22 month old healthy snack brand #1 selling brand of coconut chips: the perfect snack and a versatile topping Family Company Target audience: Mothers, LOHAS consumers, Millenials, Foodies Dang, That’s Good!
Dang Coconut Chips Grocery – Healthy Snacks, Dried Fruits/Nuts 3 flavors:Original Recipe, Caramel Sea Salt, Unsweetened 3 sizes: 1.4 oz snack size and 3.2 oz family size, Original available in 0.7 oz single serving size SRP: $1.79- single serve / $2.99 – snack size / $4.99 – family size Launched July 2012 (Original), July 2013 (Caramel), July 2014 (Unsweetened) Dang: #1 Selling Coconut Chip in Natural (SPINS) Vegan, Gluten-Free. Non-GMO verified. Healthy snack and versatile topping Family company with ties to Thailand- Founder’s mother’s name is Dang. His brother and cousin handle supply chain and operations Nationally recognized in NY Times, Forbes, Cosmo Dang Foods: Vincent Kitirattragarn: firstname.lastname@example.org : email@example.com 1.4 oz snack size – Original 3.2 oz family size – Original 1.4 oz snack size – Caramel Sea Salt 3.2 oz family size – Caramel Sea Salt 1.4 oz snack size – Unsweetened 3.2 oz family size – Unsweetened
Dang Coconut Chips – Coated Line Grocery - Prepack Healthy Snacks (Dried Fruit and Nuts) 2 flavors: Dark Chocolate, Greek Yogurt 2.0 oz / 57 g bag= 2 Servings Target SRP: $3.99 Launching July 2014 Fair Trade Certified Dark Chocolate coating Natural Greek Yogurt coating Nationally recognized in NY Times, Forbes, Cosmo Good Source of Fiber 2.0 oz - Dark Chocolate coated Coconut Chips 2.0 oz - Greek Yogurt coated Coconut Chips Dang Foods: Vincent Kitirattragarn: firstname.lastname@example.org : email@example.com
A Brand in Demand Dang Coconut Chips are available in 37 states and 4000+ stores Source: Dang Store Locator Report 5 Dang Coconut Chips:
PLACEMENTS Safeway – all banners Whole Foods – 9 regions Sprouts The Fresh Market Raley’s Natural Grocers H-E-B Stater Bros Lucky/Savemart NCGA/INFRA Pharmaca Metropolitan Market PCC New Seasons King Sooper Ralph’s Roche Bros Google Yahoo Square Microsoft
Marketing TPRs – 3-4x per year Brand Ambassador Program Demos Shippers Shelf Talkers Constant social media presence PR Team Samplings at targeted events, trade shows Subscription boxes
Coconut Chip Category Dang is the #1 growing brand in SPINS Natural Fruit and Veggie Chips Category. Dang’s coconut chip market share: 60+% market share in natural channel *Note: SPINS does not specifically code a chip as being Coconut, this chart displays all items that have “Coconut” in the product name Source: SPINSscan Natural X-WF / Natural Supermarkets $2MM+ / 52 Wks Ending 10/26/2013 unless otherwise noted