analyst FirstEnergy Corporation, Akron, Ohio

3 ELEVATOR SPEECH PT2 Fin Feather Fur Outfitters, Inc. Hunting, Fishing & Sporting goods retailer, based in Ashland, Ohio 4 locations in Ohio with sizes ranging from 72,000 to 25,000 sq. ft Direct competitors include; Cabela's, Gander Mountain, Field & Stream (Dicks) Competitive Advantage(s) Wider selection of firearms & accessories (85,000+ sku’s) Highly trained & knowledgeable sales associates World-Class training program, sponsored by top tier vendors (Sig Sauer, Rocky Boots, Columbia Sportswear, Under- Armour) Future Growth Additional 8-10 stores within 4 years of similar sq. ft (25-35K) eCommerce & OmniChannel presence for customers Oracle Relationship Phase 1 - Current Deployment of JD Edwards EnterpriseOne, Oracle Retail POS v14 & UPK Training Foundation Phase 2 Additional JD Edwards module configuration (mobile POS, Transportation Mgmt, Advanced Warehousing) Phase 3 ATG eCommerce & Endeca platforms

4 NEVER A DULL MOMENT How is growth impacting your business? Fin Feather Fur Outfitters, Inc. has witnessed a tremendous growth curve over the last 4 years, averaging over 40% revenue growth every year through What organizational/operational/competitive challenges are you (were you) facing? High growth environment has caused Fin Feather Fur Outfitters to quickly outgrow our current systems and solutions. Overcapacity on system SKU’s Frequent outages from high volume of transactional data Disparate systems Separate Inventory/POS system vs accounting and financial systems Many non-standard processes and procedures, born out of necessity, rather than intelligent/through driven planning How do (will) modern IT solutions help solve those challenges? Leveraging JD Edwards and Oracle Retail POS will allow industry standard, out of the box processes and procedures to replace existing inefficient processes UPK will allow corporate training and development, ensuring all locations are following the same standard operating procedures

5 SOLUTION EVALUATION & SELECTION IN THE 21 ST CENTURY Where did you start? (e.g. online evaluation, talking with peers, previous experience) Based on previous ERP experience and discussions with industry peers, and internal growth needs/forecast, we developed a comprehensive RFP and solicited 5 tier 1 and tier 2 ERP vendors What resources did you employ? (e.g. consultants, internal teams) All RFP negotiations and considerations were handled internally by the executive leadership team No outside consultants were used or considered How did Oracle get on your list? Oracle JD Edwards was a top consideration, due to the robust distribution capabilities inherent within the product eCommerce capabilities with ATG and Endecca and vast retail exposure What other solutions did you consider? Microsoft Dynamics AX 2012 R3 Epicor Why did you choose Oracle Retail industry exposure – ability to support sustained growth Robust distribution management – aligns with company growth model User-friendly application environment

6 THE GAME PLAN What Oracle products did you/will you deploy? Software Oracle JD Edwards EnterpriseOne – all modules Oracle JD Edwards OneView Reporting Oracle Retail POS v Oracle Business Intelligence Enterprise Edition 11g Suite Plus Oracle UPK Professional Hardware Oracle X4-2 Servers (14) (various configurations) Oracle ZFS Storage ZS3-2 appliance What is your deployment Strategy On premise hardware More control, reduced perpetual cost Partner selection Multiple bids for both JDE and ORPOS application deployment Selection based on “best fit” approach with company morals and values, along with cost Timeline 9-10 months (Phase 1) Approach Crawl > Walk > Run

7 OUTCOMES Modern Best Practice – What can you do (or will you be able to do) with your new solutions that you couldn’t do before? Integration between sales, inventory and financials Best practices approach to inventory management and supply chain management Reduced inventory/carrying cost of product at store level – more robust DRP solution with JDE Detailed analysis at the department level, or deeper, or sales, sq. ft. allocations for products, and profitability at a more granular scale How has this (will this) change the competitive landscape? Allow us to continue our organic growth model, opening many new locations and concepts without being impeded by technology Allows for more direct competition (across the company) with larger big box stores


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