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Chapter 20 Section 3 Business in America and Superficial Prosperity.

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Presentation on theme: "Chapter 20 Section 3 Business in America and Superficial Prosperity."— Presentation transcript:

1 Chapter 20 Section 3 Business in America and Superficial Prosperity

2 Model T’s Weren’t the only Vehicles

3 Question: How many vehicles were on the road in 1927? Question: How many vehicles were on the road in 1927? Answer: 20 million Answer: 20 million

4 American Industry Flourish Republican Coolidge is President Republican Coolidge is President –Fit into the pro-business spirit of 1920’s –Favored government policies of low taxes and high profits –Minimum government interference in business and allow private industry flourish

5 Calvin Coolidge

6 Impact of the automobile Literally changed the American Landscape Literally changed the American Landscape –Paved roads

7 Architectural styles with garages and driveways (smaller lawn) Architectural styles with garages and driveways (smaller lawn) New businesses (gas stations, repair shops, motels, shopping) New businesses (gas stations, repair shops, motels, shopping)

8 Tunnels, bridges, and intersections with lights Tunnels, bridges, and intersections with lights

9 Liberated the isolated rural family Liberated the isolated rural family Women and young people independent Women and young people independent

10 Urban sprawl – workers living miles from job Urban sprawl – workers living miles from job Provided economic base for some cities (car manufacturers) Provided economic base for some cities (car manufacturers) Symbolized success of free enterprise and the Coolidge era (live with little money yet own their own automobile) Symbolized success of free enterprise and the Coolidge era (live with little money yet own their own automobile)

11 The Young Airplane Industry Airplanes began as mail carrying service for US Post Office Airplanes began as mail carrying service for US Post Office

12 Peacetime means of transportation with development of weather forecasting, radios on board, and navigational instruments Peacetime means of transportation with development of weather forecasting, radios on board, and navigational instruments

13 Henry Ford made a trimotor airplane in 1926 Henry Ford made a trimotor airplane in 1926 Charles Lindbergh made transatlantic flights Charles Lindbergh made transatlantic flights

14 Amelia Earhart helped promote cargo & commercial airlines Amelia Earhart helped promote cargo & commercial airlines

15 Lockheed Company porduced single-engine plane, the Vega Lockheed Company porduced single-engine plane, the Vega Pan American Airways (1927) Pan American Airways (1927) –First transatlantic passenger flights

16 America’s Standard of Living Soars Electrical Conveniences (Alternating Current) Electrical Conveniences (Alternating Current) –Factories used electricity to run machines –No longer restricted to cities –Appliances made life easier for housewives –Fed trend of women workers

17 The Dawn of Modern Advertising The Dawn of Modern Advertising –Advertising agencies hiring psychologists to study the appeal/desire of American public –Slogans doubled sales for some –Advertising branches out to other aspects of life (charities, etc…)

18 A Superficial Prosperity Most thought prosperity would go on forever

19 Producing great quantity of goods Businesses expanded with increased productivity Companies merged Chain stores sprouted

20 Congress passed law allowing National Banks to branch within cities of main office The income gap between workers & managers was growing with businesses

21 Not all industries were prosperous – –Railroads – –Iron – –Farmers suffering losses

22 Buying goods on credit “dollar down and a dollar forever” installment plans – buy goods over extended period of time Banks provided low interest rates and advertisers pushed the installment plan No one was looking at future problems


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