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Oct 7, 2006Presented By Leonard Doucette © 2006 Welcome to the “Erica Miller Spa School” at The Hills Health Ranch “E” Marketing and the Web.

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Presentation on theme: "Oct 7, 2006Presented By Leonard Doucette © 2006 Welcome to the “Erica Miller Spa School” at The Hills Health Ranch “E” Marketing and the Web."— Presentation transcript:

1 Oct 7, 2006Presented By Leonard Doucette © 2006 Welcome to the “Erica Miller Spa School” at The Hills Health Ranch “E” Marketing and the Web

2 May, 2008Presenter: Leonard Doucette © 2006 Do I Need a Web Site? 38 million users in million in 1998 Present 1.3 Billion users. The average family spends more than 1,600 hours online per year (over 30 per week) htm

3 May, 2008Presenter: Leonard Doucette © 2006 Do I Need a Web Site? Internet use climbed by 3.08% in 2007 Internet spending for 2007 gained 20 percent over 2006 Total internet spending for 2007 reached $150 billion including travel.

4 May, 2008Presenter: Leonard Doucette © 2006 Erica Miller Spa School Web Site Design Key elements of a web site. What is html anyway? Text is king, title and keywords. Virtual hosting versus dedicated server? URL (Uniform Resource Locator) and others. Web tools. Google this!!! Tips and Tricks E mail marketing.

5 May, 2008Presenter: Leonard Doucette © 2006 Key Elements of a Web Site Contact information and its location. Placing pictures and other stuff. Title is very important. Size and pages. Keeping your visitors. Meta Tags.

6 May, 2008Presenter: Leonard Doucette © 2006 What is HTML Anyway? HTML (Hyper Text Markup Language) Is the most commonly used programming language in the world. Very simple to use and learn, as long as you follow the rules. HTML editors. As simple as using Windows Note pad.

7 May, 2008Presenter: Leonard Doucette © 2006

8 May, 2008Presenter: Leonard Doucette © 2006 So, lets build a site This is my Site This is the start of a paragraph

9 May, 2008Presenter: Leonard Doucette © 2006 This is what it looks like

10 May, 2008Presenter: Leonard Doucette © 2006

11 May, 2008Presenter: Leonard Doucette © 2006

12 May, 2008Presenter: Leonard Doucette © 2006 Text is “KING” Search engines cannot read pictures so make sure your site has plenty of text. Use a text based browser to analyze your site. EG Lynx Alternative Text (alt) tags. Use them everywhere.

13 May, 2008Presenter: Leonard Doucette © 2006

14 May, 2008Presenter: Leonard Doucette © 2006 Virtual hosting versus dedicated server Virtual hosting – Your website is stored with many other sites on a server somewhere in never never land. Inexpensive, but little control. Dedicated server – Your web site is hosted on its own server. EG Virtual Private Networks (VPN) Very expensive, but more control. Your own server. Be careful… Secure servers.

15 May, 2008Presenter: Leonard Doucette © 2006 Uniform Resource Locator URL or URI is a uniform resource locator or identifier. In essence your websites phone number. IP Address Internet Protocol DNS Domain Name Server

16 May, 2008Presenter: Leonard Doucette © 2006 Web tools. Web Position. My web building “Bible” HTML analyzers. HTML Validation tools. Lynx text based browser. Firefox web browser. Google has many free tools. (Analytics)

17 May, 2008Presenter: Leonard Doucette © 2006 Google this!!! The most used Search Engine. Has many tools and services. Ad Words Google Maps Tool Bar Google Earth Google Web Tools Google search on your site G Mail The List goes on…

18 May, 2008Presenter: Leonard Doucette © 2006 Tips and Tricks Planet Ocean SE News. Keyword Rich Domain Name. Title Tags. Doorway Pages. Redirect Page. Ascii Alphanumerical. Phantom Pixel. Cloaking IP Delivery. (Expensive tool $ CDN)

19 May, 2008Presenter: Leonard Doucette © 2006 Tips and Tricks Text links and reciprocal links. Meta Tag Keywords Always know where your competition is and figure out the their tricks. Invisible text, same colour text. Mini Net – Creating several sites and linking to them. Lots of relevant text. Web Log Blog. facebook, flickr, myspace, other social networks.

20 May, 2008Presenter: Leonard Doucette © Marketing DATA BASE!!! do’s and don’ts Spam. It is against the law. How do I get away from it. The CAN-SPAM Act. INB (Internet News Bureau) Constant Contact and other mail services. Selling online through secure .

21 May, 2008Presenter: Leonard Doucette © 2006 Conclusion Anyone can manage a website. Pay attention and update regularly. Keep informed. Ask Questions (you can call me ext 225) any time.

22 Oct 7, 2006Presented By Leonard Doucette © 2006 THANK YOU Erica Miller Spa School At The Hills Health Ranch Questions???


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